This website uses cookies to ensure you have the best experience. Learn more

Case Study: Office Depot

867 words - 3 pages

(1) What marketing orientation or approach does Office Depot appear to be using now? How does Office Depot create value for its customers? Describe two things it could do it move it more toward implementing the marketing concept.

After the situation has been addressed by Steve Haines, Office Depot appears to be using a societal marketing concept approach. A societal marketing approach is carried out by making good marketing decisions through considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. This tactic focuses on delivering value to customers to improve the consumer and the society’s well-being.
Office Depot appears to be focusing on the building profitable customer relationships process of marketing to build value. They are taking their customer relationship management process into account to build their customer relations by delivering superior customer value and satisfaction. They are also realizing that their customers are very important to the success of their firm and are striving to fix any problems associated with their actions. They are trying to create value for their customers by building strong relationships for more reasons than just the idea of profits. A business’s marketing aim is to build specific relationships with the “right” customers. It is essential to create value for these targeted customers and to obtain a higher customer equity.
Two things that Office Depot should do to move it more toward carrying out the marketing concept could include addressing the issues with their services directly to the employees and allowing their customers to realize that their feedback is greatly appreciated and that their ideas and opinions will be recognized.
(2) Are Steve and Dana Haine the “right” customers for Office Depot? What could Office Depot do to build relationships with customers like Steve and Dana?
Steve and Dana Haine are the “right” customers for Office Depot. A marketer's aim is to build the “right relationships” with the “right customers.” Steven and Dana Haine are good examples of the “right” customers because they offer a high customer lifetime value opportunity to the company. Also, they have provided feedback to the company to help them improve on their internal processes.
Office Depot should focus on building relations with profitable customers in their target market. They realize that Steve and Dana are frequent customers to Office Depot and that they should be working to maintain their customer satisfaction. The Haines are customers that would have a high customer lifetime value and it is essential for companies to maintain these types of customers. It would be useful for...

Find Another Essay On Case Study: Office Depot

Analysis of office technology case study - MBA - Assignment

1022 words - 5 pages OFFICE TECHNOLOGY, INC. (A) Organization Analysis Office Technology is a manufacturing company that has been successful due to its product quality coupled with customer responsiveness and enjoys an incredibly strong customer reputation. It has 14 product groups which share a common salesforce and manufacturing unit. The Order administration function acts as the key division which collects all the orders from the salesforce and is responsible for

UK Employment Law Case study of fighting in the workplace, citing the cases of Meyer Dunmore Ltd v Rogers (1978) and Post Office v Fennell (1981) Johnson v Marney Superstores PLC

2202 words - 9 pages case of the Post Office v Fennell (1981) the court of appeal upheld the Employment tribunal's decision that to dismiss for fighting in a situation where this was inconsistent with conduct adopted in previous comparable cases was unfair. The disciplinary investigation and hearing must not only be procedurally fair but it must also uphold precedents set in previous cases for the same offence within the same company.Mr Johnson states that he knows of

EBUS - Marketing Differences - Office Depot & eBay, Inc

952 words - 4 pages together both the creative and technical aspects of the internet, including design, development, advertising and marketing." (Wikimedia Foundation, Inc., 2007). Two companies internet marketing techniques will be reviewed, and, identifying their difference and their similarities.Office Depot"Office Depot, Inc. is a global supplier of office products and services." (, 2007). The company offers 4 ways to shop

Home Depot Case

4900 words - 20 pages . Their business model is simple. Sell home improvement products and services to DIY, BIY, and professional customers in huge spacious warehouses that boast a wide variety of products with sales associates that are educated and knowledgeable about home improvement (case). This is all done with low prices as the primary driver.The Home Depot name has become synonymous with home improvement. This association has been forged over a long time of being

Depot vs. Lowes

2078 words - 8 pages easier shopping experience. Which one is the stronger company in today's financial marketplace? Who really dominates the home improvement industry? In this thesis, we will attempt to discover the answers to these questions with an expansive study of both companies financial status.Home Depot - A Brief HistoryBernie Marcus and Arthur Blank established the Home Depot in 1978. They had both been fired from other small home improvement retailers, and

