Coca-Cola: Steps Toward a Greener Future
Global climate change is a critical, environmental issue plaguing our planet. Greenhouse gas emissions from fossil fuels have skyrocketed since the beginnings of the Industrial Revolution thus contributing increases in average global temperature. Thus, numerous organizations and individuals have taken action to reduce their carbon footprints in order to lessen their impact on the environment. Coca–Cola, the ever-popular, soft-drink corporation is one of these organizations that is taking action to curtail its carbon dioxide emissions in order to create a greener reputation. One of the ways in which it is attempting to accomplish this goal is through the acquisition of healthful, eco-friendly brands such as Odwalla. The purpose of this analysis was to investigate how Coca-Cola has become a greener company since acquiring more earth-friendly brands and revising their ways of functioning as a company on a whole. The data presented for this analysis was primarily compiled from the corporate responsibility reports published by the Coca-Cola company. The graphs and quantitative values that they presented were analyzed to understand the progression that Coca-Cola has made in becoming a greener corporation.
The Coca-Cola company has long been known as one of the leading international soft-drink corporations. Due to the rising frenzy concerning global climate change and the need to be ‘green’, Coca-Cola began monitoring and evaluating the company’s production and distribution methods in order to determine whether it was an ecologically responsible company. In an effort to present itself in a greener light, Coca-cola has acquired more natural brands, with Odwalla as the leading component of this transition. The company's website contains an overview of its ecological impact on the Earth as well as environmental sustainability reports which clearly present data regarding their reductions in the companies' overall water and energy use, recycling rate, solid waste production, and the packaging types used on their products since 2002 in hopes of bolstering an eco-friendly reputation. Moreover, in attempts to keep up with its rival, PepsiCo, in the acquisition of different brands, Coca-Cola acquired the juice brand Odwalla in 2001 since PepsiCo had already began acquiring a variety of healthful brands that claimed to be earth-friendly and a healthy choice for the consumer. Odwalla is an all-natural juice brand, which sells popular juice drinks, smoothies, and nourishment bars, which are produced, from all-natural and the best quality ingredients without any artificial additives or preservatives. Moreover, Odwalla boasts that all of its processes are eco-friendly. Thus Coca-Cola may inevitably benefit a great deal from the acquisition of such an earth-friendly brand because it may help to reduce the company’s ecological footprint. So, the question that we present and analyze...