This website uses cookies to ensure you have the best experience. Learn more

Burt's Bees Market Opportunity Factors Essay

1034 words - 5 pages

Burt’s Bees Marketing Opportunity Factors
Burt’s Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In 2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products. Burt’s Bees has several environmental and sustainability projects, and continuously works with the Natural Products Association to develop a standard by which all natural product companies should abide. In recent years, Burt’s has begun expanding its brand with new product lines, but remains true to its core business philosophy of “The Greater Good” (Burt’s Bees, 2013).
Market Demand and Consumer Definition
Burt’s Bees is the leader in the Natural Personal Care Products markets, with annual revenue of $61M. According to Hoover’s (2013), Burt’s Bees Top 3 competitors are:
1) The Proctor & Gamble Company
2) Nature’s Sunshine Products
3) Tom’s of Maine
Burt’s Bees demographic target market for the majority of their product line is educated females between the ages of 18-34 (Gnolfo, 2010). As an example of the target market opportunity in the United States, using U.S. Census (2010):
2010 Census
Population Size: 308,745,538
Female: 156,964,212
Female 18-34*: 35,298,351
% Women with Bachelor Degree 36.0%
Potential Market 12,707,406
Burt's Bees Lip Balm
Potential Market 12,707,406
Cost Per Tube of Lip Balm $3.30
Potential Revenue $41,934,441
*Estimate based on available data
Burt’s Bees brand target psychographics include women who are interested in fashion and travel. She has a need to protect the environment and therefore consumes “green” products (Gnolfo, 2010). She is the ultimate buyer and user of the product and marketing campaigns should be directly focused to her.
Environmental Elements
Several environmental elements may affect Burt’s Bees. These include legal, demographic, economic and cultural social.
Legal: Aside from being a natural product, Burt’s Bees is also valued for being a cruelty free company. They do not conduct product or ingredient tests on animals (Burt’s Bees, 2013). Currently, China requires animal testing for cosmetic products. As such, Burt’s Bees cannot sell in the Chinese market, unless they changed their philosophy and tested their products on animals. While changing their philosophy might allow them to enter the Chinese market, there is likely to be backlash from their consumers who value their cruelty free philosophy. China is currently reconsidering their animal testing requirements for “non-specialized” cosmetics manufactured in China starting in June 2014. This politic/legal shift...

Find Another Essay On Burt's Bees Market Opportunity Factors

Jolibee case analysis

3350 words - 13 pages workers situated in the oversea market, especially in the United States where there are estimated to be around 2 million Filipino immigrants. Besides US, many Filipinos are also situated in parts of Asia such as Hong Kong, Brunei and Indonesia. Not limiting Filipnos, there stores have also attracted other Asians come to.The ever changing global landscape is one of the critical factors Jollibee has to consider. As illustrated in the case study

Jolibee case Essay

3350 words - 13 pages workers situated in the oversea market, especially in the United States where there are estimated to be around 2 million Filipino immigrants. Besides US, many Filipinos are also situated in parts of Asia such as Hong Kong, Brunei and Indonesia. Not limiting Filipnos, there stores have also attracted other Asians come to.The ever changing global landscape is one of the critical factors Jollibee has to consider. As illustrated in the case study

National Parks

1170 words - 5 pages National Parks 'National parks are areas of great natural beauty giving opportunity for open-air recreation, established so that national beauty can be preserved and enhanced, and so that the enjoyment of the scenery by the public can be promoted''. This is the aim of the National Parks established by the government, and although a brilliant idea in theory, the above statement has posed a series or serious

Analysis of Children Internet Addiction

879 words - 4 pages To prevent Internet addiction, it is a parent’s responsibility to raise their child(ren) on limited or no technology because parents and their children will not bond, it creates development problems, and technology becomes an abnormal necessity in a child’s life. One of the most important things to a child in today’s modern world would be technology. To them, it’s like honey to bees. Things like phones, computers, Facebook, and I-pods are

Global Market Research Case Study Analysis: Sperry/MacLennan

1235 words - 5 pages Global Market Research Case Study Analysis: Sperry/MacLennan The Business Dictionary defines opportunity as an “exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure to risk” (Opportunity, 2012, para. 1). To grow and prosper, an organization needs to seek continually opportunities to do so; thus the subject of the case study “Sperry/MacLennan Architects and Planners” (Aaker, Kumar

