This website uses cookies to ensure you have the best experience. Learn more

Corporate Social Responsibility In International Business

2478 words - 10 pages

In the past, the only thing most of businessmen interested in is how to maximize profits of companies and cut the cost as much as possible at any price. Very few companies of that time worried about the moral values and ethics in doing business. And when the concept corporate social responsibility (CSR) first appeared in the 1950s, not much corporation appreciated it, businessmen in that decade “talked” more than “action”. However, the emergence of this viewpoint showed the trend of the way doing business of the world has been changing. (Carroll, A. B., 2008).1 CSR is a quite new term compare to long history of the consciousness about behaving ethically on society beyond maximizing profit, and just has only become popular since the 1990s, when the globalization has widen with an astonishing speed (Muirhead, 1999).2 International trading, investment in foreign countries become easier and more popular, large amount of profit are earned, more opportunities to seek as well as more fierce competitions and more challenges in new cultural environment. In that situation, corporations need to find some ways to increase reputation, to specialize their image and brand name, which is highlighting the importance of ethics and corporate social responsibility in business. This essay will describe briefly about corporate social responsibility, how it effects on international business, different opinions about CSR of shareholders and stakeholders, and finally, difficulties international organization face when implement a CSR program in Vietnam.
Description of corporate social responsibility (CSR)
There are different definitions or names are used to analyze the meaning of CSR in different context, for example, corporate responsibility, corporate ethics (McIntosh 2003)3; corporate social investment, corporate community relations (Burke 1999)4; business ethics (Crane and Matten 2007)5; or corporate environmental management (Tavis 1982)6, and so on (as cited in Andrews, 2013)7. However this essay will explain definition in the way of Griffin & Pustay (2013)8, corporate social responsibility is “the set of obligations an organization undertakes to protect and enhance the society in which it functions”. The society includes customers, employees, suppliers, local community, and any one has direct relation to companies is counted as society.
CSR has spreading strongly and widely over the world in lately decades, for instance, in the United States, San Francisco-based Business for Social Responsibility alone has 1,400 corporate members, 60 major global companies as members in Europe and many of business associations dedicated to CSR exist in developing countries such as India, Indonesia, Brazil, Egypt... (Rionda, Baird, Kramer, & Wofford, 2002, page 4).9
Corporate social responsibility is a wide range of knowledge and also difficult to divide it in exactly dimension. Carroll's (1979) 10 concluded CSR has four main responsibilities: the economic responsibility to generate...

Find Another Essay On Corporate Social Responsibility in International Business

Corporate Social Responsibility and Business Success

1208 words - 5 pages Introduction There has been a seismic shift in how companies market themselves and their respective goods and services. The primary reason for the shift seems to be a changing consumer base; one that incorporates social, environmental and ethical issues into their buying decisions. Pressure from these more socially conscious consumers has driven companies to adopt more robust corporate social responsibility (CSR) strategies in order not only

Social Responsibility in Business Essay

736 words - 3 pages SOCIAL RESPONSIBILITY IN BUSINESS SOCIAL RESPONSIBILITY IN BUSINESS Introduction Corporate social responsibility is a form of self regulation mechanism in a business entity to adhere to the law, standards of ethics, and social norms surrounding the business. Also to be included in the business social responsibility is the environment, suppliers, consumers, employees, communities, stake holders and all other public members. The

Corporate Social Responsibility (CSR) In an Organization

2051 words - 8 pages ?accountid=63189 Slater, A., Thanatrakolsri, S., & Wokeck, L. (2013).Enterprise based approaches to economic development and poverty alleviation. In Business Briefing. Retrieved from http://www.csr-asia.com/publication.php Smith, R. E. (2011). Defining corporate social responsibility: A systems approach for socially responsible capitalism. (Master's thesis, University of Pennsylvania).

