Bulgarian Furniture In Belgium Essay

2507 words - 10 pages

There are not so many Bulgarian products that might easily penetrate the EU Market even with a good marketing strategy. One of those, which I think might be successful is the Bulgarian furniture, as Bulgaria has traditions in this branch of the industry, and there are at least 10 factories which have been privatized and are already exporting their production to overseas markets like USA, Canada and the Middle East. On the other hand, because of different factors, which I will briefly mention below, it is considered that if a product can be successfully launched in Belgium, it has a good chance of being successful in other EU countries. For these two reasons I have chosen to present a brief overview of the Belgium market for office furniture as a potential market for Bulgarian firms willing to specialize in the production of office furniture for exports to the European Union. COUNTRY OVERVIEW Belgium is one of the smallest countries in the European Union (EU) but its small size does not reflect its relative importance in commercial or economic terms. With only 10 million inhabitants, Belgium accounts for some 3.2% of international trade, and it is the sixth largest importer in the EU. Situated between Germany and France, Belgium is located in one of the world's most industrialized and most competitive regions. Belgium's imports of goods and services is approximately 74% and exports - 77% of its GDP, the highest figures in the EU apart from Luxembourg, with which it has a customs and economic union. Belgium is specialized in the areas of medical technology, advanced industrial materials, biotechnology, food processing, chemicals, pharmaceuticals, aerospace. Furthermore, Belgium is one of the countries that is benefitting the most from the European integration process and the establishment of the single European market. Brussels is the capital of the "new Europe", and the single European market gives Belgium the opportunity to use all the comparative advantages that it draws from its geographic location. Besides, Belgium is the European headquarters for multinational corporations and such organizations as NATO, SHAPE, and the WEU. These are just a few of the reasons why Belgium is one of the most relevant markets in the EU for foreign companies wishing to enter and position themselves in the EU market. From a cultural point of view, Belgium is definitely the most important test market in the European Union, in part because of its cultural duality, enabling the exporter to experience both the German and French ways of doing business. This sales and marketing experience prove invaluable for future exporting to the rest of the EU. It is considered that if a product can be successfully launched in Belgium, it has a good chance of being successful in other EU countries. This is an important thing to be considered by the Bulgarian companies who have decided to export. Besides, Belgium's transportation system is one of the best in Europe. It is easily...

Find Another Essay On Bulgarian furniture in Belgium

The Assassination of Franz Ferdinand Essay

1790 words - 7 pages humiliation they caused her in the 1908 Bulgarian crisis. There was also the added rivalry between Ivosky and Arenthal. Austria needed to smash Serbia, as she was afraid of her openly patriotic nationalistic ways which were dangerous to Austria a multinational empire. Germany wanted to establish herself as the most dominant power in Europe, fight France her natural enemy and at the present moment (1914) before the

ikea case analysis

2638 words - 11 pages ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: IKEA, a major furniture retailer with Scandinavian roots, has changed the way customers shop for furniture. IKEA has removed a number of elements found in traditional furniture stores, including sales associates, which are present in high end furniture stores to push certain furniture, and assembly assistance of their furniture. IKEA's furniture is designed for self-assembly to be

What was the catalyst that started World War I (background and specific events)?

1892 words - 8 pages treaties allow Germany in an international crisis, to have maximum flexibility. 2) The Bulgarian crisis and the rise of instability in the Balkans In 1876, a large rebellion, supported by Serbia, Montenegro and Russia, raised in Bulgaria. The crisis turned into a war between Russia and Turkey, between 1877 and 1878, which ended in the defeat of the Ottoman Empire. The latter was forced to sign the Treaty of San Stefano on 3 March 1878 Bulgaria became

Paris Peace Conference

1709 words - 7 pages . After analyzing the map, much of the land is still owned by the same countries it was allocated to in 1919. Of course some of it changed as part of World War II and other historical events, chiefly the separation of Yugoslavia, Czechoslovakia, and the smaller land now owned by Germany, however the similarity between the map of today and the map of 1919 are staggering. Countries such as France, Spain, Portugal, Netherlands, Belgium, Luxembourg

CFR 5100 Kw Electric Locomotive

1335 words - 6 pages construction of the engines was made so that the exploitation maintenance will be as reduced as possible. Thus, by using rubber elements on joints and elastic element on the mushroom caps, the need to oil them was eliminated. The electric equipment was placed in drawers that could be easily replaced just like a piece of furniture. The engine casing was a mobile welded construction. The two mushroom caps with three axes were bound by transversal

