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May I Help You? Essay

1214 words - 5 pages

May I Help You?"Hi, how may I help you?" A question that almost everybody hears everyday, yet what does it mean; what is the importance of it. Well, some customers might take it simple as a question that an employee is supposed to ask while others might see it as a question from someone who is sincere in finding out what they want or need. On the other hand, the employer sees it as a way to stay in business and a way to increase customer retention. For example, American Airlines, one of many airlines who are competing against each other to stay in Business, but to stay in business, they must have customers; to have customers, they need to be able to provide them with something that will keep them coming back. American Airlines does just that; they provide a number of programs and services to their customers, hoping to satisfy them enough to keeping them coming back for more. Some of the programs and services they provide include: the AAdvantage program, the Net SAAver program, the Business and Consumer program, special services for children, and they also give more time to reschedule flights."The AAdvantage program is American's travel awards program. It was the original travel awards program, established more than 20 years ago, and today is the world's largest program" (AAdvantage Program Overview). Members of this program can earn miles in various ways; they earn miles by purchasing eligible airline tickets, by staying at certain hotels, by renting vehicles at participating car rental agencies, and through some financial and retail partners. With these miles, providing that you have enough, you can "... travel within and between many destinations on American Airlines, American Eagle, American Connection and Hawaiian Airlines..." (AAdvantage Program Overview) for free. They can also be used to upgrade to a higher class and can be exchanged for gift certificates. Members also have the benefit of applying for the "American AirlinesAAdvantage card" (AAdvantage Program Overview). This card offers three different plans, the AAdvantage Executive Platinum, the AAdvantage Platinum, and the AAdvantage Gold. Depending on which card you havedetermines what you are entitled to. Entitlements range from Priority check-in to preferred seating to priority standby and wait listing to accessing more than 200 "...exclusive airline lounges..." (One World Revolves Around You).Have you ever wanted to go to a football game, but did not want to drive or have you wanted to take a vacation, but did not want to spend all your savings, well, with the Net SAAver program you can do just that. The Net SAAver program offers a variety of different packages at special prices; they offer special discounts for the active duty military and their families too. According to the AAdvantage Program Overview, one package they offer is the "Weekend College Football Fares"; with this package, you can fly round trip "...For As Little As $89..." leaving on Friday and returning on Sunday....

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