British Airways, Klm And Austrian Airlines

1262 words - 5 pages

Introduction (Remit)This report is meant to highlight the main similarities and differences of presentation style and content of three airlines companies annual reports. (British Airways, KLM, Austrian Airline). In all this three reports are presented financial, economical and managerial information from year 2006. Although each report provides information about its company, their purpose might be different.FindingsThe comparison of these three reports is based on the information found on the company's web- sites, accessed on the 21 of December 2007. The web-sites where these reports are and any other details about these three companies are as follow:British Airways: Airlines: http://www.austrian.comKLM: http://www.klm.comContentThe content of these three companies it seems to be divided in main sections each including sub-sections. From their content the reader can find out what are the main issues discussed in the report. (see appendix 1, page 7)British Airways report seems by far the most professional one, because of the scientific vocabulary used. It has detailed content, but the main headings are not very well delimited from the subheadings, especially because they have the same text colour. The report gives us an inside look into the company from all perspective: Chairman's and Chief Executive's Statements, a detailed financial report that includes among others a quick overview of the business, resources and relationships, and report from the Audit, nomination, remuneration and safety review committees.Austrian Airline has a more attractive content; the main headings are highlighted in red, and the subheadings in blue. If the British Airways report is present more in a financial and an economical way, Austrian Airlines approach based on report is based on marketing side more than an economical one. However, the report is balanced because presents the company facts from all perspective in sections (The Group, Departure into the Future, Corporate Management and Control) that have small sub-sections ( Corporate Profile, A New Direction, Strategy, Risk Management).KLM content is similar to Austrian Airline. From the beginning the reader can see that the report emphasizes more on the services provided to customers but it also provides financial and economical information. The content is written in two colours which made it easier to find the necessary information. The report is also divided in main sections (A global player with its own identity, an attractive employer, firmly rooted in society) and sub-sections (KLM will remain KLM, Safe and efficient maintenance, Controlling the environmental impact).LayoutIn this section are going to be presented information regarding the presentation style of these three reports: text size and colour, the usage of the bullets, headings, illustrations, charts and tables.In the British Airways report the text size is quite small and the blue colour is used excessively, hurting the...

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