This website uses cookies to ensure you have the best experience. Learn more

Business Research Problem/Opportunity Analysis

1692 words - 7 pages

The makeover of Mineral Makeup, Inc started by CEO Andrea Doorman greatly transformed the company in all aspects, the stakeholders, whether they are the customers, employees or shareholders have definitely benefited from the change. In my research, I found the internet was more popular using in sales strategy. Truly, it's not only the fast way for customers but also changing their management policy to match new environment. Mineral Makeup must develop and respond to new technology, new type of business and new people in the form of employee and customer. In today's organizations it’s necessary to adapt constantly to new situations in order to survive and be successful. The business model of Mineral Makeup was found in 1986 and established from door-door selling; therefore, now with the new technologies to make it more fast and convenient, Mineral Makeup plan is to examine more closely the store-within-a-store concept. This idea to put a mall stands and Mineral Makeup Center within a Whole Foods store to promote its becoming line of cosmetics.Setting up stores will be very costly for Mineral Makeup and there will be no difference compared to other competitors that sold their products through that strategy. The company’s strategy is to attract more market shares and open store-within-a-store and by telephone strategy tools. Mineral Makeup still needs ladies to maintenance customers, due to the high profits brought in previous years. "The company's 4 million independent sales reps in 127 countries, including 550,000 Mineral Makeup ladies in the states alone would be jobless." (Mineral Makeup, 2007) What’s more important is that 4 million ladies themselves are the customers of Mineral Makeup’s product. The goal of each organization is to make profit as much as possible. In addition, the ladies receive benefits from the company; earn 50% commission, which is important for each employee. By using internet, "the cost of processing that order is 90 cents, in comparison to 30% over web." (MineralMakeup.com, 2007)How does the Mineral Makeup site compare to Sephora website. Personally, the effectiveness of Mineral Makeup website is quite successful. It's not only fit multifold market but also make a new economy. However, this isn’t to say that the ladies of Mineral Makeup will be replaced, they play important role in the marketing field. Nowadays, more and more women work outside of home. The Mineral Makeup's website gives the customers useful information and convenient service to follow and order products in step by step. Moreover customers can sign up to receive the newest and the latest information about Mineral Makeup's products. It's easy to order from anywhere and everywhere, just need a computer or a telephone. The e-reps are new sales mode, along with internet boomed, e-reps will more efficiency and effectiveness. They can control easily and low cost in sales industry. Every new improvement has its ups and downs; even online...

Find Another Essay On Business Research Problem/Opportunity Analysis

Business Research Analysis

899 words - 4 pages each of the constructs.5.Outline the business research process for addressing or finding a solution to your selected problem/opportunity by using the Management Research Question Hierarchy (Refer to Chapter Three of the e-text, Business Research Methods).Currently the greatest opportunity is to recognize; advertising plans for following the opportunities can be developed. Market research will give specific advertising information that will permit

Business Analysis of Dysfunctional Sports Fan: The assignment was to state the problem and the research method used in the article

971 words - 4 pages of events, merchandise purchases, and other pro-team related behaviors (Wakefield & Wann, 2006). Wakefield and Wann's study presents a measure useful in classifying highly identified fans in terms of their dysfunctional nature and delineates associated problem behaviors and differentiating individual characteristics.ProblemRecent research in sport marketing and management indicates that team identification is related to both attendance and

Electronic Health Record Business Case Research Analysis

1088 words - 4 pages Electronic Health Record Business Case Research Analysis Healthcare is a prevailing topic of today’s conversation. People want and need better access to care. Electronic Health Reports provide access to better care because their implementation and use is considered to be of greatest importance for reducing medical errors and improving the quality of service that patients receive (Song et al. 2011). The traditional paper-based record keeping

Business problem Analysis in Consumer Driven health Plans

747 words - 3 pages receiving to help make them better consumers when it comes to healthcare. As a result, many employers are turning to market research firms to help identify the underlying issue of the lack of education. The results of recent studies show that education is a small part of the problem. The larger problem is the lack of educational resources.The Business Research and Its PurposeThe purpose of the research was to gain insights into the issues facing

