Business Tourism Essay

1042 words - 4 pages

According to the ICCA there are two main types of tourism, leisure tourism and business tourism; the IMEX defines tourism as ‘the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality"[1] however there is no commonly used definition for business tourism as there are many different aspects to the terms of the meeting industry. Davidson 2003 and Swarbrooke 2001 state that ‘business tourism is concerned with people travelling for purposes which are related to their work. As such it represents one of the oldest forms of tourism, man having travelled for the purpose of trade since very early times.’ [2]

Trends have a large impact on business tourism, such as the state of the economy. Corporate events are affected by market changes in the industry; they are also highly affected by other forms of communication for example teleconferencing and the use of email. However none of these aspects reduce the need for face-to-face communication.

Things such as the government’s spending review affect the way which business need to be ran in order to make a profit. Shugborough hall is one organization that are required to raise additional income to fund operations. Although it is already successful in the education and visitor attraction market is not in the business tourism.

Taking into consideration the size of the uk we are a relatively small country however our tourism industry consistently ranks within the top ten. According to a current Mintel report it states that ‘At present, the country’s inbound tourism industry is worth over £16 billion, while in terms of travel and tourism demand, the economic contribution will rise from a respectable £185 billion, as it was in 2006, to £330 billion by 2016.’[3] (should that go their?)

There are many different types of business tourism which shugborough should take into consideration, they include conferences, exhibitions, corporate events/hospitality and incentive travel. Each of these has a considerable affect on the business tourism industry and could help improve the ? for shugborough.

Conferencing is one of the largest sectors of business tourism according to the British conference market trends survey 2001 estimated to be worth £7.3 billion. There has been an increasing investment into global conferences industry infrastructure since the 1960’s, which shows how important business tourism in terms of the economy adding to the existing leisure tourism developments and prestige associated with high profile conferences. As it is situated in Milford it is easily accessible from the M6 it makes it an ideal location to hold conferences, this would be possible through the use of The Saloon situated in the mansion house, The Lichfield suite would also be suitable for smaller business events. Shugrbough halls facilities has the ability to hold such things as business meetings...

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