Home Depot Incorporated and Lowe's Market Report

2904 words - 12 pages with employee growth of 29.6% and revenue growth of 8.9% (Menard Inc, 2007). One advantage of acquiring Menard would be the usage of their in-store full service lumberyards that neither Lowe's or Home Depot currently possess. The second advantage would be to buy out the 3rd largest competitor in the States. Home Depot and Lowe's could also study the value of service to customers from a competitor named True Value Company (2007). Wolseley is a public

Final Report Home Depot vs. Lowes

4834 words - 19 pages bet, say some analysts that the Lowe's tried-and-true formula will be a hit in Canada, as well.In the meantime, Lowe's, like Home Depot, is pumping more sales out of existing stores. For example, "installation" sales, aimed at the fast-growing do-it-for-me market, grew 22% last year to $2.6 billion. As construction projects go, building a case for Lowe's is easy these days. With savvy management, a solid housing market and a friendlier Fed, the

Information system

1384 words - 6 pages entry and assisting the depot manager with the production of various reports for Head Office. In this case office administrator designs a table in a database in order to record information on the system or booking agent design spreadsheet for addition, multiplication or other accumulation in order to process payments. All these jobs have been done by either booking agents or office administrator is a system of converting or manipulation of data

Have Yourself an OfficeMax Holiday

1515 words - 6 pages Introduction The case study, Have Yourself an OfficeMax Holiday, details one company’s holiday marketing strategy to change society’s perception of its business. At the time of the case study in 2008, the company, OfficeMax, was a publicly traded company and one of the largest office supply chains in the world, with retail stores around the globe (OfficeMax, 2008). Its business was seasonal in nature, with business-to-business sales being high

Ethics In The Workplace

2038 words - 8 pages . Case Study #1 One of Jason Casey's first career opportunities was primarily a Returns Clerk at the Home Depot. One of his responsibilities was to manage the cash till of each individual's draw on every shift that someone worked. Home Depot used a process called a pneumatic tube system to keep the

Arctic Insulation: Teaching Commentary

2094 words - 8 pages . Municipalities in many parts of the U.S. were being paid more than $150 per ton for their recycled newspapers and office waste paper.Price swings from minus $25/T to plus $150/T in a 15-year period indicate clearly how risky it is to bet significant capital and operating dollars on one's ability to "beat the spread."TEACHING STRATEGYI use this case at Tuck in the second-year SCM course. It constitutes review of basic cost control issues and cost-based

Similar Essays

Case Study: The Home Depot

10049 words - 40 pages Case Study: The Home DepotPrefaceThis Essentials of Strategic Management assignment has been made by three persons which have been working together and individually to finish the assignment properly and in time.Secondly, we would like to thank the company whose websites we were able to visit and use, to get additional information that we could use for leading the assignment of Home Depot to a successful ending.We can say, that it was a pleasure

Foster Creek Post Office Case Study

774 words - 3 pages Foster Creek Post Office Case Study Background of Case This case is about an experienced city postal carrier who has recently filled a position at a small town post office and has difficulty adjusting to a different way of life. The central characters include: Larry (the postmaster of Foster Creek), Jim (a senior carrier) and George (a senior carrier). The Foster Creek Post Office exists in a small town and the typical way of life is carried

Managerial And Organizational Behavior Office Space: A Case Study

5200 words - 21 pages company in the movie, Initech, do not demonstrate successful managerial organizational skills. Great respect is paid to the impact that organizational change can encompass.Managerial and Organizational BehaviorOffice Space: A Case StudyOrganizational behavior can be defined as "individual behavior and group dynamics in organizations" (Nelson, Quick, 2006, p.4). Its study is predominantly composed of the psychosocial, interpersonal, and behavioral

Case Study On Home Depot

1137 words - 5 pages Executive SummaryHome Depot's company stated vision is described in the case as "to be one of the most successful retailers in the next millennium" which is further defined by Home Depot's management as "the most successful retailers... will be those, among other things, can effectively profitability extend their reach to global markets". Management at Home Depot also states that they plan to take the existing success in areas where they have a