Nowadays, Asian food plays an essential role in business, because the concept of it is to recreate the tastes of Asia in a casual and relaxed atmosphere and to provide people with tasty and healthy eating at a reasonable price, especially the shop located at Chinatown named ‘Green Noodles’. ‘Green Noodles’ is spreading its tastes of Asia across the country with brand awareness stores in South Australia, Western Australia and Queensland. The campaigns have been focus on positioning our brand as fresh Asian fast food dining and promoting other brand characteristics such as tasty, safe and genuine etc. Some people may think Asian food is tasty and healthy while other people hold the idea of Asian food may contain too much oil which is not good. This report will mainly focus on four parts which are general discuss on why ‘Green Noodles’ is named which relates to the brand management and strategy, the reasons why we start ‘Green Noodles’ as a business in Adelaide, cultural acceptance from local people and how do the business successful.
● Why named ‘Green Noodles’
The first aspect to consider is the definition of brand strategy. The term of brand strategy refers to Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand (Anderson 2002). Learn how to create an effective brand strategy that will help your company shine in a competitive market.
Green Noodles brand position
Brand positioning is the art of creating a brand that can persuade and realistically demonstrate its relevance to a customer's daily life to become his or her regular choice. In fact, Kosgrove (2006) said that the brand is not created by the marketer at all, but rather by the customers. Marketers don't create the positioning; rather, they create the strategic and tactical suggestions to encourage the customer to accept a particular positioning in their minds.
As Asian food and culture is growing and the barriers to entry this market are relatively low so that we are facing with great competitions, not only with the other fast food providers, such as local Chinese and Thai takeaways, but also brands that offer similar meal with us, such as Noodle Box. Hence, we are facing the challenges which come from our competitors regarding on how we can get more people buy us more frequently. So we decided to provide customers with a healthy and green meal, which contains more vitamins and less oil in the noodle then that’s why we call the shop ‘Green Noodles’ in order to build a higher brand salience which will highly contribute to the increase of sales.
●Costly for organization using the new rule on share options
It is predicted by Positive Accounting Theory that on an ex ante basis, mechanisms will be put in place that align the interests of the managers with...