Cambrige Style Watch Brand Essay

1705 words - 7 pages

Course: intro to marketing
Instructor: Ms. Latifa Attieh

Cambridge style
Project marketing module


Prepared by: Ali wehbe
Rayan nsouli

Spring semester, 2014 
CONTENTS

executive summary 3
I. SITUATION ANALYSIS: 4
company background : 4
vision: 4
mission: 4
future strategy: 4
target markerting: 5
market competation: 6
II. SWOT ANALYSIS: 7
Strength: 7
Weakness: 7
Opportunities: 7
Threats: 7
III. OUR OBJECTIVE AND GOALS 8
IV. MARKERTING IMPELEMTATION: 9
Marketing strategy: 9
1. Product strategy: 9
Sale PROMOTION: 11
Advertising: 11
Online media: 12
Facebook: 12
V. PROGECT COST 13

Executive summary

Cambridge style is ...view middle of the document...

MISSION:

Our mission to provide quality of the highest standards, modern style and prompt responses to our value customer, at perfect price. The company will build its image as a quality watch first and then will begin selling higher profit, luxury watches.

FUTURE STRATEGY:

Introduce a new product, innovate colorful watches, using perfect price to be competitor on the market, and improve the marketing by advertising, and expanded distribution in order to increase our revenue

TARGET MARKERTING:

Current market:
The current target market for Cambridge wealth consumer that are looking for high quality and exclusivity. The product is made for people who want to show their wealth. Cambridge is an international brand of Swiss watches.

Market segment:
21to 40 year are our customers living in Lebanon and china who having high salary .they have bought their expensive suits and cloths in their jobs, but they want to complete their look with the sophistication of Cambridge style watches .this target market always need new style of watches to made them satisfy and it’s hard to made each month new design. Also this group is active in internet and is influenced by advertising on Facebook
Secondary market segment:
This group which are above 40 year old which need high quality and they are interest in in classic style watch which I mean the wealth and business people, Tourists.

Study about the target market
Age Gender
Male
Female Percent of buys the watch
Male female Style of watch

Male female
21-25 15% 30% sport colorful
25-30 19% 25% Colorful or sport
30-40 30% 25%
40< 36% 20% sport

MARKET COMPETATION:

Nowadays, they are many people which working in buying watches, but our property of this watch nobody can compete us in this style. Our style and high quality made us in the cycle of the strong competitors which like Rolex, Omega, and Swatch.

Our targeted consumer variety and new experience .Our marketing challenge is thus to stand out from our competitors, not only a watches but also selling female purse. Maintaining our edge will depend partly on marketing ourselves as an adult.

Every business has direct and indirect competitors which effect on his revenue and selling

Direct competitors:
direct competitors effect our business in different ways ,they imitate our quality in low price and they target our field of customer ,and he distribute it in the market ,the need of customer high quality and low price so our revenue will decrease and our customer will also decrease because they get the same quality but in low price.

Indirect competitors:
Rolex Omega and swatch, Casio, these brands are indirect competitors which aren’t selling the same brand but they offer different alternatives which to satisfy the need of consumer.

II. SWOT ANALYSIS:

Strength:
 Nobody can buy the Cambridge style unless he buys it from us.
 Innovative production methods provides the potential for new designs
 High...

Find Another Essay On Cambrige Style Watch Brand

You are what you wear Essay

1849 words - 8 pages both. As a Chinese, I can see Asia becomes the biggest market of Western luxury brands. On the other hand, most of the people in Europe are keen on vintage or retro style and American are more into street style. With the “Subculture” lecture by Adriana Eysler, I learnt about what is subculture. I start to think, “Does it affect to fashion movement as well?” Also, what does luxury brand means to the brand- lovers? Therefor, my essay is aimed to

Ad Comparison Essay

1191 words - 5 pages the model number are all capitalized. The font style indicates an athletic spirit, especially the color of the model, which is red. The color represents power, strength and danger. In addition, the phrase “200 METERS” is found in the watch itself. It proves that the watch is sporty because a 200 meter limit is suitable for swimming. At the bottom more writing is demonstrated. The first line is the slogan which is bold, unlike the rest of the

Analysis of a Billboard

882 words - 4 pages well as the timing to get a perfect capture with a faultless lighting effect. It was probably taken at sunset or at the crack of dawn. His body faces the left, though he is looking directly into the camera with a serious look. His left arm is up to his jawbone to show us the second element in this photo which is the watch, “Breitling” watch. At the top right of the advertisementwith capital white letters the name of the brand is printed

marketing individual report

2771 words - 12 pages Roy Morgan value segments discover Visible Achievement, Something Better and Young Optimism. Piaget Altiplano has a traditional value which since 2012 and over 20 years ago, this brand remains in the thinnest watch in the world with the great quality and high value. (Rix 2007, 122). Furthermore, competitive, ambitious and concern with image and style become more important rather than fashion. The consumers tend to have long-term thinkers while

test

973 words - 4 pages Leadership’s power: research of the role of managerial style “Who was the biggest automobile manufacturer in the world?” “General Motors.” “Who is the current champion?” “Toyota.” “Who will be the future star?” “Uh…” By the purchase of Ducati in 2012, the brand portfolio of Volkswagen Group became 11 units including Audi AG, Bugatti, Ducati, Lamborghini, Seat, Volkswagen passenger cars, Skoda, Bentley Motors, Volkswagen commercial vehicles

