Burger King And Advertising Essay

1652 words - 7 pages

good for marketing class -Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of 'Have it your way' and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather than a standard burger. In the early 80's Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 'Battle of the burgers' and 'Aren't you hungry for a Burger king now?' were the slogans used. In 1983 'Broiling vs. frying' and 1985 'The big switch'. All these ads throughout the years helped increase market shares from 7.6% to 8.3% from 1983 to 1985. 'Search for herb' was a slogan used by BK about a person that has never tasted a whopper burger, this campaign was supposed to increase market share by 10% but in reality only increased it by 1% it was a disaster. In 1986-1987 'this is a burger king town' and 'best food for fast times' brought a lot of attention to the company. In 1988 'We do it like you do it' was used often but a year later they came out with two new slogans which confused the customer. In 1989 'Sometimes you gotta break the rules' and 'BK tee vee' with MTV and Dan Cortese with 'I love this place'. This was another huge setback for BK because people on the go and parents found this ad loud and irritating. BK at this time has failed to establish a solid image that would differentiate it from its competitors. Ads if anything only confused consumers as to what advantages BK offered. In 1993 it had a market share of 6.1% were McDonalds had 15.6% and BK's sales were growing slower than its rivals.Failed advertising campaigns weren't the only problem's, they also had internal problems. Management lacked focus and direction and has struggled with marketing mix decisions. Franchises became confused and angered, service was slow and food preparation wasn't consistent. Burger King lost its core product-flame broiled burgers, made the way the customer wanted them. Another thing that hurt them was the fact they didn't lower prices to keep competing with their competitors this led to a below average sales growth. Many in store promotion also failed. In 1993 a new CEO was introduced, this allowed for huge turnaround and in fact it did. He helped please the franchises and responded to their problems and listened to their recommendations. Then later he lowered prices and hired a new advertising agency.1. In reading this case analysis I figured Burger King to advertise the Whopper, but throughout the past years they didn't do this. I figure the whopper or the flame broiled ads would have been more productive and probably would have resulted in greater sales margin. I also feel that the ads should have distinguished themselves from what other ads by letting the people know that burger king wasn't just another standardized burger. Throughout the years, BK tried to establish the market by becoming someone they weren't. I...

Find Another Essay On Burger King and advertising

About burger king Essay

1203 words - 5 pages to run its business. You may relate to your company's business model, i.e how your company intent to generate adequate revenues.Please come with a 2-3 pages of write-up and submit to me after your class presentation.Where is your company now?Burger King Holdings, inc. was been founded in 1953. Burger King is the world's number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left

Marketing Plan Phases I-IV Essay

6519 words - 26 pages consider the prices we will offer for the delivery service as well as the factors that will be weighed in order to make the decision.Burger King will concentrate their efforts on the initial sales promotion to create a large demand for the new delivery service. Every consumer reacts to different forms of advertising this is why the advertising plan and channel management is so important to the success of Burger King's new delivery service. Burger

Super Models of the Media

823 words - 3 pages eat at Burger King every day. Truth in advertising isn’t always truth. The beauty industry, in my opinion, is a business of smoke and mirrors. Nothing is as it seems. It takes production crews and camera men anywhere from three to eight hours and between 50 and 75 beautifully pampered hamburgers to get just five to ten seconds of usable film footage to make an enticing Burger King commercial. However, once the burger has out lived its

The Burger industry

1645 words - 7 pages White Castle chain, which began business in 1921. (What's in a burger, 27th January 1999) Today, McDonald's, Burger King and Wimpy are the main franchised restaurant chains, which selling burgers in the UK. Although, KFC also sells burgers, McDonald's and Burger King take the majority of sales in the burger market. In 1974, McDonald's opened its first restaurant in the UK. (http://www.mcdonalds.com/corp/about.html) Be hot on McDonalds' trail, Burger

Review of Financial Statements

1840 words - 7 pages ; like McDonald's, they both worked to maintain a profitable growth for share holders which has increased the amount of profit each year (MSN Money, 2009). Both companies have cash assets as well as land and property, rental fees, food, supplies, salary responsibilities, and advertising. Financial Statements Affected by TransactionsEach of the transactions listed for Burger King and McDonald's are provided in detail on a number of the financial

