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Bruce Halle Essay

770 words - 4 pages

With 879 stores over the United States, Discount Tire is the largest independent tire and wheel retailer in the world. Bruce Halle founded Discount Tire in 1960, in Ann Arbor, Michigan. Mr. Halle started out all by himself; in an old pluming supply building on Stadium Boulevard all he had was six tires, four of which were re-treads, and a portable air tank. It took three days before he had one customer and another four before he actually sold a tire. He did everything; he was the tire technician, the salesman, the manager, and the janitor.
Discount Tire has thrived as a company because of its core values; treat customers and one another with respect and fairness. Help those in need, always do what is right, work hard, be responsible and have fun. The way that Discount Tire operates is very different than most companies. Discount Tire always promotes from within, they don’t bring people in, everybody there started out working as a tire tech, just like Mr. Halle. Whenever there is going to be a new store Mr. Halle himself searches out the perfect location, he provides the store, the equipment, the inventory and then lets the manager have at it. The manager is responsible for everything, from scheduling to hiring to marketing and pricing. Discount Tire is successful because it focuses on the customer, the salesmen and the tire techs do everything they can to make sure that the customer is safe and happy. Happy and safe customers equals referrals which equals more customers which equals more business. For example, we were rotating a mans tires when we noticed that the wheels he had were not the right ones for his vehicle, so if he were to leave with them on there would be a high risk of them falling off because they don’t fit right. So we basically gave him four new wheels for free because he could not afford to buy new ones, we did this because we wanted to make sure that he was safe on the road. At Discount Tire all employees are knowledgeable, friendly, honest, and have a can-do attitude.
Mr. Halle is a self made billionaire, if that does not say anything about his...

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