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Business Plan Airsoft Essay

1065 words - 4 pages

AirSoft StoreGrowing strong around the world is the new action sport of AirSoft. Similar to paintball, AirSoft is an outdoor adventure game that uses weapons to wage war against friends in a battlefield of tress, bombed shelters and trenches till the one side is wiped out or the flag has been liberated from the enemy base. The market of AirSoft weapons, supplies, and accessories is rapidly increasing with the popularity of the sport. More paintball players are starting to recognize the benefits of AirSoft over paintball. Benefits like no mess, more realistic weaponry, and not having to buy expensive paintballs.There are many different types of AirSoft customers. The first and largest are converted paintballers. Other customers purchase AirSoft for collecting and display. AirSoft customers know exactly what they are looking for and why. In order to introduce ourselves the current market, internet ads and banners will be contracted to high traffic internet sites targeting teens and college students.Product review The plastic polymer technology industry in Asia has created a new generation of AirSoft guns with amazing durability and detail. Adding to its hobby collector market, the new AirSoft guns have created new uses in firearm safety training, collecting, and sport. AirSoft guns offer a potential alternative for the hobbyist, collector, and shooter. Currently most quality AirSoft manufactures are located overseas. This makes them harder to purchase in the US. That is why an internet store is the best way to sell this product. There is a big opportunity to capitalize on this market because it is rapidly growing and US retailers are still scarce.Review of CompetitionA considerable number of competitors are located in Japan, Germany and the UK. Of these, the only threat facing AirSoft sales would come from the larger firms who may have the ability to dominate the global market. Overseas markets are usually dismissed by US customers because of high shipping costs for personal sales. These established companies possess the resources to promote to our overall market and offer better prices, which is a benefit they have due to the high volumes they are already selling. Distribution ChannelsAt present competitors distribute their products through direct marketing. Shipping is dependent upon quantities ordered, urgency and destination. Courier companies like Federal Express and UPS, as well as companies own delivery vehicles are employed. The U.S. Government have approved and specified regulations applicable to AirSoft guns. The blaze orange marking is a federal requirement. All AirSoft manufacturers we deal with are in compliance with this ruling for legal use. All AirSoft products, foreign or domestic, must meet this regulation. This is not a problem as all products being sold by our AirSoft store adhere to these regulations.Market descriptionPresently, the major markets that are being targeted by the competitors include males from 18-30...

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