Business Plan Essay

4463 words - 18 pages

EntrepreneurshipBusinessplan 2014Local ViewExperience it like a local!\\ Executive summaryExperience it like a local! Business ModelLocal-View is the next must have app for people going on vacations. Local-View app will provide its users with most recent up-to-date information that are very convenient and accurate because the information is written by locals! Local-View will not only ensure that its users enjoy the ultimate touristic experience, but will give them the opportunity to experience their favorite destinations like they should.Local-View believes that locals know better! This means the app will help its users to Follow-The-Locals, by guiding them to places they normally would not find by themselves; these places will range from cozy restaurants, museum and attractions to high end shopping stores. Local-View will add another dimension to its user's vacation and ensure a lifelong experience just like a local!At the beginning Local-View is a new start up business with a small base of customers, the best business model to generate profits and that fits Local -View's strategy would be to start in a short term by creating certain routes, either for the pedestrian or the biker fanatic. These routes will link a couple of local hotspots which complete each other and will give the tourist the perfect experience in the city. The differences in prices for the routes will rely on the length of the route and the amount of local hotspots involved. After purchase, the app will create a route that has been chosen randomly, so every route is unique and has different local hotspots.In the long term, Local-View will encounter the local hot spots and sell them our concept. Meaning that they will accept our offer, which is advertising for them and luring in tourists at the same time. This will provide the financial benefits for Local-View.Pedestrian routes…€1, - for pedestrian route which lasts 1 hour with a maximum of 3 local hotspots.€2, - for pedestrian route which lasts 2 hours with a maximum of 6 local hotspots.€3, - for pedestrian route which lasts 4 hours with a maximum of 12 local hotspots.Biking routes…€1, - for biking routes which lasts 2 hours with a maximum of 6 local hotspots.€2, - for biking routes which lasts 3 hours with a maximum of 10 local hotspots.€3, - for biking routes which lasts 5 hours with a maximum of 15 local hotspots.Local-View is going to be a free app, unique design and features, user friendly, Worldwide Local-View, Local experiences, unique stories and places of the locals from that specific city. Besides the Pedestrian routes and Biking routes, Local-View has developed a fresh and funny game that will support the company mission statement and will differentiate Local-View from competitors. The game will be called Local-Master and can be played by downloading the most recent version of Local-View, Local-View is free for download on iOS. Market Analysis DESTEP Geographical...

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