Whole Foods Market, incorporated on August 15, 1980, is the world’s leading retailer of natural and organic foods and America’s first national “Certified Organic” grocer. Since 2012, Whole Foods Market operated 335 stores in the United States, Canada, and the United Kingdom. Depend on 2011 sales rankings from Progressive Grocer, Whole Foods Market became the largest retailer of natural and organic foods in the U.S. and the 11th largest food retailer overall. Today Whole Foods Market consists of 32000 employees and owns stores average 38,000 square feet in size and 10 years in age, and the scale of Whole Foods Market is continue growing through mergers, acquisitions and new store opening
According to the annual report (2012), Whole Foods Market claimed that “Our Company mission is to promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available. Since the purity of our food and the health of our bodies are directly related to the purity and health of their environment, our core mission is devoted to the promotion of organically grown foods, healthy eating, and the sustainability of our entire ecosystem.” Whole Foods Market also gives public following commitment:
Sell the highest quality natural and organic products available
Satisfy, delight and nourish customers
Support team member happiness and excellence
Create wealth through profits & growth
Serve and support our local and global communities
Practice and advance environmental stewardship
Create ongoing Win-Win partnerships with suppliers
Promote the health of our stakeholders through healthy eating education.
For the last 31 years, Whole Foods Market has brought significant influence in promotion and development of organic and natural food industry.
Whole Foods Market offers customers a wide variety of products of natural and organic foods. “Natural” refers to foods that do not contain hormones or antibiotics. Regional and national suppliers are the sources of their products, which includes produce seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty(beer, wine and cheese),Whole body (nutritional supplements, vitamins, body care and educational products such as books), floral, pet products, household products. In order to fulfill the mission, Whole Foods Markets check the quality of each of product through a strict test before put it on their shelves.
Respond to the increased demand for organic foods, Whole Foods Market Company set their future goals (2012) that the total sales would growth by 12% to 14% and they expected to open approximately 32 to 34 new stores in 2013.
Threat of Entry
Economies of scale
Whole Foods Market is the world’s leading retailer of natural and organic products, with 367 stores and 78,000 term members in 12 regions. In the first quarter of this year, whole foods market the company's net profit of $142 million, and...