Case Study #1: When Mother Nature Storms In
2-31. After Hurricane Sandy hit, Lowe’s committed to maintaining prices on emergency goods. Do you think that other retailers acted similarly? Why or why not?
In this case, as one of the biggest firm in the industry, Lowe’s action was very charitable and it provided very timely support in the emergency circumstance. Even though it is an action that rises high social responsibility, and made Lowe’s a proactive company. But not everyone in the industry has the ability (including manpower, wealth, size of company that effects efficiency, and social awareness) to act similarly. In addition, Lowe’s already has an economical and social cognition in the community that made its commitment seems reliable. Also, the company already has stores in afflicted area that made supporting Hurricane Sandy relief, recovery and reconstruction quicker and more efficient. Apart from that, with companies that have the same ability and resources, it is still possible for them to do the same commitment as long as they can put it in practice.
2-32. Do you think that social responsibility is good for business? What would motivate a profit-seeking company like Whirlpool to incur the expense of donating appliances to the rebuilding effort.
Social responsibility is good for the society and the firm’s reputation but not strictly good for every business. As mentioned in the question, every socially responsible move takes a lot of time and expenses to do so. In our society, doing charitable works cost a lot of money that “discouraged” many businesses mentally refused to do them. This is what makes the business social ethical environment seems fairly “fair”, since not every company has the courage to do charity works. In this case profit-seeking company Whirlpool supported disaster area by incur the expense of donating appliances. First, the quantity of the donation is not huge, which is a considerable amount of donation. Especially the company highlighted the donation. The effort spent in advertising also rose the awareness of social responsibility in the community that is a greater advertisement that will initially create more customers and profits afterwards.
2-33. How would you characterize Home Depot’s approach to social responsibility? Be sure to support your conclusion.
In contrast with other firms in this case, Home Depot did an obvious charity works that directly worked with charity...