Case Study Analysis: Black Berry

2301 words - 9 pages

No company that falls behind the competition is guilty of standing completely still. But sometimes our efforts fail because of the level of commitment to change.
– Tom Kelley and David Kelley

Organizational Issue
BlackBerry, formerly known as Research in Motion (RIM), was a market leader and innovator for smartphone products. The business and government sectors found the BlackBerry device particularly useful because of its email capabilities, superior security system, and convenient keyboard. As the smartphone industry began to shift its focus towards the average, everyday customer, competition increased, and BlackBerry’s first-mover advantage began to decline. Over the past five years RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors).
BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. The financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market.
Recent attempts to regain foothold in the smartphone market include the unsuccessful launches of the PlayBook tablet in 2011 and Z10 and Q10 phones in 2013. These attempts to dismantle the iPhone and Android market power have resulted in BlackBerry trying to mimic its competitors rather than producing cutting edge products that create value for its customers.
Conflict and a bureaucratic corporate culture are largely to blame for the lack of creativity and innovation in BlackBerry. Resistance to change was ingrained in the management structure of BlackBerry. RIM founders and co-CEOs, Mike Lazaridis and Jim Balsillie, shared leadership duties, and as RIM’s BlackBerry grew in popularity during the early millennial years, the two leaders began to disagree on how to expand and operate the company. The conflicting perspectives on how to grow and produce competitive products stifled the innovative processes and speed at which RIM could work. RIM began to develop a reputation of being slow to bring products to market, and once to market, these products were lacking in innovative features.
Following the January 2012 departure of co-CEOs Lazaridis and Balsillie, Thorsten Heins assumed the role of CEO. A year later, RIM was purchased by Fairfax Financial and became a private company. Heins’ role as CEO of the newly named BlackBerry was short-lived, as he was replaced by John Chen in November 2013. Chen now faces the issue of re-directing the strategic vision and innovative environment of BlackBerry in hopes that the company can restore its former success.
Organization Theory & Application
Chen’s challenge to revitalize BlackBerry rests on his ability to cultivate a work environment...

Find Another Essay On Case Study Analysis: BlackBerry

Analysis of Tumi’s Case Study

1099 words - 4 pages . We analysis Tumi’s case study through the two elected perspectives and discuss on what evidence in the case study will support that specific perspective. We will also discuss which of the two perspectives has more evidence and which is based on fact rather than belief. The biological perspective was founded by James Old, in 1958. The biological perspective studies the chemical and the biological process of the central nervous system. The

Social Media Case Study Analysis

935 words - 4 pages Social Media Case Study Analysis Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media

ABC, Inc. Case Study Analysis

518 words - 2 pages  ABC, Inc. Case Study Analysis •     Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all the tasks necessary to hire the new employees in a

Effective Communication Case Study Analysis

1123 words - 4 pages response and genuine concern of the public, Johnson and Johnson set a standard for crisis management while handling this situation. The purpose of this paper is to present a case study analysis on Tylenol's crisis management plan and analyze how effective they were with communicating to their publics.Internal and External PublicsNews media, customers, retailers, police, and the FDA were the main external publics involved in the Tylenol crisis

ABC, Inc. Case Study Analysis

1012 words - 4 pages ABC, Inc. Case Study Analysis Problem At the beginning of April, Carl Robbins was hired at ABC, INC. as a new recruiter. He successfully hired several employees, even though he was fairly new at his job. This was his first recruitment effort that turned out quite well. After this, the Operations Supervisor, Monica Carrolls, tasked Carl to recruit 15 new employees to begin working at ABC in July. So Carl scheduled an orientation to take

Tough Guy Case Study Analysis

1816 words - 8 pages Analysis: Tough Guy Case Study The Tough Guy Case Study examines the employees of investment bank Hudson Smith Gordon (“Hudson”) and their reactions to the behavior of one of its vice presidents, Chip Mazey (Yemen & Clawson, 2007). This analysis will discuss the issues of unresolved conflict among Hudson employees and possible remedies to consider. Recommendations will be provided which should be implemented by Hudson management to minimize

