This website uses cookies to ensure you have the best experience. Learn more

Case Analysis: Elan And The Competition.

1213 words - 5 pages

Long Case Analysis: Elan and the CompetitionI. Major economic characteristics of the IndustryA. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.D. Product characteristics: Ski boats/competition, wakeboard boats, and recreational boats.E. Organization: Private, Publicly traded.F. Industry: Competition Ski and Wakeboard boats.II. The industry's competitive 5 forcesA. Competition in the Industry is moderate with about 17 boat manufacturers. The only thing that separates them apart is the ability to offer lower prices, establish brand recognition, and differentiate their products.B. Suppliers to the industry provide a moderate support to the boat manufacturers. Because there are 3 major suppliers of engines they do not pose such a large threat to the manufacturers. This gives the boat manufacturers the choice to pick the appropriate engine.C. Buyers of the product from the manufacturers play a strong part in the success of the companies. They are essential because they are the main channels for the consumer to review and ultimately buy.D. Substitutes pose a weak threat to the industry. The only other alternatives are the solo, which allows one person to go skiing, and the cable rope that whips people around a track.E. Threat of entry of new competitors is weak. It takes a lot of capital and networking to successfully build a profitable company in this industry.III. The factors that are causing major long -term industry change:A. Ability to differentiate ones product from another.B. Changing the attitudes of the consumers to gain trust in the manufacturers to provide adequate service.C. Technology is enhancing the popularity of the sport. An example is the cruise control. This allows for the driver to remain at a constant speed. The Olympic committee is satisfied with this innovation and is willing to consider this as an official sport.D. The branching effect of companies is occurring. Dissatisfied employees are seeing opportunities arise for new start up companies. Pleasing the consumer is the new big issue.IV. To be successful in the industry a firm must possess the following key success factors:A. Provide exceptional services. Keeping the customer happy counts.B. Establish brand recognition.C. Differentiating the product from others. Offering a different design with new technology enhancements is crucial.I. The Company's StrategiesA. The generic business strategy consists of a vertical integration. The manufacturing of the boats is streamlined under one roof.B. NoneC. Elan diversifies itself by being more service oriented, implementing a distinct image, and by focusing on a under marketed competition ski boat segment.D. Functional-level strategies:1. The...

Find Another Essay On Case Analysis: Elan and the Competition.

Nike vs Adidas, market and comprehensive competition analysis

4090 words - 16 pages due to Adidas's ability to thoroughly leverage the Internet as a marketing and e-commerce medium, most of it at the expense of Reebok. In the Nike's case the online strategy ensured its strong leadership position in the intensely competitive market. Both Adidas's and Nike's strategy seem to be well ahead of their competition contributing to their e-commerce success. No other athletic footwear company is able to outshine these two firms when it

Competition in the Bottled Water Industry - complete analysis

2196 words - 9 pages Case #1Competition in the Bottled Water IndustrySubmitted to:Mr. Ahsan DurraniSubmitted by:Geeta Khiani 2723TABLE OF CONTENTS:INTRODUCTIONANALYSISGENERAL ENVIRONMENTAL FACTORS (P.E.S.T)INDUSTRY'S DOMNINANT TRAITSATTRACTIVENESS OF THE INDUSTRY(BASED ON PORTERS 5 FORCES MODEL)STRATEGIC GROUPS IN THE INDUSTRYINDUSTRY DYNAMICSDRIVERS OF CHANGE IN THE INDUSTRYKEY SUCCES FACTORSCOMPETITVE PROFILE MATRIXCONCLUSIONS AND RECCOMENDATIONSIntroduction:This

Analysis and Reaction regarding the Enron Case

1402 words - 6 pages explicitly shows what Enron did that lead to its downfall.The article is concentrated and aimed not to repeat the said case. It presents the loss of investor trust, the use of pro-forma earnings, special purpose entity accounting, hiding of debt, hiding of poor-performing assets, earnings management, quick execution of related party transactions at desired prices, mark-to-market accounting and recommendation to Enron's case.II. Analysis and ReactionThe

Write a business report on the 'Kentucky Fried Chicken Corporation (KFC)', one of the world's largest chicken restaurant chain. Include SWOT analysis and Industry & Competition analysis

3749 words - 15 pages SWOT Analysis ¡V KFC's Resource Strengths and Weaknesses and its External Opportunities and ThreatsIn evaluating how well a company's present strategy is working, a proper understanding of the company's resource capabilities and deficiencies, its market opportunities, and the external threats to its future is essential. The really valuable part of SWOT analysis is understanding and evaluating the strengths, weaknesses, opportunities, and

Do we need government intervention in the form of Competition Policy ? if so, Why? Applied and discuss based on case study or research

