This website uses cookies to ensure you have the best experience. Learn more

Buyer Behaviour Mobile Phone The Latest Technology

1147 words - 5 pages

Mobile phonesthe Latest TechnologyBuyer BehaviourMobile phones the Latest TechnologyAccording to (History of mobile phone, 2008) a mobile phone is a portable electronic device used for mobile communication. Today it is very difficult for people to live without mobile phones. Mobile phones can offer some incredible benefits. However they also present certain challengers.History of mobile phonesMobile phone was introduced by bell Labs engineers at AT & T in 1947. There are several generations in mobile phone history.In 1973 Motorola manager Martin Cooper stunned every one by using the 1st practical mobile phone. It could be used from anywhere. But it was quiet heavy. Mobile phone requires cellular net work for conducting calls. In 1979 NIT from Japan launched the worlds 1st commercial cellular net work.According to (Articlesbase, 2009) by the end of the 1980's mobile phones work very popular in Europe and north America. This was the period for the 1st generation mobile phones. The first, 1st generation mobile phone was the Motorola Dyna TAC 8000X.Then in 1990's the size of the mobile phones became slimmer. At this time mobile phones turned analogue to digital. This was the period for the 2nd generation mobile phones.Finally today 3G mobile phones include cameras, multimedia, mp3, Wi-Fi, etc.Sensory stimulies associated with mobile phones.Sensory stimulies associated with mobile phones are,coloursoundTouch.Colures have ability to evoke strong emotional reactions. Today we can see mobile phones in different colures. Colours system in mobile phones is extremely developed today.Then sound has a strong influence upon consumer's moods and behaviour. Today mobile phones have very attractive sound systems.Touch is also a important stimuli. Smoothness in mobile phones is a very attractive element.New features in mobile phonesToday there are so many new features in mobile phones. Some of them are 3.5G technology, Wi-Fi, GPS, mobile TV, touch screen, Bluetooth, video recording, camera, etc. 3.5G is faster than 3G. This is very useful for data communication. Wi-Fi is about wireless internet. GPS means global positioning system. This helps people to determine locations.Different types of mobile phonesThere are so many types of mobile phones but according to Hirst, M. (2008) they can be divided into 3 groups named music phones, camera phones and smart phones.If somebody likes music on the go they will certainly need a music phone. For this there is none better than the Sony Ericsson walkman series. For sound quality and reliability they really do beat all the rest. The Sony Ericsson W960i is our pick if you opt for the walkman series. Another option might be the Nokia N81.If it's photographs then camera phones are for them. This has a great flash and lens and comes with huge card to store all your photographs on.If somebody leads a hectic life or they want information at fingertips they should consider buying a smart phone. Smart phone will let you...

Find Another Essay On Buyer Behaviour - Mobile Phone The Latest Technology

Evolution of the Mobile Phone Essay

974 words - 4 pages The beginning of the era of mobile technology started forty years ago with the first call from a cell phone. Martin Cooper, vice president of Motorola, walked out of a Manhattan building and made the first cellular network call from a DynaTAC phone. The first call was made to Bell Labs, Motorola’s largest competitor in the mobile marketing business. (Cheng, 2013) Cooper’s phone call started a trend in which technology constantly evolves. From

Marketing in the Mobile Phone Industry

2168 words - 9 pages . They have a good reputation in the cellular industry. This is a very good tool, as most people decide to choose a mobile on the service a member of their family or a friend is using, as Vodafone already has the most number of users, this market lead will grow and grow. They are investing heavily in new technology and offer the latest services for example, WAP, GPRS and along with BT Cellnet, offer both analogue and

Nokia and the mobile phone market

2673 words - 11 pages -developed countries, because on one hand, technology improve more and more, and on the other hand, the expectations of the customers have changed because of the evolution of the technology. At first, when it became possible for everyone to get a mobile phone, the people were so excited to be able to call from everywhere and not only at home. But now, consumers are used of it and with all the technologic progress, expect more about their mobile

How the Mobile Phone Works: Detailed description of the physics behind the functioning of a mobile phone

1808 words - 7 pages update on. Since the invention of the mobile phone, there have been a vast amount of developments and additions made to the mobile phone. The old mobile used to have a battery life of about three hours, but now the new generation phones can run for three days continually.The old generation phones could only make and receive calls but these days phones can send messages, take photos, find the nearest restaurant, receive the latest stock market

Topic three: The mobile phone-friend or foe?

