This website uses cookies to ensure you have the best experience. Learn more

Case Study #1 – Mc Donalds

1760 words - 8 pages

Summary of Situation (very brief)
From the early 90s to 2003, McDonald’s had a declining decade with ineffective leadership. Since 2003, McDonald’s has made huge strides in improving customer service, quality of food, revitalizing the look of the restaurant, and have created many new popular menu items, from healthy choices, like salads and fruit, to the many new choices of coffee-based drinks and fruit smoothies all in the attempt to stay in front of the competition to attract new customers while retaining its current customer base.
Key Issues—Identification and Analysis
The Downward Spiral
Service became a big problem for McDonald’s after the huge expansion of the 80s and 90s. As a result, it tarnished McDonald’s image and reputation for providing quality food fast. With the attention on expansion, training was no longer a major priority. This affected the quality of the food production and also had an effect on the speed of delivery to the customer creating longer wait times and disgruntled diners. During this time, 40 products were introduced. None were really successful due to poor execution resulting from improper training. Effective leadership would have recognized the necessity of maintaining a high level of training to ensure a high level of quality of both food and service, as well as expanding the chain globally.
Leadership
CEOs Quinlan and Greenburg did more to try diversify the product line by purchasing other chains and introducing new items instead of placing the emphasis on making sure the fundamental elements of service, speed, and quality of its primary product line. Quinlan made matters worse by stopping the practice of inspecting the stores to ensure they met the required standards of speed, quality, and cleanliness. A 60% decline in the value of the stock forced McDonald’s to bring back Cantalupo to hold of the reins. Cantalupo was successful in shifting the focus from expansion to quality and speediness through a renewed emphasis on making sure franchisees were performing to standard with a tougher grading system. He also got rid of the things that were not making McDonald’s better by divesting in the chains that were no profitable. He concentrated on creating more revenue from existing locations with new items, offering healthier options, as well as innovative ideas that became popular with the public. The sudden death of Cantalupo brought in Bell to take over until his sudden retirement for health reasons. Skinner came in as the new CEO in late 2004. His primary focus was to improve the unhealthy image of McDonald’s after Morgan Spurlock’s documentary “Supersize Me”. Skinner’s plan of attack was to implement healthier processes in preparation and production, as well as more healthy choices for the customer. This was smart on his behalf as McDonald’s image suffered greatly from the documentary’s exposure and the resulting litigation from customers claiming McDonald’s made them fat.
Healthy Choices
The first thing McDonald’s...

Find Another Essay On Case Study #1 – McDonalds

Mcdonalds and Starbucks Case Study

1629 words - 7 pages Task One • Give a brief introduction of McDonalds - Not more than 5 lines. o Globalization of McDonalds – Discuss in detail • Give a brief introduction of Starbucks - Not more than 5 lines. o Globalization of Starbucks – Discuss in detail Task Two Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are: • Cultural Environment • Economic Environment • Political & Legal Environment

chad case study 1

2246 words - 9 pages connection. Strength Training Weeks 1-4: I would follow the workout program below. The first mesocycle will focus on anatomical adaptations and build a solid foundation to prepare the body for more demanding sessions in next 2 mesocycles (weeks 5-8, weeks 9-12). The foundational mesocycle will develop skills for sports-specific training. This mesocycle would also focus on correcting some imbalances and increasing ROM and flexibility. The exercises

Case Study #1: “Xavier

1038 words - 5 pages Xavier is a 32-year-old, African American, widowed male. After the loss of his wife he escaped into his work as a Certified Nursing Assistant (CAN) in order to avoid the pain of his loss. However, because of this he also avoided processing the loss of his wife. Approximately six months ago he was laid off from his job after 11 years as a CNA, and as a result he was no longer able to properly care for himself or pay his bills, which resulted in

case study 1

755 words - 4 pages preference for one religion over another, or religion over non-religion in general The case Lemon v. Kurtzman (1971) created a 3 prong test that was used to deciding if the Establishment Clause had been violated. The Lemon test states 1) have a secular purpose, (2) not have as a primary effect the advancement or inhibition of religion, and (3) not foster an excessive entanglement with religion. The final decision was 6 votes for Grumet, 3 vote(s

Case Study 1

859 words - 4 pages companies to gain a competitive advantage and looks like they are looking for new ways to be expand upon it. Works Cited Microsoft.com. (2010). Microsoft case study: microsoft sql server 2012 business intelligence - volvo car corporation. [online] Retrieved from: http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2012-Business-Intelligence/Volvo-Car-Corporation/BI-Solution-Boosts-Operational-Efficiency-and-Reduces-Costs-at-Volvo-Car

