Branding Lyon, Branding Your City Essay

872 words - 3 pages

Brand ManagementAlways Branding Always LyonDiscover Lyon, a city of education!!Back home in my university in México City When I had to choose one university to experience my international exchange, back home in my university in México City, I looked trough many countries and also many cities. I choose France because is a country that has a lot of culture, traditions, a completely different lifestyle. Another important reason of choosing France is because of learning another language. Not only in México but also around the world to get a job is really hard, so now you need more weapons to succeed in your professional live.Then, when I choose France I had a lot of cities I looked like Paris, Rouen, Lille, Dijon and Lyon. I looked trough all the websites pages and realized that the perfect city where I can learn a lot and experience my international exchange. This experience is very important to me because you can change a lot and learn many things in a completely country with very different costumes, traditions, lifestyle, and language.So I discover that this city was great, it is a city of excellent education, and also a city for students. There are a lot of foreign students that also want to experience this new adventure.Lyon is, after Paris, the second largest university town in France. There are 4 universities (Lyon 1, Lyon 2, Lyon 3, Catholic University) and the prestigious elite academies: Ecoles Normales Supérieures (ENS Lyon and ENS Arts and Social Sciences), Ecole Centrale School of Engineering (ECL), National Institute of Applied Science (INSA), School of Advanced Studies in Chemistry, Physics and Electronics (ESCPE), Textile and Chemicals Institute (ITECH), EM Lyon (Management), National School of Veterinary Science, National School of Advanced Studies in Information Science and Librarianship (ENSSIB), and others.With over 110,000 students - 11% of them from abroad - and 6500 postgraduate degrees per year, Lyon is a leading light in French higher education.In Lyon are 3 main universities in this center are: Claude Bernard University Lyon 1, this university focuses on health and science studies and has approximately 27,000 students; the second one is the Lumière University Lyon 2, which focuses upon social sciences and has about 30,000 students; and finally we have the university Jean Moulin Lyon 3, which focuses upon the humanities and law with about 2,000 students.Lyon is an excellent option if you just want to experience new culture, traditions, lifestyle etc.Lyon and its region offer a lifestyle few can match. You can take the advantage of its rich history, arts and cultural events. Your everyday life in Lyon would just be great, it offers a lot of options for eating, drinking, shopping for food, bus, metro, postal service, telecommunications etc. Lyon's cultural...

Find Another Essay On Branding Lyon, Branding your City

The Importance of Branding to an Organisation

972 words - 4 pages ', they might still have disadvantages when comparing to one's corporate brand that is well-established. From this, it can be seen that the power of branding might even be more important tan the quality or price of your product. In addition, when competition is global, it may also gain advantages, as branding is a way to distinguish your product from other competitors' products as well as differentiate yourself and your

Study Proposal: Acceptance of Social Media by Management Schools Graduates

2069 words - 8 pages ).   Problem Statement Employer branding is nothing but marketing of your firm to sell itself. The secondary research carried out tells us the importance of Employer branding as well as the growth of social media in past decades. What would be interested is to see if both together form a powerful weapon which can displace another impactful method of employer branding which is through campus reach. In present Competitive environment, it is

Branding: How Important Can a Symbol Really Be?

1633 words - 7 pages emotional side to branding) to your market or target groups, and shows that the artist or whomever the brand if for, is promoting more than just a “business deal” so to speak. It shows that the promoters actually want to reach the market on a deeper level than just “I’m trying to make money.” For example, generally speaking, a musician or band wants their music to reach and touch people on a certain level, or to send a certain message. The brand

Branding: Choosing Company name, Logo, Slogan

928 words - 4 pages Today's world is full of aggressive advertising. Ads can be found everywhere, from Internet, radio, and TV to buses, or beaches.Young entrepreneurs think that they will start a new business and succeed fast because they believe in their product.Meanwhile, despite the good quality of the product, it sells below expectations.Why is branding playing so important role in succeeding? What is branding? How can it influence the business?Key terms:1

The Power of Branding

2713 words - 11 pages nowadays. Overall, Co-branding can let your brand image rise while increasing the profits too. Besides, a company gets to share with the other company’s technology and help the company to form a better product. Co-branding also bring the advantage of company from its partner’s loyal customers. However, co-branding did have its bad which are once a product or the services failed in a company; it affects the partner of the company. Other than

