Business Analysis Of Africa Israel Investments

912 words - 4 pages

Business Analysis of Africa Israel Investments
We propose to present a five star hotel and hospitality leisure business in my country Kenya, which is the best tourist attraction country in Africa and one of the best in the world with many visitors trooping in and out of the country through out the year.
After thorough investigations and survey on different aspects of businesses we decided to introduce this line of business which will include a shopping mall, car rental services(pick up from airport and at different points country wide), bureau de change, game arcade(amusement park), a banking mall, therapeutic and health resort centre, and also Safari tour arrangement section, which will arrange tours for our guests to see the tourist attraction centres both here in Nairobi and the neighbouring attraction centres in different parts of the country. This will be beneficial to many tourist and visitors from all part of the world at their comfort with pre-arrangements with all necessary arrangements before or on arrival.
We have it in mind to work out the accomplishment of this project and follow up to make changes to advance the efficiency of the business and with the inclusion of the shopping mall which will serve both the guest of the hotel and the public.
Since our business will serve both local and international clientele. The initial marketing will be creating of awareness by reducing the price of our services to the public in turn to create a growing collection of successful clientele. Also we will promote and carry out seminars at no cost that is addressed to both international and local clientele.
We will embark on quality awareness and this will be achieved by making sure that proper advertisements are done both locally and internationally through the media houses. From these seminars we would make follow-up calls to search for customers. The primary promotional financial plan will be restricted to payment connected with seminars including local newspaper advertising and other expenses connected with seminar programming, and also by creating international standard website that will enhance proper view and understanding of the nature and quality of our business, and the availability of E-Banking. The business will operate a 24-hours business system with adequate security.
The growth trend for hotel and hospitality leisure business is on the increase at a recorded rate of 80%, with the large turn out of visitors who come for seminars, conferences, exhibitions and holiday trips. The local citizens will also find it an interesting place for holding their private functions like wedding, meetings, seminars, honeymoon and lodging and we will be focused on providing all aspects of hospitality at the same time avoiding competing with major players in the industry. Recently the hotel and hospitality industry has grown...

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