McDonalds case study and financial report with SWOT

2321 words - 9 pages A Financial Point of View of McDonalds CorporationThe future of McDonaldsAmerica's love affair with fast food has hit a rocky patch.There is litigation in the air. Nutritionists warn us about trans-fats and super-sizing our way to obesity. Something is not right in the drive-thru, our transport to a half-century of low-cost, high-calorie, turned-on-a-dime comfort food.As Americans get fatter, and critics look for culprits among peddlers of

Case Study 1: Charlotte Wyatt

1898 words - 8 pages improve; she would always be in pain and could not live beyond infancy. This case was taken into the British court system where, after a long trial, a judge upheld the doctor’s decision not to resuscitate. The reasoning was that the judge felt he could not order the doctors to perform actions that would cause increased suffering for the child. After considering the doctrines of the sanctity of life and the human will to survive, he still felt

A-1 Steak Sauce Case Study

712 words - 3 pages Katie JercinovicMarketingJuly 24, 2007A.1. Steak SauceWhat do you think of when you want steak sauce? A.1. Steak Sauce, of course. Is there even any other steak sauce out there? A.1. Steak Sauce was a premier brand in the Kraft Foods portfolio and had little competition, substantial sales and excellent margins. The original steak sauce upon which A.1. was based was created in 1824 by Henderson William Brand, chef to King George IV of the United

1. What is the policy of multiculturalism and why was it introduced by the 1970's? 2. The effects that the policy of multiculturalism has had on Australian culture and society. 3. Case Study:

1046 words - 4 pages society. As a nation we have grown tolerant of other races, cultures and beliefs. Our society has become less British and more Australian. We have diverse range of people living here who fell Australian. The migrants also helped the country's economy. This policy has had great effects for the nation.3. Case Study: Experiences of an individual migrant.Diana Chan is from Malaysia, she has 3 children, a son and two daughters. She migrated to

Warren Soft Drinks Limited Case Study Analysis 1

2997 words - 12 pages is an interesting area, not only because it is the biggest one but because of the diversities which are found there. Half of the division has a high concentration of people in cities like Birmingham, Liverpool, Manchester, Sheffield and others. The other half has smaller cities and large areas which again (like in the case of the Wales & West division) have a high increase of sales during the summer months but also not the lowest during the

Case Study 1: Can Management Afford to Look the Other Way?

563 words - 2 pages Q1) I disagree with the step taken by the President of this company. Jacobs typically didn't responsibility to achieve high performance in his job. High performance requires the efficient and effective use of organizational resources through the four functions of planning, organizing, leading, and controlling. To perform the four functions, Jacobs need three skills- conceptual, human, and technical. Jacobs also is expected to perform activities

Similar Essays

Mc Donalds A Financial And Stategic Case Study

5497 words - 22 pages 1.0 SummaryThis report has been produced in conjunction with the Case study: McDonalds - A Company Brief, for the purpose of the Strategic Management assessment.2.0 IntroductionMcDonalds is currently the third most recognized brand in Britain and associated with fast food terminology, although in recent times, has moved into different menu choices.This analysis of the case study will highlight the differentiation and marketing strategy adopted

Case Study O.B 1

1094 words - 5 pages TABLE OF CONTENT 1 INTRODUCTION 2 CONCLUSION 3 REFERENCE CASE STUDY 7.1 : THE POLITICS OF PERFORMANCE APPRAISAL INTRODUCTION 1) Based on your view of the objectives of performance evaluation, evaluate the perspectives about performance appraisal presented by the managers. Perspectives through performance evaluation presented by the manager in connection with the case study answer is to motivate and reward their performance

Case Study 1

1394 words - 6 pages In this case study or in any situation it is not correct to discount specific data points from the brain imaging results in order to publish in a top tier journal and benefit yourself to get a head start on your career. According to a statement by the U.S. Office of Science and Technology Policy, misconduct is defined as “fabrication, falsification, or plagiarism in proposing, performing, or reviewing research, or in reporting research results

Case Study 1: Costco Wholesale In 2012

1389 words - 6 pages becoming a member to shop at their stores. For Costco’s basic membership, known as a Business membership, a price increase had to occur to outweigh price increases from their suppliers. This led to the Costco Business membership annual fee being set at $55. When looking into the case study assembled by Thompson, Peteraf, Gamble, and Strickland (2014) they point out that Sam’s Club is able to offer similar benefits to its members. Like Costco, Sam’s Club