How Firm Behave under Perfect Competition in the Short and Long Run

793 words - 3 pages market demand would cause the firm to move further up its marginal cost curve. The higher price would lead it to supply more output. However, by doing this the firm is suffering a loss which means factors could earn more in some other use. The opportunity costs are not being met. However, since this is the short run, that means that some factors are fixed. The fixed factors represent the fixed costs and cannot be removed. Fixed costs must be paid in

business studies report - Year 11 report

1184 words - 5 pages for a business to join a new market, whether it is local or foreign as well as the amount of competitors as well as the strategies used by them. Lastly political influences come from state and federal government and include free trade policies and the process of deregulation. Internal influences are those factors the businesses have some control of. Some internal influences on the business are production influences, location influences, resource

Vietnam Market Entry Decisions

982 words - 4 pages Does Vietnam represent an attractive investment opportunity?Absolutely; all of the factors are present to allow Vietnam to emerge as an "Asian Tiger":* Economic Growth. Vietnam has been enjoying robust economic growth due to economic reform, a growing GDP, an increase in private Vietnamese-owned organizations, as well as the momentum from the large number of emerging foreign joint ventures.* Increasing FDI. It is the consensus of many countries

"Two countries can achieve gains from trade even if one of the countries has an absolute advantage in the production of all goods." Explain. (includes detailed example)

600 words - 3 pages In the world market, countries trade products they wouldn't be able to produce on their own. Countries like Cuba specializes in cigar production, Japan in electronics, and Russia in rocket technology. However, even if a country has an absolute advantage in producing all goods, they still will benefit from trade. Many economic factors are involved with trade. Among the major factors are opportunity costs, comparative advantage, specialization and

Education

1091 words - 4 pages Lexi KainEDU 114 210.10.2014The Purpose of EducationThe first and foremost purpose of education is to educate all students and give everyone equal opportunity as a means to succeed in life. Education is a way of igniting and enlightening the thought of an individual. It is to create a spark and create the sense of realization about the purpose of life, world and the universe. It is a magical tool to grasp and get the insight of the infinity

Pestel Analysis of Peer-toPeer Networks - University of Manchester - Essay

2022 words - 9 pages the growth of the market sector for the next three years. I have chosen to analyse two external factors that affect the external business environment and hence will affect a possible business venture in the next three years in the P2P accommodation market sector. Firstly, I explored socio-cultural factors and how people are looking to integrate themselves into the local community to achieve a more unique and personal holiday visit. Also, a shift in

Similar Essays

The Nature/Nurture Controversy And The Extent To Which An Individuals Intellectual Level Is Determined

2450 words - 10 pages motivation, reward and opportunity for the acquisition of verbal skills will achieve a higher level of verbal proficiency than his twin reared in an environment hostile to this id of development. According to Layer if two egg twins are reared together we cannot assume the environmental factors are the same for both. If one twin has a greater verbal aptitude he will devote more time and effort to this kind of learning than his twin. So test

Effective Performance Management Essay

3463 words - 14 pages efficient output by the human capital of a company/organization with an opportunity to the management to evaluate individual contribution to the company's vision, mission and goals. This is basically a round planned year activity which gives an employee the opportunity to achieve its personal and professional goals by meeting the defined criteria of a good company and meeting those objective and goals which have been defined in advance by the management

How Haagen Dazs Is Helping The Bees

1544 words - 7 pages one third of the food supply at risk due to decrease in pollination -- the crisis was termed Colony Collapse Disorder (CCD). The cause was unknown. Malnutrition, Mites, toxic chemical, etc (Haagen-Dazs Loves Honey Bees, page 316.) HD, a brand that was famous for using all natural ingredients and a critical issue that directly relates to its products saw this as an opportunity to reignite consumer passion, boost annual sales growth and to tie HD’s

Marketing Assignment

1751 words - 7 pages Marketing Assignment 2This assignment will be ground on description of the potential critical success factors when entering in an international market. The issues in the context of artistry in international market and will go ahead to justify why the critical success factors must be assessed and understood before it must be approved.To be more competitive in the market, there are some modes of entry into a foreign market that the company must