1664 words - 7 pages Commonwealth Essay 22 January 2005Tanya HöpkerGrade 11QTopic three: The mobile phone-friend or foe?"Do not forget to pick up the files from the client," Michael demanded to his assistant over his mobile phone, "and then you can drop them off with my secretary.""That will be all for now, I will call you if I need anything else," he said, ending the call and shifting into third

Analyisis of Buyer Behaviour: Social Trends, Self Concept and Motivation Affecting the Consumption of Organic Products

2638 words - 11 pages narrative of self-identity.(...)Lifestyles are routine practices, the routines incorporated into habits of dress, eating, modes of acting and favoured milieux for encountering others; but the routines followed are reflexively open to change in the light of the mobile nature of self-identity." (Giddens 1991, pp.81)As mentioned in the previous part, many social trends grew out of environmentalism. Many of these trends also led to different lifestyles

The Mobile Workforce: How Modern Mobile Technology Has Changed Business

1395 words - 6 pages For this paper, I will explore the vast field of mobile technologies and how they have changed not only how businesspeople work, but how customers often use mobile technology to interact with businesses. As someone who is personally very passionate about mobile technology and its continuing growth and development, this topic is a natural fit for me to write about. Mobile technology has proven itself as a valuable asset to businesses of all sizes

Educators Must Bring Latest Technology to the Class of Engineers

725 words - 3 pages innovation. Since the students deal with real world products and how to improve on them using latest technology, the scope for patenting along with publishing will increase. It will help refresh academic activity with focus on design and innovation leading to skills for inquiry and new idea generation. The goal is realized by creating a centralized facility equipped with latest technology in engineering colleges where students conduct group

Competition in the European mobile phone industry: Introduction of UMTS in Spain

1016 words - 4 pages Unique characteristics of the phone operator compared to traditional manufacturing sectorsMany of the fundamental characteristics differ between manufacturing and services. These include the following:* Ability to develop and protect proprietary technologies: Imitation is simpler for a phone operator; manufacturing process/system patents are more difficult to obtain and protect.* Incremental nature of innovation versus discrete technology

Advertising Plan for Orange Mobile Phone Network directed at the UK student Market

4349 words - 17 pages working, this could be another way to contact or direct other media.Geodemographics ImprovementNeighbourhood Classification - for example if the neighbourhood is young, trendy and desirable, 3G phone technology media can be directed to them.Psychographics ImprovementLifestyle/hobbies/interests - if a user likes football, direct media could be sent to them about the 177 and 277 football updates service.Behavioural ImprovementMinutes spent on and

Introduction of UMTS in Spain Case Study Competition in the European Mobile Phone Industry

1594 words - 6 pages What are the unique characteristics of the phone operator compared to traditional manufacturing sectors?Development of phone services needs a complex cooperation between different parties; users, subcontractors, operators and providers. Those are all affected by the general financial and technological development. And that applies even more for UMTS than for 2nd generation GSM, regarding that 3G has more complicated technology and handsets and

Similar Essays

Mobile Phone Innovative Technology Advancements Essay

907 words - 4 pages manager Martin Cooper placed a cellular phone call (in front of reporters) to Dr. Joel S. Engel, head of research at AT&T's Bell Labs. This began the era of the handheld cellular mobile phone. The phone later on became a necessity just like any other. MOBILE PHONE ADVANCEMENTS 2 The Smart Phone The latest and popular version of these handheld cellular phones is the Smart Phone. “[They are] powerful connected devices that give users

The Mobile Phone Market Essay

3567 words - 15 pages years have not only made the phone a portable device but has made it more accessible to a wider audience. With all this brilliant technology there has been a parallel increase in rivalry amongst industry players, which has led to patent wars or acquisitions between firms. Industry Players Activities Objectives The mobile phone industry has seen the fastest growth among other industries from the mid-90s it has almost increased tenfold. Due to the

The Mobile Phone Essay

2292 words - 9 pages The Mobile Phone Since the beginning of time, man has been inventing things; demand for technology is sky high and what the public wants, the public gets. Nothing, however, can compare with the sudden boost of the 21st century's best invention yet, the mobile phone. Communication has taken on a new meaning, and currently you cannot take a stroll down a typical street in Europeand not see one. Mobile Phones have taken

The Latest Tv Technology Essay

769 words - 4 pages different sizes also is a problem. Samsung and LG have come out with curved screens. The manufacturers claim that it improves the viewing experience. Curved Technology: The CES 2014 served as a platform for the consumers to learn what the future television would be like. One of the latest technologies being talked about is the curved television. Again Samsung and LG are in the forefront trying to out beat each other with bigger curves and displays