This website uses cookies to ensure you have the best experience. Learn more

Can We Trust Online Hotel Reviews?

860 words - 4 pages

Should you trust online hotel reviews?

Imagine you’ve just decided to take a trip somewhere abroad (maybe to Punta Cana in the Dominican Republic?), and one of the first things you do is go online to check which hotels have gotten good reviews.

There are countless of websites that serve this purpose and offer information and reviews for any hotel, anywhere in the world. But can you really trust that these reviews are correct? Should you trust them?

Perhaps you go to TripAdvisor, which is the world’s largest travel website where anyone with a profile (which is free to set up) can write a review of hotels, restaurants, tours, and so on.

According to TripAdvisor, they only give “…trusted advice from real travelers…”*, and in 2013 alone the website received more than 150 million reviews! That’s 410,958.90 reviews a day or 17,123.9 reviews an hour or 285.38 reviews every single minute…if my math isn’t off.

TripAdvisor has 1,939 employees**, however it’s hard to tell exactly how many of these are actually employed to read through all of these reviews and check that they’re honest and have been written by people who’ve actually been to the place being reviewed.

Online reviews, which can be found on e.g. TripAdvisor, are incredibly powerful and one negative review can potentially destroy the reputation of a business and subsequently drive the business…well, out of business. All it takes is one (or a few) bad review to do the irreparable damage and after that it may not matter that the same establishment has hundreds of glowing reviews. It’s always that one bad seed that ruins the crop!

In reality anyone can provide a review – anyone from honest travelers to dishonest employees of the hotel/restaurant/tour in question who feels mistreated and is purely looking for some kind of revenge. Taking this into consideration, the world of online reviews can become quite the minefield for businesses as well as consumers to navigate.

It’s probably also for the best to keep in mind that reviews are always subjective; i.e. one person can have a ball at a fabulous, luxurious hotel such as Tortuga Bay Hotel in Punta Cana while someone else can’t seem to stop complaining.

If you take a peek at how the hotels in Punta Cana rank on TripAdvisor, I find it odd that a hotel like Sanctuary Cap Cana is #17 – further down the list that...

Find Another Essay On Can We Trust Online Hotel Reviews?

Can we Trust? comparing minority report the movie to the book. theme of trust

1593 words - 6 pages Can We Trust?In some point of life, everybody has been faced with the question whether to trust or not to trust. What is trust? Trust is defined by Webster as a firm reliance on integrity, ability, or character in someone or something. Throughout the book, by Philip Dick, and the movie, "Minority Report", trust is a key element that plays a major role. In comparing the book to the movie, trust in technology, trust in people, and trust in fate

An essay response to Minority Report by Philip K Dick: Can we trust?

1591 words - 6 pages . The pre-crime system prevails by flaws, deceit, and injustice. How accurate and how dependable would the system be?Trust in people is another element. In the movie for example, we can see that Anderton trusted his mentor. Every human being have friends and family members whom we rely on. Whenever we get depress we always run to somehow for comfort, in our mind thinking that they are someone who we can really trust, it's just natural. In the movie

To what extent can we trust the figure of victims of Nanjing Massacre in "The Rape of Nanking"?

1713 words - 7 pages E: Works Plan of the investigationThe investigation assesses to what extent can we trust the figure of victims of Nanking massacre in "The Rape of Nanking -the forgotten holocaust of World War"? Which written by Chinese-American

Impact of Guest Opinions on the Hotel Industry

1229 words - 5 pages media has now reached an unprecedented level within the hotel industry.” and therefore hoteliers must recognise the importance of these on their sales and reputation. This essay will be focusing on the hotels’ point of view to explain the significance of online reviews on hotel industry and how hotels can use them to their advantage. How customers select hotels To understand how the reviews affect hotels and their booking figures, we must first

How Social Media and Customer Review Sites Impact Businesses

3645 words - 15 pages receive high volume positive feedback as word of mouth advertising is the best advertising for the hospitality. Exhibit 6 data illustrate Hotel ABC Positive to Negative reviews with CompSet that is below then group average review volume. Exhibit 7 data illustrate 92% customer book the hotel room from recommendation and 70% on review posted online; adapted (Nelson Global Trust in Advertising Survey, Q3 2011). Reason for failure - Response and