Crafting the brand positioning

5991 words - 24 pages , hot donuts). Where is Krispy Kreme vulnerable? Change in diet preferences (low carb). Replication of their corporate image and brand positioning by their competitors. What should it watch out for? Change in diet preferences. Change in consumer tastes and emotional appeals that donuts have (reward or indulgent). What recommendations would you make to senior marketing executives going forward? Watch for

swatch

1517 words - 6 pages Corporation for Microelectronics and Watchmaking Industries (SMN). This merger was extremely advantages to both companies as it brought together new technology with brand recognition. The new company broke into the watch market by using a number of creative strategies. The new CEO, Ernst Thomke, restructured the managerial section of the company by bringing in new, creative executives who were hired for their creativity and energy rather than their

Fashion Branding

2231 words - 9 pages ; McCracken and Roth, 1989). Compliance towards a brand today showcases the social strata of the individual or the social group they belong to. "If I'm wearing a white T-shirt and sneakers, that label [Armani] will fill in the rest of the information about me. I want to give out the right impression", says a customer in a London shop selecting her tenth pair of Armani jeans (Financial Times, 1995). This statement by an individual showcases the importance

Symbolism: Branding and Advertising

2538 words - 10 pages capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer.Buyer Behaviour:Every one is a consumer, we buy and use goods and services everyday whether to eat, to play, to watch or to wear. The act of consumption is therefore an integrated part of our daily lives, it is such that we are often unaware of its importance in shaping our daily existences. Buyer behaviour is the study on

Advertisement

708 words - 3 pages ? Reverse gravity? Split atoms?” Then the woman laughs politely and floats up with ease to the board’s level. The board rings and flips then shows words “WATCH THIS.” The woman said: “How’s that atom splitting thing going?” Somehow the video cut to ken splitting into pieces and said “A smarter way to shop around. Now that's Progressive. Call or click today.” I tried to watch this advertisement many times, but still don’t understand what does it

The Swatch Group on the Internet time

4116 words - 16 pages become a tool for brand enhancement and brand awareness for The Swatch Group? III. ANALYSIS The Swatch Group Competitive Environment · Timex held 30.6% of the U.S. watch market in 1998, compared to Swatch?s 1.6%. Other Swatch Group brands held less than 1% - Hamilton (0.7%), Tissot (0.7%), Omega (0.5%), and Rado (0.2%).· The core competencies of Swatch lie in its first-rate manufacturing of watches. Swatch is also strong in

Similar Essays

The Birth Of Swatch Hbr Case Study Marketing Case Analysis

1240 words - 5 pages marketplace requirements. Situation analysis Emergence of a Swiss made mass- market brand Swatch brand emerged in reaction to the absolute absence of Swiss watch makers in the low end market. In the 1980s, Swiss was only dominating the high end market with a market share of 97% that included watches priced above 350$ and a total of 8 million units sold. In the medium range, watches between 100$ and 350$, the m/s of Swiss manufacturers was

Marketing Plan For Bilabong Essay

3742 words - 15 pages Situation AnalysisMarket:The watch market is a highly established industry. Watches are positioned by style in the various niche markets: causal, sporty, formal, semi-formal and jewelry (Faleiro). The importance of watches as style and fashion has led to the brand of watches being an important attribute of the watch (Faleiro). Many watch companies capitalize on most of all the different niche markets. For example, the Swatch Group which is a

The Imax In 1990 2007 Case Study

2980 words - 12 pages large amount of money to encourage R&D, it would form a culture that emphasises the value of high technologies and innovations. This cultural style may form an action pattern and a thought mode fitting with the strong attachment of innovation among employees.By the side of customers, they felt that IMAX was the representation of high quality films, high technologies contents and high professional innovations. IMAX had fulfilled its brand

Patek Philippe Sunglasses Brand Extension Essay

4745 words - 19 pages family. Moreover, as the "Generations" campaign points out the values of heritage and emotion are of a paramount importance for the company.Apparently, The Sunglasses, by Patek Philippe are meant to be the company's big challenge! With men's cufflinks and women's earrings being the only brand extensions so far, it is definitely considered to be a connoisseur in watch and jewelry manufacturing for the most affluent consumers. By boldly stepping