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Business Plan Essay

2231 words - 9 pages

I. Executive SummaryCompany Name : Grand HouseMissionGrand House mission is to provide a superior, classy and comfortable housing to the customers.CompanyGrand House is a sole proprietorship form of a company. We focus mainly on style, modishness, and creativity.Products and ServicesWe will be selling a wide range of interior designing products including draperies and sheers that will help you to furnish your home. Besides that we also provide services to our customers like the tailoring and fixing services. Our products are unique because all are designed with professional hands and are imported from the famous and well-known manufacturers of interior in the world. Our designs are monopolized and are different from that of the competitors. Our services also include special attention to our customers to help them make their home a better place to live in or for the offices, a less stressful environment.The MarketWe define our market as a highly competitive market. Interior designing business takes up 60% in the marketplace. We believe that the major future trend in the business will be towards the high quality and value oriented product offerings.The customerOur customers includes business people who want to decorate their offices or refurnish them, families mainly focused on the housewives, who are going to shift to a new house or have the intentions of giving a new look to their old homes, young unmarried couples who are about to get married and wants to decorate their house, Hospitals, and HotelsThe competitorWe have no direct competitors in the market because of our monopoly designs. But there are alternatives to our product. The market is highly competitive. But we will be able to maintain our competitive position due to the excellence in service and the good-quality products that will be offered to customers.The ManagementThe company will have all the experienced, knowledgeable and skillful people working for the benefit and success of the company.Financial needTo start up the business, a capital of seven hundred million rupiah is needed. I expect to raise three hundred million rupiah of my own capital, and to borrow two hundred million rupiah from my parents as a back up for financial support. The balance two hundred million will be a loan proposal from the bank.II. Detailed Business PlanA. Industry analysisThe interior industry is basically a business for mixing and matching patterns, coordinating colors to provide you with a well-designed and quality interior environment. Additionally, it helps you furnish your house to offer you with a cozy and excellent or formal and professional atmosphere.The interior design business is a go-out of your house kind of home business. While doing the business aspects inside the home, most of the sales will be done at the client's home or office as you evaluate the space, match color swatches to existing furniture and measure windows for draperies, etc.The design business enjoys strong demand as people...

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