Marketing Plan

1850 words - 7 pages burger offering in fast food restaurants is almost entirely new. Sales will also be lower until more promotion is completed and consumers begin to accept the value and advantages of purchasing turkey burgers. Wendy's will need to be prepared to invest heavily in advertising costs; however, the ultimate goal will be to build demand for the product, which equates to future profits. Wendy's will need effective marketing tactics in order to combat

Future Trends in Advertising

1163 words - 5 pages attention to how advertising is conducted on aninternational level. Companies such as Burger King have had problems with its global advertising campaign which led many to protect Burger King. "Burger King's recent European campaign for the Texican Whopper featured a lanky American cowboy, a short, round Mexican draped in a cape resembling Mexico's flag and the tag line "the taste of Texas with a little spicy Mexican." The uproar was immediate. Jorge

Sonic Drive-In Restaurant

1197 words - 5 pages required to attend minimum of 700 hours of classroom and restaurant training before given a franchise contract. Sociocultural: Comedian Steve Harvey was the company’s spokes person in 2002. Had Halloween tie-in with the Simpson’s. Burger King is also the only that introduced and have a vegetarian menu. Technological: Advertising: The subservient chicken: a current viral marketing promotion. Wendy’s Economic: Wendy does not supply food

Fast Food and Obesity

753 words - 4 pages the article Burger Battles, “Doctors, scientists, nutritionists, and health experts… say most food has too many calories, too much sodium, and too much saturated fat for kid to eat more than just once in a while.” The high levels of calories in food may cause obesity since excess calories are converted to fat (Food and Nutrition). An example of a fast food with high calorie is the Whopper meal at Burger King which has the same amount of calories

Television advertisement

1031 words - 4 pages convinced by such advertisement like Johnson and Johnson's baby food.Burger king commercial shows a comparison with other companies that are similar to their product. For example, burger king has a statistic comparison chart of how much beef is more inside a burger king's Whopper hamburger than the McDonald's Big Mac hamburger. In this case, people who are hungry for burger would often be convinced to go to burger king to eat the Whopper burger that has

strategic human resources

2167 words - 9 pages IntroductionBURGER KING is one of the largest fast food hamburger and has been widely kwon and respected. It was created by James McLamore and David Edgerton which was founded in 1954, since then the flame-broiled beef opened up their legendary tour. In addition, the first restaurant was seated in Florida Miami. Then during 1957 to 1960, the "Whopper" was born in 1957 which led the restaurant to enter the highest level. After that, the Burger

Similar Essays

Comparing Mc Donalds And Burger King Essay

2744 words - 11 pages restaurant business before starting their joint venture, believed in the simple concept of providing the customer with reasonable priced quality food, serviced quickly, in attractive clean surroundings. The success and size of Burger King are the result of a tradition of leadership with the fast-food industry in such areas as product development, restaurant operation, décor service and advertising. This success has produced Burger King Outlets in

Fruity Pebbles Essay

1623 words - 6 pages that which made its debut in 1957, the original WHOPPER. All of the above and more have made Burger King successful birthday after birthday. j Tina_DeLuca_Burger_King_Timeline_BA464_Promo_Strategy Page 4 Tina_DeLuca_Burger_King_Timeline Marketing and advertising plays a large part in Burger King's success. As a matter of fact all successful companies or most anyway, advertise and put a pretty big expenditure into their marketing budget. What

Burger King Marketing Essay

1645 words - 7 pages saving them money, but on the other hand, one of the first messages Burger King is conveying is for the customer to take time out of their perspective day to download an app that will surely be extremely beneficial to Burger King in terms of tracking customers in the hopes of improving their own advertising campaigns. Burger King does successfully establish logos right away showing their new products and limited time promotions because this is

Burger King: Selling Whoppers In Japan

1524 words - 6 pages already know and trust Tabacco. Consumers who go to Tabacco will be inclined to want to try out Burger King due to instinctive curiosity. Tabacco already owns many locations meaning Burger King will not have to invest a large sum of money in opening new locations. This strategy will allow Burger King to save money and invest in more advertising. Although Burger King has impeccable strengths that have led them to their success today, it also has