This website uses cookies to ensure you have the best experience. Learn more

Carbon Footprint Of Coca Cola Company Essay

1378 words - 6 pages

Coca-Cola: Steps Toward a Greener Future

Abstract:
Global climate change is a critical, environmental issue plaguing our planet. Greenhouse gas emissions from fossil fuels have skyrocketed since the beginnings of the Industrial Revolution thus contributing increases in average global temperature. Thus, numerous organizations and individuals have taken action to reduce their carbon footprints in order to lessen their impact on the environment. Coca–Cola, the ever-popular, soft-drink corporation is one of these organizations that is taking action to curtail its carbon dioxide emissions in order to create a greener reputation. One of the ways in which it is attempting to accomplish this goal is through the acquisition of healthful, eco-friendly brands such as Odwalla. The purpose of this analysis was to investigate how Coca-Cola has become a greener company since acquiring more earth-friendly brands and revising their ways of functioning as a company on a whole. The data presented for this analysis was primarily compiled from the corporate responsibility reports published by the Coca-Cola company. The graphs and quantitative values that they presented were analyzed to understand the progression that Coca-Cola has made in becoming a greener corporation.

Introduction:
The Coca-Cola company has long been known as one of the leading international soft-drink corporations. Due to the rising frenzy concerning global climate change and the need to be ‘green’, Coca-Cola began monitoring and evaluating the company’s production and distribution methods in order to determine whether it was an ecologically responsible company. In an effort to present itself in a greener light, Coca-cola has acquired more natural brands, with Odwalla as the leading component of this transition. The company's website contains an overview of its ecological impact on the Earth as well as environmental sustainability reports which clearly present data regarding their reductions in the companies' overall water and energy use, recycling rate, solid waste production, and the packaging types used on their products since 2002 in hopes of bolstering an eco-friendly reputation. Moreover, in attempts to keep up with its rival, PepsiCo, in the acquisition of different brands, Coca-Cola acquired the juice brand Odwalla in 2001 since PepsiCo had already began acquiring a variety of healthful brands that claimed to be earth-friendly and a healthy choice for the consumer. Odwalla is an all-natural juice brand, which sells popular juice drinks, smoothies, and nourishment bars, which are produced, from all-natural and the best quality ingredients without any artificial additives or preservatives. Moreover, Odwalla boasts that all of its processes are eco-friendly. Thus Coca-Cola may inevitably benefit a great deal from the acquisition of such an earth-friendly brand because it may help to reduce the company’s ecological footprint. So, the question that we present and analyze...

Find Another Essay On Carbon Footprint of Coca-Cola Company

The Coca Cola Company Essay

2601 words - 10 pages Coca-Cola Stephanie Grace BUS 336 Rebecca Johnston-Gilbert May 18, 2013   INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to

Analysis of the Coca Cola Company

4632 words - 19 pages Analysis of the Coca Cola Company History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton

Financial Analysis of The Coca-Cola Company

2302 words - 9 pages Company overview: Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still

The Coca-Cola Company - Overview

1030 words - 4 pages number one; may have been a good choice since my husband claims we should own stock with how much I shop there. However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company markets four of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happen to drink a lot of Diet Coke. The company leads the soft drink industry with a 50 percent market share. For the purpose of this assignment

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages U05a1 - Company's Integration of Marketing CommunicationsThe Coca-Cola CompanyTerry D. CopelandCapella UniversityMBA 6012June 23, 2013Promotional MixMarketing is considered one of the most important aspects of a successful business plan, and its importance has increased due to global competition. The Coca-Cola Company is recognized as an innovator of marketing concepts and strategies. As marketing concepts have developed over time, Coca-Cola has

SWOT Analysis: The Coca-Cola Company

1828 words - 8 pages reduced its total waste to landfill by 58 percent and recycled 85 percent of production waste. In addition, most of Coca-Cola’s PET plastics are reused in producing new bottles, which are 16 percent lighter than they were in 2004 and consuming less raw material (Lambert, 2012). Since its founding date, the Coca-Cola Company has also established a strong global footprint in more than 200 countries worldwide, with an emphasis on emerging economies

International Business; The Coca-Cola Company

679 words - 3 pages The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing in India.I can imagine the things that were being said in the Coca-Cola board room: things such as, "Don't they know who we are

The Coca Cola Company This is a well written essay about the history of the coca-cola company i made in my 10th grade year in high school

2474 words - 10 pages drink" (Hays 39). Hand-painted signs reading “Coca-Cola” appeared on store awnings, with the suggestion “Drink” added to inform one that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day (The coca cola company).Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to

The Effect of Changes in the Political and Legal Environments on the Coca Cola Company

976 words - 4 pages strategy. Background information: The Coca-Cola Company was established in 1892, headquartered located at Atlanta, United States Ochoa, is the world's leading owner and marketer of non-alcoholic beverage brands and the world’s largest manufacturer largest beverage company, which has a 48% global market share. Along with the world most valuable brand Coca-Cola, The Coca Cola Company own and market four of the world’s top five non-alcoholic

Coca Cola Bottling Company: Planning, Management, Leading and Controlling

1562 words - 6 pages Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. " In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and

“The Coca-Cola Company Struggles with Ethical Crises”

818 words - 3 pages The Coca-Cola Company For more than a century, the Coca-Cola Company has been a leader in everything from sales, marketing/advertising, and most recently ethical issues. The company has seen its fair share of lawsuits from competitors, employees, and customers alike. In the beginning of 2013, Coca-Cola’s Chairman and CEO, Muhtar Kent, issued a statement that relayed Coca-Cola’s renewed efforts to “be guided by their established standards of

Similar Essays

Analysis Of Coca Cola Company

2719 words - 11 pages 1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more

The Coca Cola Company Essay

2909 words - 12 pages The Coca Cola Company Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born

The Coca Cola Company Essay

1176 words - 5 pages Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes

Coca Cola Company Essay

2663 words - 11 pages Executive SummaryExert basic concept of marketing to explain reasons of Coca-Cola Company successful. For example, needs, wants, and demands, products, markets are the core concepts of marketing.Understanding customer needs, wants, and demands in detail provides important information to company fro designing marketing strategiesIn this article, we can know Coca-Cola Company how to incarnate the concept of marketing in performance. We can take an