Business Strategy Essay

6167 words - 25 pages

TABLE OF CONTENTS1TABLE OF CONTENTS 2INTRODUCTION 3CONTENTS 31. Define the context of Electrolux business strategy and explain the significance of stakeholder analysis. 31.1. The context of Electrolux business strategy. 61.2. The significance of stakeholder analysis. 82. Conduct an external environment and organizational audit of the company. 82.1. Conduct an external environment 112.2. Organizational audit of the company. 153. Conduct SWOT analysis of the company and apply strategic positioning techniques to the analysis of Electrolux. 153.1. Conduct SWOT analysis of the company 183.2. Strategic positioning techniques applied to the analysis of Electrolux. 204. Possible consideration for strategic analysis of the company and prepare a strategic plan for Electrolux based on above analysis. 204.1. Current external environment in Vietnam (PESTEL model applied). 224.2. Possible consideration for strategic analysis of the company. 27CONCLUSION 28REFERENCES INTRODUCTION92 years ago, Electrolux was founded. The founding father of this company, Axel Wenner-Gren, established the principles by which the company still prospers. He is the one who helped to develop products of the future by understanding the needs of people and not submitting to challenges. His dream to improve quality of life has had fundamental impact on homes around the world. Today's Electrolux, 92 years later, is a global leader in household and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka, and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.This report conducts an analysis and strategic plan for Electrolux by several techniques to keep developing and successfully penetrating in Vietnamese market that this company has already expanded in the early of the 1990s.CONTENTSDefine the context of Electrolux business strategy and explain the significance of stakeholder analysis.The context of Electrolux business strategy.Every organization needs a plan to develop their business, and the requirement for a strategic plan is the establishment of a set of goals and objectives for an organization. Through the progression of aims and purposes, the process of developing can be shown.Vision is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action. By answering the question "What do we want to be?" the vision of the organization could be identified. In this case, the Electrolux People Vision is to have an innovative culture with diverse, outstanding employees who drive change and go beyond in delivering on the Group's strategy and performance objectives.The...

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