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Business Presentations Essay

1459 words - 6 pages

When conducting business presentations, knowing your purpose and knowing your audience are crucial parts of the preparation process, which will allow you to organize your content to build audience rapport during your presentation. Along with those steps, visual aids and multimedia presentations can help your audience to better comprehend and retain the information being presented. And by choosing an effective delivery method, you can better communicate your information and communicate with the audience, which will result in a more credible presentation.

Preparing Effective Oral Presentations
Preparation is critical when giving an effective presentation. You should be an expert on your topic and make sure that it caters to your audience in a way for them to understand what you are trying to convey. To help with this, you should make an outline of the information to be covered. A general outline includes an introduction, a body, and a conclusion. In the introduction, you should let them know what to expect and what the presentation will be about. In the body, you must present the main points, and you could possibly use visual aids at this time, as they may strengthen a presentation. And in the conclusion, there should be a summary of what was covered, and you should thank your audience and answer any questions that they may have. By following a general outline, you can give a presentation that flows smoothly without interruptions or errors.
Be sure to keep your presentation simple and indicate your key points. It is also a good idea to use body language, as well as interacting with your audience to make sure that the information being presented in understood. Also, you should speak loud enough (as well as clearly) so that everyone will be able to hear you, while making sure to speak slowly when pointing out the main ideas.

Organizing the Content for a Powerful Impact
When a purpose has been established, the next step is to collect the necessary material and construct it productively. In order to help your audience understand what you say, you should utilize the two powerful keys to audience comprehensions and retention, which are good organization and intentional repetition. These strategies work because it has been proven that people retain information best when it is constantly repeated. Consider the three goals to include in your presentation’s introduction:
• Captivate the audience’s attention by using appealing visuals and imagery, or even facts
• Announce who you are and establish your credibility
• Preview the main points that will be addressed
The body of a presentation should contain two to four key points, followed by suitable details and clarification. In the conclusion, you can let your audience know that the presentation is coming to a close by reviewing the information that was presented and focusing on the three goals to effectively wrap up your presentation:
• Summarize your key points to remind the audience what was discussed

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