Crafting a strategy is a market-driven activity, while implementing this strategy is an operations-driven activity revolving around the management of people and business processes. We will analyze the case by dividing it into three parts. First we focus on the external analysis, followed by the environmental and then internal analysis. But before we move to those grounds lets take a brief overview of the company.
The Company History:
Founded in 1981 by William Kimpton, he now operates over 40 stylish lifestyle hotels coupled with fine chef-driven restaurants. Whether it's Boston, New York, San Francisco, Miami or almost every major city in between, Kimpton is the undisputed leader in the lifestyle hotel also called as the boutique hotel industry. Kimpton Group is known for its European-style hotels that feature highly personalized service and are coupled with fine restaurants.
The company is currently developing hotels in New Orleans, Washington D.C., San Francisco and Cupertino, California. Kimpton Group is known for its European-style hotels that feature highly personalized service and are coupled with fine restaurants.
Strategy Making And Strategy Implementing At Kimpton Group:
Strategy making depends upon:
Here lets us take a closer look at the internal philosophy at the Kimpton group of hotels and restaurants.
VISION - How the purpose will flourish in future time, i.e., "Growth both Personal and Organizational'
MISSION - The activities that transact business bring the purpose into daily life. It encompasses, "Getting and Keeping Guests, Keeping and Developing Employees"
CULTURE - How We Conduct Business. It is a Unanimous Commitment to Self-Leadership, Creativity and High Performance through Team and Personal Development.
PROMISE - Our Commitment We promise to balance the needs of our guests, employees and investors in all that we do
VALUES - Who We Are. The key words here are Focus, Passion, Personality, Individuality, Integrity, Creativity and Continuous Improvement.
The foundation rests on the five-pillar structure that is given as follows:
"Our guests are as individual in personality and style as our hotels are. Our difference is our strength, and guests will be able to experience Kimpton Hotels' individuality, only now on a grander scale. Our individuality, along with our commitment to care on a number of levels; our wish to provide comfort; and our sensibilities when it comes to style, flavor and fun are what remain at the heart and soul of the Kimpton hotel experience. That experience is what keeps guests coming back."
A brief overview of each of the Kimpton Five Pillars includes:
Care: A sense that the Kimpton brand, as personified by every staff member, cares about building a lasting and satisfying relationship with every guest. Service and caring-it's an attitude.
Comfort: Plush, cozy spaces with...