Business Analysis and Recommendations to Florence Manufacturing Ltd
This report is about Florence Manufacturing Limited, giving a brief
overview of analyses and making recommendation to Florence
Manufacturing Limited on how the company should proceed on the
problems they are experiencing.
The purpose of this report concern about Florence Manufacturing
Limited based in West Kent slow sales in their canned soft drinks.
Increase in competition in the supply of canned soft drinks has led to
a decline in the market share of Florence Manufacturing Limited
although they are still the market leader in the supply of canned soft
The organisation has loyal clients consequently it has taken its
position as the market leader for granted. The unique selling point of
the organisation is its excellent relationship with supplier (stock is
fully supplied) and the only major problem the organisation is
experiencing is meeting its deadlines.
Recently, Florence Manufacturing Limited has signed a contract with a
French hypermarket, called 'Bon Marche’; the French hypermarket has
given Florence Manufacturing Limited a chance to target a wider market
and has appointed a new Managing Director, known as Tom Jenkins.
Mr Jenkins graduated from Harvard Business School and has been
headhunted by Glaxo Plc. Mr Jenkins has a marketing orientated style
because this1eads to long-term profit rather than short term profit.
He believes that the company was too product orientated, which only
meets the company needs rather than those of their customer.
Mr Jenkins believes that employees should be given training because
they need to be kept updated with the changes in the environment.
Teamwork is vital rather than individual contribution since teamwork
will improve the quality and standard of the goods and increase
3.0. MAIN FINDINGS
From our presentation on Florence Manufacturing Limited, the finding
was divided into two major sections, which are SWOT & PEST analysis.
3.1. SWOT ANALYSIS
SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats.
SWOT analysis is a technique used by management as well as marketing
consultant. As a firm of Business Consultants, this too is used to
tackle Florence Manufacturing Limited.
SWOT consists, of examining the current activities of the company
Strengths and Weaknesses then using this and external research data to
set out the Opportunities and Threats that exist.
The strengths of the company are as follows:
1. Florence Manufacturing Limited has an excellent relationship with
both retailers and suppliers, which means they can deliver goods
to customers at the right time and the right place. This makes
them unique and...