Cadburys Business At Work Essay

7808 words - 31 pages

IntroductionThe person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria'. In 1856 John Cadbury's son Richard joined the company, followed in 1861 Richard and George became the second Cadbury brothers to run the business when their father retired due to failing health.The first Cadbury factory was built in the country; it was built in the green fields of Kings Norton, outside the city of Birmingham, between 1899.This place was named "Bournville", which was named by George Cadbury where he built the factory. This took place because George Cadbury had an image, with a saying,"If the country is a good place to live in, why not work in it?"So he took his workers to live and work in (the country) Bournville. Further on the years Cadbury invited new recipes, so new chocolate were been created, for instance in 1915 Cadbury's Milk Tray, in 1920, Cadbury's Flake, in 1938 Roses were created.In 1969 Cadbury and Schweppes that is a beverage business merged together as a business. This business grew worldwide over centuries, it manufactured, marketed and distributed products in over 200 countries and new chocolates and drinks were been created. While confectionery and soft drinks remained the core of the business, the group also expanded into related food categories such as hot beverages and biscuits and also into health and hygieneThe main activities of Cadbury after it merged with Schweppes are to produces confectionery such as crunchie, twirl, roses, mini egg, whole nut, Cadbury's Milk Tray and beverages such as Dr Pepper and Seven up. Cadbury and Schweppes have 180 brands.Now these days Cadbury and Schweppes the business is functional it is owned by many shareholders (some of whom are members of staff). The company employs around 38,000 people worldwide but in Britain 12,000 employees. The company owns 7,500 vehicles that are used for the business (delivery) in Britain. In Britain there are 17 Cadbury and Schweppes sites.OwnershipCadbury is a public limited company. It has the opportunity to become larger than the other forms of private business organisation. It is allowed to raise capital through the medium of the Stock Exchange, which quotes their share prices, and this creates a fullness of financial possibilities. The initials "PLC" (or plc) appear after the name of the public limited company. Only two people are needed to form a public limited company and...

Find Another Essay On Cadburys business at work

The Most Appropriate Pricing Technique for Cadbury

1747 words - 7 pages , first time and every time. For Cadbury to do this job properly they need an effective logistics system to place the product at the point where it is required by the customer. At Cadburys, distribution is a customer service that should satisfy the actual and perceived needs of the buyer. If it does not work this way then it will soon go out of business. Cadburys have to have experience of: - The goods ordered are not delivered on time. - You’re

Analysis of Cadbury's

3893 words - 16 pages be found in most local corner shops, Cadburys chocolates are price at the same price as their competitor: Example; Cadbury whole nut would cost 35 pence, while a Mars bar and Galaxy bar could also cost 35 pence. PLACE Cadbury sells anywhere where there is a demand for their products, special if there many customers that want to buy their products. Cadbury would sell their products to shops (business) that deals with beverages and

How do firms penetrate an existing market?

1252 words - 5 pages . Suggestion box - Here Cadburys is working close to the customer and the sales forces understand their needs and requirements. Forced relationships -At times one or more products can be joined together to form new product concepts. Competitors - Monitoring the actions of competitors may provide a rich source of new ideas. Screening of ideas -Once Cadburys ideas have been generated. It is important to screen for the

External influences Economy Interest rates Most businesses will need

601 words - 2 pages will spend money and save money at the same time. The Environment The environment can be a big factor in the running of a business because if they do anything to affect the environment they will get loads of environmental protesters trying to close down the factory or trying to ban the product. If Cadburys were to produce too much pollution they would be greatly concentrated on and their reputation would be lost. In their case they

Cadbury Main Influences and Competitors

1158 words - 5 pages Cadbury's external influences Introduction Every business wants to achieve its aims and objectives to make a profit. They do this by organizing what it can influence internally E.G, employees, resources, quality etc...However there are external influences that they cannot control and can affect sales and profit. Today Cadbury has to concentrate on their external influences, so they are prepared for the next step, these are things like

SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis

2857 words - 11 pages Snaps Growth Under 99 calorie range (Dairy milk) Maturity Dairy Milk, Twirl, Flake Decline Fuse The table shows that most of Cadburys products are in the maturity stage. This is beneficial to Cadbury because their sales for each product will have peaked, resulting in high profits. However, at this stage, there are many competitors with similar products and Cadbury must be careful the products don’t become saturated and then, like the

To keep customers loyal to the business Cadbury introduce new products

634 words - 3 pages time consuming and a lot of hard work, and it is a big risk for not just Cadbury but any business launching a brand new product to the customers. The reasons for why Cadbury decide to develop a new product could be for the following reasons: - Changes in the customer’s lifestyles: - This could mean that customers need a product with more ingredients in such as berries or nuts. Also it could be that customers prefer a certain

Analysis of the Cadbury Business

7524 words - 30 pages (workers), this makes them feel valued and part of the organisation. Members of staff work willingly. Cadburys Management by objectives Management by objectives is a process of management that emphasises the role of leadership and communications in the organisation and control of the business. It is a method of managing managers rather than the workforce at large. This is how Cadbury is managed. There are three basic elements in Management

A detailed text of cadbury Chcolate Factory,Cocolate origin,making and marketing process

9991 words - 40 pages and part of the organisation. Members of staff work willingly. Austen enveloped ridha's realism .Cadburys Management by objectivescoga gar segagaw orga gak inga foga ga.cobf bfr sebfbfw orbf bfk inbf fobf bf:Management by objectives is a process of management that emphasises the role of leadership and communications in the organisation and control of the business. It is a method of managing managers rather than the workforce at large. This is how

Business Corruption

2591 words - 10 pages the type of behavior that the company expects at all times. In some situations, a company will fall under the guidelines of a specific governing body. (Haraway, 2005) Issue resolution is an important component in every successful business. This will allow members on a team to communicate, track, and bring all issues to closure. Successful use of the process ensures that employee concerns are addressed, increasing trust and open, honest

The Conventions of the Soap Opera Genre with Reference to at Least Two Programmes

3986 words - 16 pages soaps, and a number of websites. There is a whole media industry based around the soap genre. This increases the viewing figures and causes the audience to have interest in watching the soaps. Cadburys has become directly associated with “Coronation Street” and they show their adverts at the beginning of each soap. The adverts often show a woman relaxing whilst eating a bar of Cadburys chocolate. This associates the

Similar Essays

Business At Work Essay

8705 words - 35 pages waste produced saving the company money. Also using this type of culture within the business enables each employee to know exactly what they need to do and what dates they need to be done by. This would help the productivity of the company, as the employees would be able to work at a faster rate if they know exactly what they need to do.Using role culture has made the business a success as this way each and every employee knows exactly what they are

Business At Work Essay

5405 words - 22 pages services.Developing staff skillsThis is so that staff can develop more skills and it is a sign that a business is doing well enough to afford more training for their staff.Producing high-quality products or offering high quality serviceThis means when a business produces a good or a service to the customer's requirements.Safeway's have four main objectives which they ain to achieve and they are:Product and priceBest at freshBest at availabilityBest

Unit 1, Business At Work Essay

3960 words - 16 pages Unit one - Business at workOwnership-benefits and drawbacksScream.co.uk became a limited company in November 1999 incorporated to a private limited company (LTD). Jon Baxter (managing director and company secretary) is the founder of Scream.co.uk formally known as Scream Technology that started in August 1996 a smaller business that developed a single unit called Web Creative.This company now has two directors, Jon Baxter (Managing Director and

Business Studies Coursework, Unit 1, Task 1 The Business At Work. Project On Boots Plc

2042 words - 8 pages UNIT 1THE BUSINESS AT WORKTHEBOOTSCOMPANY1. BUSINESS CLASSIFICATION1. IntroductionThe Boots Company is a business found in the Private Sector of which it is a company. Businesses in the Private Sector are not owned by the Government, but by a private owner. Within the private sector, there are two main types of company, which are similar, but in many ways obviously different. Boots is a Public Limited Company (PLC), and not a Private Limited