Business Essay

1614 words - 7 pages

A Marketing objective is the aim in which a company or marketing strategy want to achieve in order to be successful within their business or market. Not having a marketing objective, could cause disorganization and could let other rival companies obtain you clientele/consumers. A marketing objective is to, analyze the market, being innovative; creating and producing new products and ideas and staying ahead of other competitors. Most marketing objectives for businesses are ‘SMART’, specific- their objectives and goals should specifically show what they want to achieve, measurable- they should be able to measure whether they are meeting their objectives, achievable- they should be able to analyze whether these objectives are achievable/attainable, realistic- are the goals/objectives set that are realistically achievable and time- in what duration does the business wish to achieve their set objectives?
The role functional areas play in supporting marketing activity.
Marketing
Marketing determines what products or services are needed or maybe of interest to customers and how to make them available. Marketing responds to customer’s needs. Marketing make sure that the company builds good customer and clientele relationships. Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop. They also analyse the company’s ability, development, targets/goals, performance and further potential to develop.
Finance
The role of finance is to ensure that the funds are available to the company or organisation to achieve their goal/objective (the product), determining the selling price and the best way to begin to break even. Finance prepare and create financial accounts and keep and maintain financial records such as sales figures and expenditure. Finance would also have to prepare and plan internal financial information which would be needed if the company has a budget or limit price. Depending on how the company has done the financial department would analyse their performance. Finally they would pay bills to money owed and pay staff for their work within the company.
Customer service
The customer service department answer any question and help address any problems that may occur. Customer service creates loyal customers. Customer service are the people that interacts with customers on a day to day basis and therefore are a key representation of the company/organization. According to Turban et al. (2002)."Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation."
Operations and production
Operations and production provides a good service that satisfies and pleases the customer. Their job...

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