Case Study Analysis Of Harley Davidson Inc.

2427 words - 10 pages

Case Study Analysis: Southwest AirlinesHistorySouthwest Airlines, Originally Southwest Co. was conceived in 1968 by Rollin King and Herb Kelleher as a flight carrier to fly between 3 Texas cities. Southwest Airlines was started originally in Dallas, TX and is still headquartered there today. Although Southwest Airlines has had a small number of different executive officers, and presidents, none seem to have the universal impact and lasting influence of Herb Kelleher. It is under the organizational culture that Herb and his long time ally Colleen Barrett that Southwest Airlines has grown from the Modest three cites serviced to fifty eight American cites at the close of 2002 and currently services sixty two cities in thirty five states. Southwest Airlines growth is contributed by being a market leader in point to point; low cost, low frills air travel. Southwest, number four in large domestic air carrier's strategy has been to enter and maintain markets with numerous low cost daily flights. This strategy has used successfully against the entire major air carriers and other competing low cost carriers. Southwest's growth was prominently in the south until the beginning of the 1980s where it began to branch out to cities nationwide. Southwest has been herald by holding a thirty year consecutive profitability rating as of 2002, the first employee profit sharing airline program in 1974 generating approximately 10% ownership of the common stock by the employees. Southwest also has earned numerous consumer awards for best services year after year, including the only major airline to win a Triple Crown by being first in all categories of service for an annual period. And was the only major airline to earn a profit after the terrorist attack on 9/11/01. Southwest Airlines has grown from a modest provider of air travel in Texas to one of the best Domestic Airlines and was featured as the best Domestic Airline for 2003 and 2004 in the Most Admired Companies by Fortune Magazine. Southwest airlines is listed as (LUV) on the New York Stock Exchange.Vision and Mission StatementsI was unable to find a defined Vision statement for Southwest Airlines. I did however find the company's mission statement. " The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.". The interesting thing is that Southwest Airlines also has a mission statement for its employees as well. "We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer."StrategiesSouthwest Airlines (SWA) continues to use a conservative growth and route...

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