The Center for Advanced Research on Language Acquisition defines Culture as the “shared patterns of behaviors and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization. These shared patterns identify the members of a culture group while also distinguishing those of another group.” (Center for Advanced Research on Language Acquisition)
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
Culture has five basic characteristics: It is learned, shared, based on symbols, integrated, and dynamic. All cultures share these basic features.
Culture is learned. It is not biological; we do not inherit it. Much of learning culture is unconscious. We learn culture from families, peers, institutions, and media. The process of learning culture is known as enculturation. While all humans have basic biological needs such as food, sleep, and sex, the way we fulfill those needs varies cross-culturally.
Culture is shared. Culture is shared by a firmly large group of human beings living in organized societies and works as a linking force. Generally, common religion and language are the critical elements that largely help people share values, customs, norms and experiences.
Culture is based on symbols. A symbol is something that stands for something else. Symbols vary cross-culturally and are arbitrary. They only have meaning when people in a culture agree on their use. Language, money and art are all symbols. Language is the most important symbolic component of culture.
Culture is integrated. This is known as holism, or the various parts of a culture being interconnected. All aspects of a culture are related to one another and to truly understand a culture, one must learn about all of its parts, not only a few.
Culture is dynamic. This simply means that cultures interact and change. Because most cultures are in contact with other cultures, they exchange ideas and symbols. All cultures change, otherwise, they would have problems adapting to changing environments. And because cultures are integrated, if one component in the system changes, it is likely that the entire system must adjust. (Brosekham et al. 18-19)
Brazil is a diverse country located in South America. It is the largest country on the continent and home to the largest population. It has a large variety of climates and covers a vast amount of territory. Brazil has a unique culture composed of a combination of several different ethnic backgrounds. It is divided into 26 states and 1 federal district. Each state has its own political leadership and legislature. This independent democracy houses one of the largest economies on the planet. Brazil is a country we often overlook, however it is a quiet power and stands as one of the greatest countries of the world.