Case Analysis: Elan And The Competition.

1213 words - 5 pages

Long Case Analysis: Elan and the CompetitionI. Major economic characteristics of the IndustryA. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.D. Product characteristics: Ski boats/competition, wakeboard boats, and recreational boats.E. Organization: Private, Publicly traded.F. Industry: Competition Ski and Wakeboard boats.II. The industry's competitive 5 forcesA. Competition in the Industry is moderate with about 17 boat manufacturers. The only thing that separates them apart is the ability to offer lower prices, establish brand recognition, and differentiate their products.B. Suppliers to the industry provide a moderate support to the boat manufacturers. Because there are 3 major suppliers of engines they do not pose such a large threat to the manufacturers. This gives the boat manufacturers the choice to pick the appropriate engine.C. Buyers of the product from the manufacturers play a strong part in the success of the companies. They are essential because they are the main channels for the consumer to review and ultimately buy.D. Substitutes pose a weak threat to the industry. The only other alternatives are the solo, which allows one person to go skiing, and the cable rope that whips people around a track.E. Threat of entry of new competitors is weak. It takes a lot of capital and networking to successfully build a profitable company in this industry.III. The factors that are causing major long -term industry change:A. Ability to differentiate ones product from another.B. Changing the attitudes of the consumers to gain trust in the manufacturers to provide adequate service.C. Technology is enhancing the popularity of the sport. An example is the cruise control. This allows for the driver to remain at a constant speed. The Olympic committee is satisfied with this innovation and is willing to consider this as an official sport.D. The branching effect of companies is occurring. Dissatisfied employees are seeing opportunities arise for new start up companies. Pleasing the consumer is the new big issue.IV. To be successful in the industry a firm must possess the following key success factors:A. Provide exceptional services. Keeping the customer happy counts.B. Establish brand recognition.C. Differentiating the product from others. Offering a different design with new technology enhancements is crucial.I. The Company's StrategiesA. The generic business strategy consists of a vertical integration. The manufacturing of the boats is streamlined under one roof.B. NoneC. Elan diversifies itself by being more service oriented, implementing a distinct image, and by focusing on a under marketed competition ski boat segment.D. Functional-level strategies:1. The...

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