Business Plan For Beauty Products Company

2865 words - 11 pages

Table of Contents
Executive summary 2
The company 2
Company description 2
Vision statement 3
Mission statement 3
Objective 3
Company background 4
Product/ service and industry 4
Product/ service description 4
Industry description 5
The market 5
Market and target customer 5
Competition and competitive advantage 6
Marketing strategy 6
Overall strategy 7
Sales plan 7
Competitive plan 7
Research and development or growth plan 8
The organization 8
Legal and organizational structures 8
Key personnel 8
Related service providers 8
Location 9
The financials 9
Critical risks 9
Income statement 9
Cash flow projection 10
Balance sheet 10
Start- up costs 10
Assumptions 11
Schedule 11
Conclusion 11
References 13
The appendixes 15

Executive Summary
Starting a business is a challenging undertaking that requires detailed planning and intensive research. The modern dynamic market and economic changes demand for the adoption of a well through of business plan that incorporates the entire business requirements (Pinson, 2004). The Paradise Beauty Centre will be a small enterprise that will focuses on the production and distribution of beauty products in United States of America. The business plan will help the business managers and other employees in understanding the long-term and immediate goals and objective of the business.
The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business intends to be one of the most productive enterprises in United States of America. The Paradise Beauty Centre business plan will include the company description, the target market, the business organization, and the financial requirement.

The Company
Company Description
The Paradise Beauty Centre will capitalize in the production and distribution of beauty products in the New York City. The company will also open various outlets that will offer beauty service to its targeted customers. The company’s products will consist of soaps, skincare products, body products, and body lotions. The business will also be dedicated at offering high quality products to its customers at reliable and affordable prices.
The business will also work towards maintaining creative, fair, and friendly environment (Millikan, 2001). The business will also utilize various communication channels in the distribution of its products. To succeed in the modern market, the business will use modern advertisement and promotion channels to reach its customers. The company intends to establish numerous outlets in many sections of the city. The recruitment of qualified and competence professional will be the main pillar that will support the...

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