British Airways Case Study

3464 words - 14 pages

Introduction
British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.
British Airways (BA) is based on the British flag carrier airline, based near London Heathrow Airport, the main center is near the Gulf. British Airways operate with Gatwick Airport which is the second or third center, a dedicated British Airways at London City Airport Express Line. British Airways is the UK's largest airline, is based on international routes. British Airways, Boeing's long-term customers, in 2007, the carrier placed large orders for its next, marking the replacement of its long-haul fleet starting order 12 Airbus A380 and 24 Boeing 787 Dreamliners. The airline's fleet is the core of long-haul Boeing 747-400, is a typical example of 57, British Airways is the world's largest operator type.
However, even it is a stander of management company, in the past period it had a lot of problems. During 1970s to 1980s, British Airways suffers a huge disaster. An old fleet uncomfortable trip, and greatly promote the airlines do not keep records of the time, their productivity much lower than its major overseas competitors, which is troubled by labor disputes, and it is the record number of financial lost. Employees discontent seems less than by the customer and in 1980 by the International Air Transport Association passenger airline British Airways placed top of the list in 1996, all costs, avoid pictures to match the overthrow of investigation. Degree not only the world's most profitable airlines, it was also voted the company, most graduates want to work, from 2000, another survey announced its second in Europe's most admired companies. (Grugulish and Wilkinson, 2002)
Therefore, even the British Airways is the biggest airline company, it still had some problems. When BA becomes more trouble for itself, American airline companies turn to a leader of airline marketing. For this reason, the most important major find the position of whole market for the British Airways. In this essay, firstly, I would introduce some academic articles, which can help people more clearly to understand this topic. Second extent to a discussion of the case study methodology; include why it is useful and limitation of it. Next, I could describe the case study which I might use two models; the main model is S.W.O.T. and a little analysis of P.E.S.T.

Literature Review
In the Managing Culture at British Airways: Hype, Hope and Reality, Grugulish and Wilkinson(2002) mention that British Airways has proved to be success stories in the transformation of one of the UK in the last ten years. In the...

Find Another Essay On British Airways Case Study

British Airways - Managing Change Essay

3073 words - 12 pages has small ad hoc groups working in parallel with the formal structure, with responsibilities that cut across different functions, or in some case duplicated these functions.British Airways have a board and a leadership team. Whilst the structure would lend itself to a hierarchical one, British Airways encourage employee participation, suggesting a top down and bottom up approach. British Airways are set up as a traditional hierarchical structure

British Airways Labor Dispute Essay

1931 words - 8 pages regulation of the aviation sector around the globe has also greatly influenced issues related to workforce organization in this industry, especially in the Western world. In this report, the shift in the approach to employee relations will be discussed based on the case of one of world’s biggest airlines – British Airways. A concise environmental analysis will be presented with a special focus on the implications the changing political

Employment relations within British Airways

1413 words - 6 pages « Changing nature of employment relations in British Airways »Introduction:To introduce the BA case we can call to mind the background of this company, which is /was the national British airline. BA was born in April 1972; it is the result of the merge between BOAC (British Overseas Airways Corporation) and BEA (British European Airways). At the beginning it was really hard for both team to work as a coherent whole because of the

British Airways Swipe Card Debacle

1073 words - 5 pages Many companies go through changes along the years whether its building up a workforce or downsizing, companies must have systems in place to deal with the many changes. In taking a look into British Airways (BA) and what occurred from the start of the strike to introduction of the new swipe cards system BA failed to provide answers to employees before implementing the new system. BA reasoning for the new system should have been discussed before

British Airways, KLM and Austrian Airlines

1262 words - 5 pages . Compared to Austrian Airline report, British Airways does not use as many bullets.In the case of the Austrian Airlines, the report has many white spaces and big distance between lines making the lecture easier.(see appendix 4, page 10 ) Furthermore, the text size is not too big or too small and the black colour makes the text easily to read. The headings are descriptive, have a bigger size than the text and are coloured in red which make them

British Airways "World's Leading Airline 2007" LUCK OR MARKETING?