1715 words - 7 pages airline will produce fewer services, at a higher price, than would be the case for the entire market under perfect competition. It decides its price by calculating the quantity of output at which its marginal revenue would equal its marginal cost, and then sets whatever price would enable it to sell exactly that quantity. The Department of Transportation found in 1990, for example, that after adjusting for differences in the average length of trip

The Effects of Cooperation and Competition on Motivation

1551 words - 7 pages ' enjoyment The third experiment evaluated 128 boys and used the same methodology, with the exception of adding “interpersonal enthusiasm” which the authors used to “reflect the cooperation processes” and “competitive excitement” to “reflect the competition processes” ((Tauer & Harackiewicz, 2004, p. 855). This experiment utilized a chi-square analysis to evaluate the choice measure. Participants were asked the following three questions: “how

Summary of the paper 'Monopolistic Competition and Optimum Product Diversity'

978 words - 4 pages 'Monopolistic Competition and Optimum Product Diversity' is a famous paper written by Avinash K. Dixit and Joseph E. Stiglitz published in American Economic Review in 1977. This paper is selected as one of the top 20 articles published in American Economic Review in 100 years. In this paper the authors address one of the important issues regarding production in welfare economics that is the balance between quantity and diversity. If any society

The Role of Competition and Predation in Ecology

630 words - 3 pages Competition and predation are two key factors that affect the stability of an ecosystem, such as a lake. There are three theories on the affects of competition. Competition may lead to competitive exclusion, stable coexistence, or niche differentiation. It has been shown that in marine environments, species are strong competitors for both light and nutrients and thus competition leads only to competitive exclusion (Passarge et al. 2006). The

Globalization of the Auto Industry: Competition and Cooperation

2319 words - 9 pages try to solve the problem of carbon emissions. The negative sides of the automobiles cannot only be collective, but the collection of the positive sides should also be appreciated with a global perspective. Can the feeling of success and safety of owning a car be directed to environmental sustainability? Both competition and cooperation should be mutually pursed. Despite competition between U.S. auto industry and European Industry, the need to

Space Competition Between the United States and Soviet Russia

980 words - 4 pages Throughout history there has been war, conflict, and competition. Usually this is destructive, however not in the instance of the space race. This was a competition between the United States and Soviet Russia to as one can easily guess, space. It was of course more complicated than this, it began just after the end of the cold war, and the competitiveness was not quite gone between the countries when Russia announced they would begin a space

Competition Between the Most Successful Smartphone Companies, Apple and Samsung

1509 words - 6 pages 'newest' phone without waiting for Apples 'next best' to arrive. This is a great example of target marketing in which a company will target a certain group of buyers, in this case at a certain time, to maximize the chances of making a profit and increasing sales. In this internal assessment, Apple will be compared beside its top competitor- Samsung to observe how Samsung's marketing techniques and consistently improving innovation has lead to a

Similar Essays

Elan And The Competition In The Ski Boat Industry

2112 words - 8 pages , including Australia.4.Rivalry among the boat manufacturers is spread out from the west coast to the east coast.5.Distribution is very small; boat owners represent such a minute number of the total population of the country.6.Product characteristics:1.Ski boat/ competition.2.Wakeboard boats, and3.Recreational boats.·Growth opportunitiesThe growth opportunities of the boat industry are not as large as they use to be. According to the case, the

Elan And The Competition Boat Industry

1401 words - 6 pages Business LetterTiwanna RobinsonACC 304Tiffin UniversitySeptember 7, 2014Dear Client:Thank you for the privilege of allowing us to provide you with year-round tax services. We are committed to providing you the highest quality of tax preparation and excellent service. This engagement letter expresses the terms and conditions under which we will provide you with tax services, and it outlines responsibilities for each of us.Preparation: We will

Analysis Of Competition And Happiness By Theodor Isaac Rubin

1014 words - 5 pages There are competitions all over the world. Everywhere we go, people are competing against one another. Does competition bring happiness to us or does it bring sadness? According to Theodor Isaac Rubin from “Competition and Happiness,” competition brings out the worst in people. Rubin states that competition was passed on to us through training and generations. Rubin believes that it creates a stressful and paranoid atmosphere that is contrasting

Nike Vs Adidas, Market And Comprehensive Competition Analysis

4090 words - 16 pages due to Adidas's ability to thoroughly leverage the Internet as a marketing and e-commerce medium, most of it at the expense of Reebok. In the Nike's case the online strategy ensured its strong leadership position in the intensely competitive market. Both Adidas's and Nike's strategy seem to be well ahead of their competition contributing to their e-commerce success. No other athletic footwear company is able to outshine these two firms when it