Corporate Social Responsibility in Asia Pacific Region

600 words - 2 pages Social Responsibility (CSR) or a corporate citizenship program that oversees its involvement in developing sustainable all round growth and development of the society in which it operates. CSR refers to an organization’s mechanism for ensuring that it goes beyond adhering to law by engaging in activities that create a positive impact in the lives of its customers, both internal and external, in the community and on the entire environment. It is a

Corporate Social Responsibility in Foreign Countries

1380 words - 6 pages When it comes to companies operating in multiple countries with varying standards, companies should realize that they have to practice some level of corporate social responsibility if they don’t want to be publicly scorned or looked down upon in their home country. Over the past several years, companies have been experiencing pressure through their stakeholders and their consumers to show how they are committed to prevent human rights violations

Social Responsibility in business Organization

2416 words - 10 pages other businesses and organizations to examine social responsibility. Business organizations operate in a context that is much broader than just their immediate marketplace. Their activities have social, economic and political consequences whose impact may be felt on a local, national or even international scale. Even small, local businesses have a large social impact collectively. Stakeholders - customers, suppliers, employees, the local community

Corporate Social Responsibility

1852 words - 8 pages stakeholders perspectives toward CSR may conflict at some points but unite in the end, when the business gets better due to CSR. Implementing an effective CSR program for an international organization operating in Vietnam Corporate social responsibility was initially adopted by large Western corporations, but since globalization, CSR has begun its journey in developing countries as well (Tencati, Russio, and Quaglia, 2010). Vietnam is not an exception

Corporate Social Responsibility

2454 words - 10 pages discussed. Corporate social responsibility has undergone a definitional evolution over the past half century but has always and will always remain an essential part of business language. Definitions of CSR have became more specific; since the 70?s, with alternative emphases, being placed on issues such as the understanding of corporate citizenship (which is a key concept of CSR), and the stakeholder theory. In early writings CSR was

Corporate Social Responsibility

1811 words - 7 pages prospective employees who study Business Communication, when searching for their first job and if so, which aspect of CSR has the greatest influence on applying for a job and to what extend are aspects of the needs motivation theory important? In order to answer the research question of this study a literature study was carrier out to give a broader perspective of Corporate Social Responsibility, of the Person-Organization fit and on motivation

Legal Issues, Ethics and Corporate Social Responsibility on Business Planning

931 words - 4 pages failures in many aspects of the daily operation of a business and the overall business plan of a corporation. The ongoing evaluation and analysis of the planning process is necessary to improve the overall process to keep the company in line with the latest changes in the industry. Therefore, this paper will discuss how legal issues, ethics and corporate social responsibility impact management planning at (My company).Legal IssuesBusiness plans

Corporate Social Responsibility

1437 words - 6 pages . (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39, 956-977. Maslow, A. H. (1943). A theory of Human Motivation. Psychological Review, 50, 370-396. Moser, M. R. (1986). A Framework for Analyzing Corporate Social Responsibility. Journal of Business Ethics, 5, 69 - 72. Nijhof, A. H. J., Bruijn, Th. de, Fisscher, O., Jonker, J., Karssing, E. D., & Schoemaker, M. (2006

Similar Essays

Corporate Social Responsibility In Business Essay

1948 words - 8 pages are two kinds of responsibility in a company - commercial and social (Frost, personal communication, 2003). Commercial responsibilities involve running a business successfully, generating profit and satisfying shareholder expectations. Social responsibility on the other hand is being aware of the issues being presented in the community and the working environment. CSR is not a new concept. Some companies have always acknowledged a "wider

Business Corporate Social Responsibility Essay

738 words - 3 pages the organization. (Turker 2009). BreadTalk created 'Ping Chuan Xiong' 平川熊 (Peace Panda) to make a difference and to give back to the society during a crisis as part of the Corporate Social Responsibility program. (BreadTalk Group Limited 2012) This would create the sense of satisfaction from the employees as they are deemed as a participant of a worthy cause, providing a need for those in need. The employees of BreadTalk would have a sense of

Corporate Social Responsibility In Organizations Essay

894 words - 4 pages Is Corporate Social Responsibility being used as a mechanism to draft, keep and engage employees? As the days have gone by, employees are craving something extra. Paychecks are not the only incentives that are now drawing the talent. Ethical behavior and social responsibility are two appropriate ways that corporations should manage and conduct business (Phillips & Gully, 2012, p. 19). There are many favorable reasons for an employer to

Business Ethics And Corporate Social Responsibility

581 words - 2 pages Corporate Social Responsibility or CSR covers all aspects of corporate governance. It includes information on how companies conduct their business in an ethical way, taking account of their impact economically, socially, and environmentally. CSR includes relationships with employees and customers. Increasingly companies have to take account of how their actions impact on society. Branding or creating an image has become an important way to add