Business Ethics Essay

1366 words - 6 pages

IntroductionMany of the ethical issues in international business are fixed in the fact that political systems, law, economic development, and culture differ significantly from nation to nation. As a result, this is considered normal practice in one nation and may be considered unethical in other nation. Because they work for an institution that go ahead of national borders and cultures. A multinational firm needs to be particularly aware to these differences and able to choose the ethical action in those circumstances where difference across societies creates the possible ethical problems. In the international business setting, the most common ethical issues involve employment practices, ...view middle of the document...

Through innovations and their relentless pursuit of efficiencies they constantly seek to add value to their consumers. Their focus and initiatives on quality and consumer safety have earned them Class A rating from Unilever - a feat most Unilever companies try hard to achieve. 90% of Bangladeshi households use one or more of Unilever products. Responding to the target of millions of people living with less than a dollar a day, Unilever Bangladesh introduce sachet or mini packs of fast moving consumer goods for the consumers in Bangladesh. They make sure their products accessible to the lowest-income consumers. They are contributing more good products for consumers of Bangladesh.Employees:In Bangladesh Unilever provides employment to over 10,000 people directly and through dedicated suppliers distributors and service providers. 99.5% of Unilever employees are locals and equal number of Bangladeshis working abroad in other unilever companies as expatriates. Unilever Bangladesh offers competitive salary, pension, healthcare, performance related bonus, share scheme, 25 days annual leave, flexible working, discount staff shop, staff insurance department, free gym access etc. They respect rights of their employees.Competitors:When competing against numerous local centrally controlled multinationals will have difficulty gaining market share with global products.Multinational companies that consider leadership among their core competencies strongly influence leadership behaviors and leadership development in their international operations. Fair Business Practice.A multinational company builds competitive advantage by utilizing their tangible and intangible resources, including those directly related to human behavior in the organization.Ethical commitment of Unilever:1. Unilever remains committed to its ambition of eliminating animal testing by investing in alternative methods. Unilever seeks to minimize the testing required and the number of animals involved, and the testing is provided by third parties. Unilever has made a substantial investment in new non-animal approaches to research and testing including, since 2004, an annual investment of €3milion on non-animal approaches for assuring consumer safety.2. To ensure that research on human subjects is conducted to the highest ethical standards, mandatory Unilever standards are set, on top of national legislation, and compliance is monitored by the Global Ethical Compliance Group.3. Unilever is committed to ensuring that research on human subjects is conducted to the highest ethical standards whether or not there is any legal requirement to apply such standards.4. Lifebuoy Friendship Hospital: Working with the Friendship charity, Unilever Bangladesh sponsored the complete transformation of a French oil-barge into a comfortable residential boat with proper amenities for medial procedures. Launched in 2002, the 38 meter Lifebouy Friendship Hospital plies up and down the 'char' regions with a full...

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