Case Study 2

617 words - 3 pages

Strategies & Tactics
The strategies that are recommended will enhance the marketing, social media opportunities, as well as the two way communication between Blendtec and Its target audience. The key strategies will include:
• Social media campaign to enhance two way communication with the audience
• Nationwide taste testing campaign
• Partnerships to have a greater connection and access with audience
• Blending challenge to incorporate the use of the Blender
• Product placement to get name recognition out.
1. Host a Social Media Engagement:
• Host a social media recipe contest on YouTube and Face Book
o Participants can show case their favorite recipes using a high performance blender
o Ideas can be posted on the Blendtec website or a separate website can be created for the campaign.
• Create a fun and relatable hash tag to be used throughout the campaign
o Examples of Hash ...view middle of the document...

Host a Blender expo:
• Host and event called a blender expo that will feature the top 3 recipes from the Social media engagement
o also provide a variety of other recipes to be served
o Families can gather recipes cards as well as purchase products
• The theme should be centered around a healthier life style using high performance Blendtec blenders
o Theme ideas include:
 Blend and spin
 Mix and fix
• Should increase awareness of the health benefits of blending raw foods
o Recipe cards should include what food is being used
o Also use of natural and organic food is recommended
o Feature vegetarian and vegan friendly recipes
o Create treats like popsicles to give to children
• Should be located at a place that promotes healthy living and lifestyles
o A local farmers market
o Home and garden
o Outside of a local grocery store that sells organic food
 Whole foods
 Central market
 Trader Joe’s
• Kid/ family friendly activities should be included
o Have children bob or apples
o Have fun activities and games for children to do outside that promote exercise
o Set up a child sized farmers market where children can get a basket and grab their favorite healthy snacks
3. Partner with sponsor:
• Our cause partner should be with Medifit
o They collaborate with clients in the design and management of their corporate and community health and fitness programs
o They recommend a variety of fitness and wellness solutions for their clients’ members and employees
o Collaborate with companies to help ensure their employees are lving a healthy lifestyle.
 Created due to insurance policies rates increasing
 Created to help ensure employee health stays in a positive
 Created a sense unity and healthy work for employees
• We can target our audiences by:
o Giving out healthy recipes and tips for a healthier lifestyle
• We can offer Medifit
o Opportunity to promote themselves as a healthier option in the industry
• This will allow us to reach our working audience and allow them to not only stay healthy while at work but also promote a healthier life style to their loved ones.

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