Canadian Wireless Telecommunications Association Essay

1191 words - 5 pages

Apple
The iPhone is Apple’s most prominent and iconic product of the company. Apple is one of the leading innovator in mobile technology today, alongside with Samsung. The iPhone comes installed with Apple’s operating system called iOS. The iOS interface is based on the concept of using multi-touch gesture on sliders, switches and buttons by either swiping or tapping to engage with different software or apps. The iOS’s interface is elegant and intuitive, yet simple with the use of bright and bold colors making it attractive for consumers. Alongside with the interface of iOS, the iPhone’s physical appeal with the metallic material and glass design making it look high-class is far superior to ...view middle of the document...

This may be a result due to Android becoming increasingly population and dominant in many regions. Android has grown exponentially from merely 4 percent of the market in 2009 to 66 percent of the market in 2012, according to Gartner. Samsung is Apple’s main competitor, but also Apple’s sole supplier of application processor that is required for the iPhone to function which gives Samsung the ability to charge a higher premium for their application processor. A key opportunity Apple can acquire is obtaining patents and merging into different markets to create their own application processor, as their contract with Samsung expires in 2014.

Blackberry
Blackberry mobile device was developed by Research In Motion Limited (RIM), a Canadian telecommunication and wireless device company. Blackberry releases their mobile phones with a highly secure encrypted network that allows their users to send emails and data between devices freely. Mobile devices include protection against outbound ports for all communications made, which helps prevent any sort of data or unauthorized devices to retrieve corporate properties. Blackberry has a narrow customer segment that is targeted towards governments, corporations and business professionals. In 2012, Blackberry has shipped approximately 49 million mobile devices, compared to the 52.3 million in 2011, which indicates a decline. Whilst Blackberry was one of the pioneers of the smartphone, the company has lost its dominant position in the market since 2009. Blackberry is ranked sixth in mobile device market with a 17% volume share of the Canadian smartphone market and is behind its respective competitors Apple and Samsung (Euromonitor, 2013). Blackberry struggles to find its placement in wealthier countries, but has shown sign of growth in developing countries like Africa. Blackberry has 23 percent of the mobile market shares in Africa, an increase from 18 percent in 2012 (York, 2013). Blackberry is the second most popular mobile device brand in South Africa, only behind Nokia. The key to Blackberry’s success in Africa is the pricing on their product and the services it offers including free BBM messaging service which makes it relatively popular.
Apple and Samsung are the main suppliers of smartphones, which makes it very difficult for Blackberry to expand or gain addition market shares, as smartphones are saturated in developed countries like Canada and United States. With Android and Apple being the two largest growing smartphone platform, Blackberry has the opportunity to make security its focal point instead of smartphone for its...

Find Another Essay On Canadian Wireless Telecommunications Association

Technological Supremacy of Canada Essay

999 words - 4 pages technological related lives. Java inspired many software engineering and programming programs in institutions all around Canada. As a result, this uplifted the Canadian economy through high employment in the field of computer science. Java - programming language - was a revolution in telecommunications through its major role in development of various mobile applications and network availability on embedded devices. Java was an essential invention and its

Telecommunications Industry Environment Analysis

2477 words - 10 pages companies exchange information and technologies and infuse them into their business models. The convergence trend is very prominent in telecom industry where network providers work in close association with other software companies which develop important applications like operating systems, games, photography software and many more thus adding the novelty factor to the business. Factors Affecting the Future of Wireless Telecommunications

Telus Strategic Initiative Paper

935 words - 4 pages ratio in 2008, excluding payment for spectrum licenses, reflects intensity levels of 25% for wire-line and 12% for wireless, consistent with intensity levels of 25% and 13%, respectively, in 2007. Payment for AWS spectrum licenses in 2008 temporarily increased Telus' overall capital intensity ratio to 28% and the wireless capital intensity ratio to 31%. As a result, on December 2008, Telus has confirmed a renewal with Canadian bank syndicate for

Case Study: Ubiquitous Learning in Edith Cowan University

2095 words - 8 pages (i.e. a wireless mesh). This cooperative wireless array concept was first proposed in 1995 under a Canadian patent called Massive Array Cellular System (MACS). The inventor, Victor Pierobon, designed it solely as a disruptive technology to replace all chargeable communication services, such as landline telephones, cellular phones, and cable TV with an entirely free service, a user based, user solely owned communication infrastructure. To enable