Your Message

963 words - 4 pages : personal branding - Videos personal branding tips - Videos Keep It Positive - Make sure your marketing materials convey confidence and positivity. Show Your Personality - If you portray yourself one way in your marketing, and another way in real-life, potential clients will pick up on it and begin wondering why. If you work from your rural home, enjoy the country, and have a light-hearted personality, don't try to come across like a city

The Importance of Sound in Advertising

3604 words - 14 pages billboard ads in New York to this futuristic level. To promote a new ghost themed series "Paranormal State”, A&E has installed technology into their billboard to imitate a woman’s voice saying eerie obscurities such as "It's not your imagination." (AdAge). Developed by Holosonic Research Lab is a new technology called the “Audio Spotlight”. By using an ultrasound beam the audio spotlight creates an audible sound once it travels through the air. While

The Value of Branding in Health Care

1578 words - 6 pages The value of branding in health care. What is branding? Branding has been advocated as a potentially successful response to heightened market concentration; it offers the possibilities of centralized control and format standardization, and an added value or cost driven strategy can be used to differentiate the retail offering and reinforce market positioning. Brands provide informational cues for buyers about the store's merchandise

Analysis of the Overall Business Environment of M&S

3302 words - 14 pages corporate strategy itself boundary for M&S to adopt changing business trends, so it was facing difficulties to hold the loyal customer at the time of the downturn (PLC, 2013). Price and quality is really matter in the brand reputation, but during the critical situation, it should able to modify strategies is greatly beneficial so that, M&S learned ‘first lesson from Primark is that price is really matter’ (Ruddick, 2013). 5. Branding Strategy

Why is the brand increasingly important for multinational companies and what function does it serve?

2029 words - 8 pages 69% of three all year olds know the golden arches of McDonald's. Half of all four year olds don't know their own name . Should we worry? Each and every day we are immersed in a swarming consumer culture without truly being aware of it. Are we really aware of our dependence on brands and branding, and how do the companies and corporations behind these brands seek to develop and cultivate them?In order that I address this issue we must first

Analysis of the Branding Strategy of Nanda Home

1122 words - 4 pages The essay intends to first analyze the branding strategy of Nanda Home. Focusing on the failure in sustaining the appeal of its flagship product Clocky, and later give branding recommendations to Nanda Home and one of its product, Tocky in a new market, United Arab Emirates (UAE). The analysis and the recommendations will be based on the application of two branding goals of image and function. Clocky’s deficiency in branding can be ascribed to

Similar Essays

City Branding Essay

7636 words - 31 pages the phenomenon of city branding attempting to clarify some of the issues involved. To that end, two related literatures need to be brought together, namely the steadily growing literature on place branding and the extensive literature on corporate brands. CITIES AS BRANDS Slogans such as ' Das Neue Berlin ' , ' Basel beats differently ' or ' Edinburgh: Inspiring Capital ' are increasingly commonplace. INTRODUCTION City branding has in recent

Relation Between Globalization And Branding Essay

634 words - 3 pages global consumer, while also paying careful attention to those differences that continue to set consumer segments apart," says Ira Matathia, CEO, The Intelligence Factory. In today's global economy, companies must rely on customers outside of their home market to achieve revenue and earnings goals. "Clarity and consistency of messaging are critical for successful global branding. Having Jim Gregory, the voice of branding, embrace our solutions as

The Importance Of Branding In The Marketing Mix

2139 words - 9 pages and disadvantages it all depends on your product and how much the customers like your product. I feel that branding is very important to the marketing mix because without brands customers wouldn’t know what they are buying or identifying the product. Works Cited A Review of Brand-Loyalty Measures in Marketing M.Mellens, M.G. Dekimpe, J.B.E.M Steendamp; Vol.XLI, 4, 1996 Retrieved from:

Emotional Branding Essay

1713 words - 7 pages healthy is your brand?, in The Encyclopedia of Brands and Branding 2010, (pending publication) Gobe, M. 2001. Emotional branding : The new paradigm for connecting brands to people. New York: Allworth Press Howe, N; & Strauss, W (2007) “The Next Twenty Years: How Customer and Workforce Attitudes Will Evolve”. Harvard Business Review . July–August ed, p. 41-52. Roberts , K ( 2005 Lovemarks: The future of beyond brands Howe, Neil; Strauss