The Importance of Human Rights and Moral Care throught King Leopold's Ghost by Adam Hochschild

1358 words - 6 pages paying with money but their blood, sweat, and tears. King Leopold II made a substantial amount of wealth off of the use of ivory being sold in European markets. This was due to the use of ivory for furniture, billiards, piano keys, etc… The collection of ivory was important for the state for Belgium, and more particularly King Leopold, was going into debt for this business venture in Africa. It was in the best interest of King Leopold to strip

Maisons du Monde

817 words - 4 pages Founded in 1996, Maisons du Monde offers a selection of decoration items and furniture from exotic locations to its customers through multi-format stores and a wide eCommerce platform. The French firm is currently established in France, Belgium, Luxembourg, Germany, Spain and Italy. It is currently looking for op- portunities abroad in order to increase its profitability, its growth and its brand recognition. Maisons du Monde differentiates

The Causes of the Outbreak of World War One

2046 words - 8 pages 'spheres of influence' in the Balkan region. The two countries had previously been friends as shown by the 'Three Emperors Alliance of 1881 but had begun to become enemies after the Bulgarian crisis of 1885 to 1888, although this had been alleviated slightly by the agreements concerning the Balkans in 1897 and 1903. This rivalry had intensified by defection of Russia to side with France in the agreement of 1894 and was very

how was louis xvi to blame for the french revolution

9702 words - 39 pages , that France never could have permitted itself to initiate a war with Germany, as its military pact with Britain was only purely defensive.[citation needed] The assumption that Germany would not violate neutral Belgium, was a serious blunder in French planning.[16]Austrian Empire and Austria-HungaryEthno-linguistic map of Austria-Hungary in 1910Excerpt from a 1913 Austro-Hungarian order, that banned numerous social-democratic and ethnic Serb

The Boss in Katherine Mansfield's short story The Fly

890 words - 4 pages appropriate office with new carpet, new furniture, electric heating and with the physical conveniences that will provide him -solid satisfaction'. But all of this is appearance. The chink within the armour may be the photograph of the grave searching boy in uniform. It wasn't new, it absolutely was there for six years. The photograph strikes the discordant note. It's one old factor in most that's new. It hides a secret. It's a story of agony the boss

Napoleon Bonaparte: A Life

990 words - 4 pages over 12,000 people. He was watched over and could only receive letters and through letters he found out that his wife had died in May 29, 2014. On February 26, 1815, Napoleon managed to slip past guards and return to France. People rallied to have him return to being the Emperor. When he had the French police sent after him, they knelt down at in front of his feet. Louis XVIII fled to Belgium and Napoleon took over again. He was loved throughout

Similar Essays

Bulgarian Furniture In Belgium Essay

2524 words - 10 pages Bulgarian Furniture in Belgium By selecting a Bulgarian product of your choice discuss the issues and implementations of exporting it in an EU country of your choice. (Areas to consider likely barriers of entry, product, price issues, etc.) ABSTRACT There are not so many Bulgarian products that might easily penetrate the EU Market even with a good marketing strategy. One of those, which I think might be successful is the

Final Global Business Plan Paper: Cheap Co

6520 words - 26 pages plan as it considers its global expansion. The intention of the first international venture into Bulgaria is to create a subsidiary company. The subsidiary will be registered in Bulgaria for the purposes of doing business with the citizens there.Research and DevelopmentAs CheapCo retails furniture, household goods, and produce it will need to develop local suppliers to stock local Bulgarian shelves. CheapCo will try to maintain a centralized

Nicolas Sarkozy: French Icon Or Controversial Leader?

992 words - 4 pages . His first executive decision as President concerned a group of six Bulgarian nurses, or underground medical practitioners. These foreign medical workers had been detained for eight years, because of the previously conducted HIV trials, where over 400 children were deliberately infected with HIV for research purposes. The result was a deadly epidemic and the largest HIV outbreak in Libya at the El-Faith Children’s Hospital in Benghazi, with a

Lex Mercatoria Essay

718 words - 3 pages which covered Asia. He contended that this agreement infringed its exclusivity in Europe. The contract did not contain a choice of law clause and the arbitral tribunal decided that no national law would apply. Arbitrators dismissed the request to apply French or Japanese law and even the application of Law of Belgium where the arbitration took place. Instead they preferred application of Lex Mercatoria in this regard. In some instances the