Communications Technology: Global Information Infrastructure

4775 words - 20 pages majority of people living in developing countries still lack access to basic telecommunications. Yet there is cause for optimism. New technologies offer the possibility of technological leapfrogging, e.g., to reach end users through wireless local loops or small satellite terminals rather than stringing wire and cable. Digital transmission and switching are increasing reliability and lowering cost, as well as making it possible for subscribers in

The American Influence in Canadian Popular Culture

2559 words - 10 pages Canadian culture is the TV broadcasting. There are several Canadian TV channels (Canadian Broadcasting Corporation owns the public national TV channels) but they buy the foreign products mainly because it is cheaper than to make original content. The Canadian Government tried to regulate the amount of foreign produced programs in television (and in music in radio stations as well). The Canadian Radio-television and Telecommunications Commission

Two Greek companies

1898 words - 8 pages telephone communication was once the primary service of the industry, wireless communication services and cable and satellite program distribution make up an increasing share of the industry. (www.bls.gov )During the late 1990s, the telecommunications industry, experienced very rapid growth and massive investment in transmission capacity. Eventually this caused supply to significantly exceed demand, resulting in much lower prices for

Communications Technology: Global Information Infrastructure

4395 words - 18 pages telecommunications. Yet there is cause for optimism. New technologies offer the possibility of technological leapfrogging, e.g., to reach end users through wireless local loops or small satellite terminals rather than stringing wire and cable. Digital transmission and switching are increasing reliability and lowering cost, as well as making it possible for subscribers in developing countries to use electronic mail and voice messaging, and to

Bell en Route for Wireless

1873 words - 7 pages addition to the ExpressVu customers, BCE has loyal subscribing customers in many other different products, such as local telephone lines, DSL Internet, long distance, and cellular phone service. The total number of customer connections is over 25 million (Canadian Business Resource, 2005), in terms of subscribers, this number is over 13 million. There are also huge potentials to cross promote other products along with wireless satellite Internet

International Marketing - a HK Hi-Tech wireless product in France

2511 words - 10 pages INTRODUCTIONThe aim of this essay is to identify the key factors necessary for marketing success & suggest an approach for Strawberry's wireless communications solution launching in France.Indeed, mobile email access has been a longstanding challenge for most organizations and people who are always on the go. In order to allow remote access to business and personal email, mobile professionals and IT departments have been forced to live with

Mass Media in Canada and China

3682 words - 15 pages Radio-television and Telecommunications Commission (CRTC) in 1968, to regulat all Canadian broadcasting and telecommunications activities (including cable licences, satellite services and TV/radio stations), entrusting it with the responsibility of maintaining Canadian identity on the air waves - mainly through the use of content quotas. Taras expounds on some of the techniques used by the CRTC to maintain Canadian content (and thus, identity

Similar Essays

Wireless Network Security Essay

3559 words - 14 pages covered by a wide area network (WAN [- explained next]).?[2] A Wide Area Network (WAN) is ?a geographically dispersed telecommunications network.?[2] Wireless networks come in many configurations and use many technologies. Figure 1 depicts an example of the wireless technologies and standards used for each of the networks types defined above. The figure indicates two major categories of wireless technologies: fixed and mobile. The figure also

Describe The Utility Of Wireless Services To Its Consumers, And Discuss The Substitute And Complementary Services And Their Impact On The Pricing Decision

2339 words - 9 pages Table of ContentsExecutive Summary2Product Pricing3Cost4Market Structure5Economy Forecast9GDP10Employment11Capital Investment13Consumer Price Index (CPI)14Conclusion15Wireless ServicesExecutive SummaryAccording to Canadian government the Telecommunications Industry is differentiated into five constituent industries: Wired, Wireless, Reseller, Satellite, and Other. Furthermore, the wireless telecommunications industry comprises are engaged in

The World Of Telecommunications Essay

4691 words - 19 pages . In spite of accelerated investment in many developing regions during the past decade, the vast majority of people living in developing countries still lack access to basic telecommunications. Yet there is cause for optimism. New technologies offer the possibility of technological leapfrogging, e.g., to reach end users through wireless local loops or small satellite terminals rather than stringing wire and cable. Digital transmission and

Communications Technology: Global Information Infrastructure Essay

4627 words - 19 pages telecommunications. Yet there is cause for optimism. New technologies offer the possibility of technological leapfrogging, e.g., to reach end users through wireless local loops or small satellite terminals rather than stringing wire and cable. Digital transmission and switching are increasing reliability and lowering cost, as well as making it possible for subscribers in developing countries to use electronic mail and voice messaging, and to