Business Plan For A Full Service Multi Sport Complex.

2380 words - 10 pages

PREMIERE COURTS SPORTS AND RECREATION CENTER1.0 Executive SummaryThe Premiere Courts will be a full-service multi-sport complex situated along Greensprings Highway in Birmingham, Alabama. There are currently no other sports facilities like this one anywhere in the Birmingham area. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Premiere Courts' mission, goals, and objectives.The keys to success for The Premiere Courts are our ability to market effectively, creating an unmatched "cool" atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs and leagues.The sports and fitness club industry is a booming business that according to research, produced over $10.6 billion last year and is expected to continue its current trend. The Premiere Courts is conservatively projecting a $65,000+ net profit in it's first year of operation with this number increasing to over $280,000 by the end of year three.1.1ObjectivesThe main objectives for The Premiere Courts are as follows:1.Sell 750 memberships in year one, 1,000 by the end of year two, and 1,500 by the end of year three.2.Organize and develop various sports leagues and make an effort to fill them to capacity (i.e. six different sports leagues running twice a year with 12 -16 teams per league).3.Sponsor and support community events in our first year of operation.4.Show a decent return to investors in the first year of operation.1.3 Keys to SuccessThe Keys to Success for The Premiere Courts are as follows:1.Marketing: Our objective is to make The Premiere Courts a common name in the Birmingham area and creatively market our services to each segment in our market.2.Location and atmosphere of facility: By creating an unmatched atmosphere in The Premiere Courts through the use of first class equipment, floors, colors, and big screen TVs, people will want to frequent our facility often and our ability to retain members will be greatly enhanced.3.Knowledgeable/qualified staff and management: By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that The Premiere Courts can meet all of their sport and fitness needs.2.0 Company SummaryThe Premiere Courts is a new multi-sport complex that will provide members and guests with an opportunity to participate in a variety of sports programs and activities.2.1 Company OwnershipThe Premiere Courts will be a Limited Partnership corporation that will be privately owned. Kerry Heavens and Rodney Griggs will own 35% of the company each, while 10 other limited partners will each own 3%.2.2 Start-up SummaryOur start-up requirements (based on professional estimates) come to $2,500,000. Included in these costs is the land, building, all...

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