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British Airways Case Study

1162 words - 5 pages

In this week’s assignment we will discuss some theories on implementing change such as organizational development and change management, and how they relate to the case study of British Airways (BA). First, we will identify some of the key issues from each change perspective that are presented in the case study. Then, I will give my opinion on how I would have handled the change presented in the case study from the perspective as a consultant retained by BA. Then we look at what change perspective or combination of change perspectives provide the best understanding of the issues presented in the case study. Finally, we will discuss what broad conclusions emerge from the analysis of the case study?
From the Change Perspectives What are the Key Issues in the Case Study
For the first part of this week’s assignment let us look at the key issues about the BA strike from each change perspective (organization development (OD), Sense-making, change management, contingency, and processual). In the case study it appears that the BA swipe card change met many aspects of the classical OD perspective presented in our text on pages 192-194 (Palmer Dunford, Akin 2009). In the case study this change (implementation of new swipe card system) was planned and not spontaneous change. The organization’s leadership was committed to the change (BA management introduced the swipe card system). This change was aimed at improving effectiveness of the organization (BA hoped improve the efficient use of the staff).
Now, let us look at the case study from the sense-making perspective. In our text the sense-making model presents an alternate approach to the OD process (Palmer Dunford, Akin, pg. 204, 2009). In this case study I believe that BA did not follow the eight features of the sense-making framework (1:Sense-making and identity construction, 2:Social sense-making, 3:Extracted cues of sense-making, 4:Ongoing sense-making, 5:Retrospection, 6:Plausibility, 7:Enactment, and 8: Projective sense-making).
As for the perspective of change management, the case study does not have many details that show this element. BA may have used some part of this change perspective such as a planned change management model to aide in formulating a change plan but those details are not shared in the case study. For the Change perspective of contingency BA appears to use a task-focused transition (the overall change is driven from the top) to implement the new swipe card system. For the processual change perspective, I believe from the information that is present that BA was attempting to create a strategic change. But there is not enough information to determine if BA was following the principals of the processual approach.
How Would I Advise British Airways to Handle the Proposed Change
Next, would like to discuss how I would try to handle the issues presented in this case study if I was retained by BA as a change consultant. I first would study the BA’s organizational...

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