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Overview Of The Smartphone Industry Essay

1582 words - 6 pages

The smartphone industry is growing every year, not just in sales but also in phone size. Before 2007 the only smartphones available in the United States were Blackberries and Palm Pilots. When these two brands were the only choice of smartphones, smaller screens were preferred. However that all changed after June 29, 2007 when the first iPhone device was released by Apple. The original iPhone had a 3.5-inch screen and at the time, this was the biggest screen available on a smartphone. In the following years numerous smartphones would be released with a bigger screen. Smartphones might be increasing in size every year because consumers have shown an interest in bigger devices, new features require more space, bigger phone are beneficial to people with poor vision, and a bigger screen allow for more customization.
One reason smartphone companies are making bigger smartphones is that bigger device are what the consumers wants. The demand for larger phone has been around since early 2010. According to Engadget, in 2010 bigger Android phones were on the rise. “Samsung managed to sell 10 million units of the flagship smartphone [Samsung Galaxy S3] by the start of 2011, proving that 4-inch or larger phones could be popular” (Engadget). Later in 2011 Samsung released it’s Galaxy Note “phablet”. A “phablet” is the nickname given to a device that is a hybrid of a smartphone and a tablet. There were 10 million Samsung Galaxy Notes sold within the year of its production. The Galaxy Note 2, which followed after the original Note, had even more success than its predecessor. “phablets” have successfully fulfill a desire for more space. The bigger smartphones that we see today were inspired by the success of tablets. Tablets first took the world by storm when Apple first released the original iPad during April of 2010. Tablets have been popular among consumers because they are portable and they can be used to complete a variety of task that one would only be able to complete on a laptop. Smartphones over the size of 5.5 inches have been given the nickname “phablet” because they are a mix of a tablet and a smartphone. “Phablets” give the consumers more room to work with.

Fig. 1. Number of smartphones sold worldwide during the third quarter of 2013 (in Thousands) (Source: Gartner, November 2013)
Samsung smartphones accounted for 32.1% of the smartphone devices sold during the third quarter of the 2013 fiscal year, while Apple’s iPhones only accounted for 14.3%. Samsung’s flagship model the Samsung Galaxy S4 is a 5.0-inch smartphone. Besides the Samsung Galaxy S4, Samsung’s Note 3 is a whooping 5.7-inch “phablet”. These two smartphones make up a majority of the number of smartphones sold by Samsung during the third quarter. According to Mobile World Congress in 2013 “Apple sold 31.2 million iPhones and 14.6 million iPads in the third quarter of 2013”. In 2013 Apple’s iPhone 5S was released with the same dimensions as the iPhone 5, but there is speculation that...

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