Sears: Business Research Problem Analysis- part 2 to survey

1091 words - 4 pages service, or take risks.The salespeople's first problem is financial rewards, not on a commission level, but from a base salary level. What Sears could do is reduce the commission and increase the base. This will alleviate the pressure of the income concern and keep them focused on the task at hand. The second concern is the new online division, which could take their business away. Management has implemented a process that will interlink the sales

VoIP Research Problem Analysis

2026 words - 8 pages Introduction:As networking technology continues to advance, a new application that started in the late 1990s has attracted a lot of people and businesses due to its cost savings in making long distance phone calls. That application is called Voice over IP. It is an umbrella term for a set of technologies that allow voice traffic to be carried over the Internet.This research paper will address the questions of what is Voice over IP, how does it

Analysis of a Business Problem

1379 words - 6 pages Nature of the Problem: The purpose of this paper is to briefly analyze why burrs and rough spots suddenly started to appear on quarter panel parts at an automotive company. Three out of four production lines at an automotive plant facility experienced defects of manufactured panel parts. Also, an analysis of how the panel problem is related to organizational sub-culture, organizational politics and job stress. Although there are several

Hypothesis Identification Article Analysis - Identifies the hypotheses used to validate a business research study

981 words - 4 pages Hypothesis Identification Article AnalysisIn today's zero-defect business environments, companies must select effective, informed decision makers for key decisions. Michael C. Jensen and William H. Meckling (1992) challenge this corporate maxim. They argue that the best decision maker is the person with the best incentives to make successful decisions, even if companies realigning their decision making processes spend more in communication costs

Create a problem/opportunity statement

609 words - 2 pages office, in order to make appointments for when they arrive in Arizona.2. Develop constructs of the problem/opportunity (Refer to Chapter Two of the e-text, Business Research Methods).A construct is an image or abstract idea specifically invented for a given research and/or theory-building purpose. We build constructs by combining the simpler, more concrete concepts, especially when the idea or image we intend to convey is not subject to direct

Hitachi: Correlation and Causal Analysis Research - MGT 480: Business Research Applications: (note: start of paper is similar to others, but body is different)

1095 words - 4 pages and Kanban. Sometimes, when changes occur in the production process after a Kaizen blitz, or restructuring, events occur that must be analyzed using correlation and causal analysis methodologiesCorrelation and Causal Analysis ResearchBefore an analysis can be conducted, an understanding of both correlational research and causal analysis research must be met. A correlational analysis is one that determines that "variables occur together in some

Synopsis of a Current Business Research Paper: Direct-To-Customer Advertising of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion

1167 words - 5 pages Business Research SynopsisIntroductionThis research project paper discusses the Direct-To-Customer Advertising (DTCA) of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion. This synopsis defines the research, states it purpose, explains the problem, identifies the parties involved, and describes the methods used to conduct the research.Definition of the Business Research and Its PurposeThe purpose of this study was to

Similar Essays

Business Research Problem/ Opportunity Analysis

797 words - 3 pages Problem/Opportunity Statement -Stagnant GrowthDecision making processes in the business environment to drive growth, requires a process or establishment of a plan. Managers have to take decisions with far-reaching consequences, opportunities must be grasped, threats avoided. However, managers do not make decisions in a vacuum. As written in the e-text Business Research Methods "Good business research is based on sound reasoning"(Business

Business Research Problem Analysis Descriptive Statistics

757 words - 3 pages ;…………………..6IntroductionAll businesses will conduct research at some point, sometimes it is for a simple problem and other times the issue may determine whether the business will survive. Management will use the information to make decisions to solve the problem or disparity facing the company. Each issue will require a different level of attention. In this paper research was conducted on the wages and

Business Research Problem Essay

661 words - 3 pages Problem/Opportunity Analysis - Slow Company GrowthExecutive processes in the business environment to drive growth, involves the development or establishment of a plan. Managers have to take decisions with in-depth consequences, opportunities must be understood and threats prevented. "Good business research is based on sound reasoning" (Cooper & Schindler, 2006). There is an environment outside the manager's influence of which they must take

Business Research Problem Analysis

1102 words - 4 pages excellent service, or take risks.The salespeople's first problem is financial rewards, not on a commission level, but from a base salary level. What Sears could do is reduce the commission and increase the base. This will alleviate the pressure of the income concern and keep them focused on the task at hand. The second concern is the new online division, which could take their business away. Management has implemented a process that will interlink the