Online Shopping Reviewers Are Not All That They Seem

1181 words - 5 pages . Seventy percent of people trust online reviews (Fake Online Reviews). Online superstores like are popular because of their convenience. Amazon can post items themselves or independent stores can use their website to sell items. Since Amazon sells millions of items online each year, users have to be careful when trusting product reviews. With these faulty reviews, consumers face lack of trust in online stores. There are five ways to spot a

Customer Loyalty and Customer Satisfaction in a Hotel

2102 words - 9 pages of the existing customers, based on the development of our hotel, the management involves the hotel loyalty customer’s produce, development and decline of the whole life cycle of the whole process. The necessity of strengthening the whole management knowledge and gives corresponding countermeasures will be beneficial to improve customer loyalty in hotel management, hotel competitiveness, promote the development of hotel enterprises. So we can

Good Hotel Business Analysis

3441 words - 14 pages Conley, JdV’s founder and CEO in 2007 related JdV is branding strategy to Travel Weekly magazine: “We went through a whole branding process, and what we heard from our customers was that they loved the fact that we create original hotels. We come up with a personality for the hotel by thinking of magazines. Each hotel is its own unique products” (Thompson, Peteraf, Gamble, & Strickland III, 2012). JdV’s has carved out a niche differentiator

Hospitality Management Project - East Carolina University - SWOT Analysis and Hotel Overview

533 words - 3 pages events have worked well for the service of the hotel? · How do you oversee the training of hotel staff? 3. Evaluation of lodging property’s online reputation/guest reviews (completed online before or after site visit) · How can social media be used as an asset in the hotel industry? · If bad reviews are written about this hotel, do you try to reply to the customers directly? IV. Three dimensions of servicescape 1. Ambient conditions

beverly hilton maketing analyse

878 words - 4 pages reviews on websites like TripAdvisor or should they leave them alone? We take a look at how the Beverly Hilton uses reviews to its advantage. In today's always-connected digital world consumers have become increasingly enamored with the idea of always-on customer service. Savy companies, such as the Beverly Hilton Hotel, are not only giving their customers outstanding service, but are also responding to the comments and complaints their customers

Consumer Generated Media and Hotel Item/Services Questions

1068 words - 5 pages • Hospitality companies can gain feedback about their operations through blogs, discussion boards, hotel review sites, social networks, etc. These are an example of what type of media? This type of media is called Consumer Generated Media (CGM). Today’s customers are looking online for feedback on hospitality establishments. “Approximately 300 million public comments are made online worldwide every day” (32). Customers read previous guest

Similar Essays

The Impact Of Online Reviews On Hotel Bookings

1401 words - 6 pages industry. Pan et al. (2007) specified that online user-generated reviews are major source of information to travellers. Therefore it can be argued that electronic word of mouth can significantly influence international tourist to book one of the 5star luxurious hotels in cape Town. Its influence - particularly in the hotel world - has become enormous. TripAdvisor ranks hotels in destinations according to how favourably they are reviewed, and if a

Can We Trust The Internet? Essay

1511 words - 7 pages internet can still be trusted with our personal information, if we stand for our rights. Works Cited http

Contemplating Descartes' Meditation I Can We Trust Our Senses?

748 words - 3 pages is his argument that we shouldn't trust our senses.Descartes first argument involves whether he can trust his senses. He says that all we have learned has come to us through our senses. He states that even in dreams he is fooled by his senses into thinking he is awake. He goes on to say, "The things I see in sleep are like painted images which must have been patterned after real things..." I agree with this statement, there are not things in my

When Can We Trust Our Senses To Give Us Truth?

1249 words - 5 pages be real, and people don’t question their existence, but they’re just optical illusions caused by the refraction of light through water droplets in the air, and don’t exist in a specific location in the sky at all, instead, it depends on the viewers location combined with the position of the sun in the sky. We can trust our eyes to show us a rainbow, if ones around for us to view, but the rainbow isn’t a real image, its simply light bent in