This website uses cookies to ensure you have the best experience. Learn more

Business Analysis: Mattel

1213 words - 5 pages

Mattel, Inc. is the largest toy company in the world. This company designs, to manufacture, markets, and distributes a large amount of different toy products to over 150 countries worldwide.
From Picture Frames to Mattel Toys (1945-49)
The founders of Mattel, Inc were Elliot and Ruth Handler 1945, where they lived during a fast changing postwar time. Handler started with designing light fixtures and soon started making furniture, which they sold out of their garage. They extended their product into making giftware and costume jewelry, and this soon became a $2 million enterprise. To remain competitive, Elliot wanted to change his direction into a new business approach. Ruth Handler decided to hook up with her old friend, Harold “Matt” Matson, and they together started Mattel Creations, with Elliot as the designer for the products. Mattel, the name, came from mixing Matson’s last name with Elliot’s first name. Matson soon became ill, and had to leave the company.
With the scrap left over from making picture frames, Elliot started on his first dollhouse furniture. Some of their first toys were the “birdy bank”, and the “make-believe makeup set” and these products helped the Handlers break even with their expenses and costs. The first hit product in the toy industry was the “Uke-A-Doodle, a miniature plastic ukelele, and soon to follow was the plastic piano with raised black keys.
There were some lessons that the Handlers had learned in the toy industry in the beginning, and that was that child participation was very important for any quality toy and that children should be able to interact with a toy and want to play with it for long periods of time. Also, they had learned that a toy with lasting appeal stood for a basis for successful toys to follow and faddish products couldn’t even compare to well made children’s toys.
Toy Innovation, Diversification, & Success (1950-69)
One of the biggest breakthroughs for Mattel, Inc. is when the company agreed to sponsor a 15-minute segment of Walt Disney’s Mickey Mouse Club, a show that is aired on ABC television network. This expense for advertising usually only occurred for other toy manufacturers during holiday season, but Mattel wanted to do something different. They marketed their toys year round on the hottest children show, and reached thousands of children around the country. The popular slogan for Mattel at that time was “You can tell it’s Mattel, it’s swell,” and with this catchy slogan, Mattel began a marketing revolution in the toy industry, and it immediately covered the advertising expense plus much more. This helped the company’s brand name become well known to the show’s audience and one of the best business decisions the company ever made! Television became a focus with Mattel’s new direction. Mattel started making replicas of classic western guns and holsters from popular western hit television shows.
In 1959, Mattel made toy industry history by introducing the “Barbie Doll”,...

Find Another Essay On Business Analysis: Mattel

Mattel and Toy Safety Essay

1483 words - 6 pages consumers’ needs, which should be every toy firm’s main goal Our week five case study, Mattel and Toy Safety, involves toy safety inspection and product recall concerns among outside contractors. In 2007, the infamous toy company, Mattel, recalled a very large number of toy products covered with lead-based paint that were manufactured in China. Mattel responded to the massive toy recall by increasing the testing of all products and reassuring

Mattel and Toy Safety Essay

1666 words - 7 pages in many lost jobs of the employees on all levels of employment, as well as Mattel possibly going out of business completely. This event would have a ripple effect through the entire Mattel supply chain, causing its suppliers to lose a large amount of income as well and maybe ending up doing the same, like possibly layoffs and closing the business. A second issue is the ethical responsibilities of Mattel, Inc. As stated previously about the

The Mattel Barbie Doll

1624 words - 6 pages , toy distributors, Mattel offices and etc. for the production and consumption of Barbie dolls are numerous. To date, over half a billion Barbie’s have been sold in more than one hundred and forty countries. Each week, Mattel sells over 1.5 million dolls; two dolls per second are sold (Toys and Games: Barbie Dolls). The sheer number of Barbie dolls sold is an indication of the on-going ties and involvement between Mattel’s Head

Mattel Catastrophe in China

1856 words - 7 pages , Mattel ended up recalling 19 million toys made in China. There is a large cost advantage to doing business in China. Chinese manufacturers are able to manufacture products at a cost that is 30%-50% less than in the United States. The savings associated with foreign manufacturing is too much for most companies, including Mattel, to pass up. Everyday more American jobs are outsourced to China because of their ability to manufacture products for