Elba Holdings Case Study Analysis

6987 words - 28 pages 1.0 EXECUTIVE SUMMARYA detailed analysis has been carried out on a Malaysian incorporated company: Elba Holdings Bhd. Basically they deal in the manufacturing and retailing of garments and they carry three brands: Elba, Edwin, and Adax. The analysis was done by using the following theories:The PEST analysis was studies to give a better understanding as to how the external macro environment affects the company. There are many external risks

Case Study Analysis ABC Inc.

1113 words - 4 pages policy booklets would be in place by the June 15 deadline. Mr. Robins however, has failed or neglected to ensure that necessary arrangements were taken before the June 15 new hire orientation. Mr. Robins also failed or neglected to follow up with all pre-requisites before the new hires could begin orientation. The goal of this case study is to look at ways Mr. Robins could have conducted his work habits better and find resolutions to the problems


5680 words - 23 pages ): Blackberry brand analysis. Retrieved 2/28, 2014, from, N. (2012). Study confirms the obvious, claims BlackBerry users are older. Retrieved 2/28, 2014, from, C. (2013). BlackBerry CEO outlines new strategy, says BBM will eventually bring in revenue. Retrieved 2/28, 2013, from

Clarkson Lumber Company Case Study Analysis

1157 words - 5 pages PAGE PAGE 4 Case Analysis: Clarkson Lumber Company Running head: Case Analysis: Clarkson Lumber CompanyCase Analysis: Clarkson Lumber CompanyFrank FoltynUniversity of Maryland University CollegeTMAN 625 section 9044September 10, 20071. Why has Clarkson Lumber borrowed increasing amounts despite its profitability? There are a couple of reasons for Mr. Clarkson wanting to increase the amount of borrowing that would be needed to continue with his

Beijing Mirror Corp Case Study Analysis

579 words - 2 pages Case Study Analysis - Beijing Mirror Corporation (BMC)Beijing Mirror Corporations key objective is to timely commercialise their mirror taking into consideration their financial limitations and business expertise. Speed to market is a critical consideration as only eight years remain on patents, and the threat of imitation and technological supersession continue to grow with time. Key decisions:Retain current business entity - Financial ratios

Similar Essays

Case Study Analysis

1156 words - 5 pages Case Study Analysis: The patient,MMMM, needs a blood transfusion and possibly surgery to save her life as well as the life of her unborn child related to an injury she sustained from a motor vehicle accident. The patient does not want to receive blood products or surgery. The patient's reluctance is related to her faith, which is based upon biblical scripture pertaining to blood. The primary ethical issue in this case is the patient's right to

Case Study Analysis

998 words - 4 pages Case Study AnalysisIntroductionThis is a case study analysis of Carl Robins, a new campus recruiter for ABC, Inc. Carl has enlisted and hired 15 new employees who are to be trained and work for Monica Carrolls, who is the Operations Supervisor. Carl has failed however to make the necessary arrangements for the new trainee orientation that is scheduled to take place on June 15. He also has neglected to follow-up with each of the new trainees

Xerox Case Study Analysis

1023 words - 4 pages Xerox Case Study Analysis Xerox's "Book In Time" is a revolutionary product, presenting some new opportunities for the company. It is simply a matter of costs. The Book-in-Time equipment allows for a publishing company to produce a 300-page book for $6.90, something which could have been previously reached only for lots larger than 1,000 copies. A significant decrease in publishing costs, given the fact that these cover up to 20

Case Study Analysis

2396 words - 10 pages treat them with disrespect or without moral values. Works Cited JAU-SHIN HONl, MING-YUEH TARNG, & Po-Young, C. (2000). A case study exploring acer's global logistics and innovation. Management International, 5, 21-30. Retrieved from About the Acer group. (1998). Organizational Dynamics, 27(1), 66. Retrieved from Reckford, J