4772 words - 19 pages environments in which British Airways operates using PEST analysis. In this paragraph we stated political, economic, social and technological environments positive and negative influence areas, which have to be carefully considered before starting and operating in chosen business, in this case airline industry. To position correctly business in the market, every company must identify its strengths, weaknesses, opportunities and threats or otherwise

Analysis Of The Success Of Cultural Change Within British Airways

5852 words - 23 pages BIBLIOGRAPHY Barsoux, J-L and Manzoni, J-F (1997a) 'Becoming the World's Favourite Airline' British Airways 1980-1993. Bedford: European case clearing house Storey, J, (1992) Developments in Management of Human Resources. Oxford. Blaxwell. (www.Britishairways.com/inside/factfile/overview/docs/history.shtml.) Blyton, P and Turnball, P (1998) The Dynamics of Employee Relations (2nd edition). Macmillan. Mullins, Lg (2002) Management &amp

Analysis of British Airways

3299 words - 13 pages TABLE OF CONTENTS PAGE 1. British Airways: Overview 4 2. Key stakeholders 4 3. Mission and objectives 5 4. Market structure 6 5. Managing diverse cultures 7 6. Economic changes, fiscal and monetary policy 8 7. Regulation 11 8. Conclusion and Recommendations 12 9. References 14 Executive Summary British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers

British Airways VS Ryanair

3210 words - 13 pages Both British Airways (BA) and Ryanair (RA) are successful airlines at the top of their respective markets. BA is a more traditional, long haul full service carrier, while RA is part of the new bread of short haul, low cost, low frills carriers. The aim of this report is to give an overview of the industry, and the two companies, looking briefly at their history and future strategy and then to perform a financial analysis on both companies from

Key Stakeholders Investment in British Airways

738 words - 3 pages Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Brand reputation, economy of scale and cost control are some the key success factors of BA. In addition to Boston Matrix can position BA’s business in

case study

1093 words - 4 pages CASE STUDY 2 -THE BRITISH AIRWAYS SWIPE CARD DEBACLE 1The British Airways Swipe Card Debacle (Chapter 8)Amanda Rector9/28/2014MAN4741Case Study #2AbstractBritish Airways experienced a huge economic loss, as well as reputation loss on Friday, July 18, 2003. Located at the Heathrow Airport in London, British Airways experienced a 24-hour wildcat strike which initially was ran by over 250 check-in staff around 4 p.m. that day and was not organized

Similar Essays

British Airways Case Study

1162 words - 5 pages In this week’s assignment we will discuss some theories on implementing change such as organizational development and change management, and how they relate to the case study of British Airways (BA). First, we will identify some of the key issues from each change perspective that are presented in the case study. Then, I will give my opinion on how I would have handled the change presented in the case study from the perspective as a consultant

British Airways Essay

3360 words - 13 pages case, Dunkerly should use the thrust strategy. British Airways is one of the biggest airlines. They can attack on a specific competitive market niche, which is Latin America market. As mentioned earlier, Latin America is a potential market. Brazil, the largest country in Latin America, was BA's most important market in Latin America. In 1996, it accounted for 50 percent of BA's Latin America business (80,000 passengers) and with the necessary

British Beef Industry, Case Study

2319 words - 9 pages ....................................93.2 Potential Markets....................................94.0 References...............................................................105.0 Bibliography...............................................................115.1 Books5.2 Online Resources1.0 TERMS OF REFERENCEAs you are aware, the British beef industry has suffered considerably both domestically and globally since 1996 when the European Union placed a

British Airways Plc Essay

4933 words - 20 pages of top-coat; otherwise it may become necessary to sandpaper the surface.A new livery on one Boeing 747 may involve as little as 750 litres (in the case of KLM) or as much as 1,300 litres of paint (with a mass of approximately 350 kg.). In addition, it may be necessary to use 4,500 sheets of sandpaper and three and a half km. of adhesive tape. It takes British Airways 2,450 man hours (during an 11 day period) to strip and paint a Boeing 747