Mattel Case Study Response

795 words - 4 pages The company Mattel is a toy empire which produces some of the most popular children’s toys such as Barbie and Elmo. Traditionally, Mattel has been praised for being one of the best corporate citizens and showing magnificent social responsibility, but in recent history, this has not been the case. Mattel went through a period of turmoil and government backlash which arose in 2001 and yet again in 2007 when they produced millions of unsafe toys

Mattel Toys and the Hazards of Lead Paint

2373 words - 9 pages produced in China. Under normal operating conditions, Mattel requires that their manufacturing partners use paint from approved and certified suppliers with specific procedures in place to test and verify the validity of the products; in this particular instance however, procedures were not followed. It would appear that Mattel’s code of conduct called “Global Manufacturing Principles” which requires all business partners to commit to ethical

quality management 3.1

1205 words - 5 pages 3.1 Explain how quality management can be measuredQuality management is one of the important factors which help the operation focus more in manage to get good performance. Each company should measure it by specific data, from that they can have the compare, the analysis to make right and suitable business decisions.3.1.1. Industry standardsThe International Standard for toy safety is ISO 8124. "The requirements of ISO 8124-1:2012 specify

Barbie's Marketing Analysis

2233 words - 9 pages Mattel/Barbie Marketing Analysis PAGE \* MERGEFORMAT 10 Mattel/Barbie Marketing Analysis PaperHistory of Mattel / BarbieBarbie was launched in 1959 and became an instant hit. Today, sales of the dolls and merchandise total more than $1.5 billion U.S. annually, making Barbie the most successful branded toy in history. More than a billion dolls have been sold since 1959, with 2.5 dolls sold every second. Different versions of the doll have been

What is marketing?

1652 words - 7 pages coordinate a great many activities in order to reach customers and compel them to purchase, use and repurchase your product.While it is true for a business to be successful the product must sell, they do not sell themselves, and marketing is just as necessary as production. Marketing insures that the right goods and services are produced. Production and marketing work together to satisfy human needs. This strategy, if successful, will benefit your

GLOBAL COMMUNICATIONS GAP ANALYSIS

1781 words - 7 pages Gap Analysis: Global Communications"Mega-giant Global Communications announced yesterday that it would outsource thousands of technical support jobs to new call centers in Ireland and India" (University of Phoenix, 2006, p. 6). This type of news headlines major newspapers across the country. Outsourcing has become a dirty word, and Global Communications (GC) is learning through experience. Stockholders of Global Communications are lamenting over

Risk Analysis Paper Global Business Strategies MGT

2463 words - 10 pages /supply chain risks. In the end the risk analysis will illustrate to the reader a clear view of Fisher Price's operation as it pertains to today's market.SWOTT AnalysisStrengths of Fisher PriceSubsidiary of the Mattel Corporation (world leader in toy products)One of the 10 most recognized brands in the world (98% consumer recognition)Sales exceed one billion dollars annuallyReputation in the toy industry as an organization that thrives on educating

Similar Essays

Mattel Toys Essay

8731 words - 35 pages untraceable supply chains, emerging video game industry, and the internet. However, Mattel can take advantage of the opportunities of implementing SCM and CRM technologies to better manage their supply chain in China, shift into the video game industry, and shift to ecommerce though Mattel's website to provide low cost toys and children product.RecommendationIn order to address the issues found in our PEST analysis and problem statement, Mattel

Mattel Case Study

3190 words - 13 pages Mattel. Such strict standards would act as an example to any other firm involve with Mattel. To ensure consumer safety, which is a key goal of Mattel, such rigid inspections and consequences have to be enforced. A con to this alternative is that it may be too strict. Since every firm has one chance and will be terminated immediately after failing inspection once, Mattel might lose some of the best manufactures/suppliers in the business.2. Educate

Mattel Essay

1638 words - 7 pages side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler's decide to turn the companies' emphasis on toys. In the year 1947, the "Uke-A-Doodle is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthorne, California. During the year 1955, Mattel becomes involved with "Mickey Mouse Club . This very popular show soon become the

Mattel Outsourcing Essay

1041 words - 4 pages Mattel outsources manufacturing to Indonesia, Malaysia, Thailand, Mexico, Ireland, and China. Most outsourcing is done through China accounting for 65% of Mattel’s total production. Mattel owns one plant in the USA, and Ireland with the reaming in Mexico and Asian countries. Mattel uses these in-house manufacturing plants for about half of their production which is relatively high in comparison to Hasbro which uses nearly no in-house production