Case Study 3.2: The Failed Merger Between Renault And Volvo Bam Assignment

3279 words - 14 pages

UOG ID: 000916491
SEGI ID: SC-KL-00044771
a) Based on the study of the proposed merger between the automaker and carmaker, which is Renault and Volvo Company. We can know about a merger is a combination of two different companies that cooperate strategy into a single company and this is in order to expand the operational and financial strengths of these organizations. State about this, Renault is a largest automobile manufacturing in French and Volvo is the company with the largest manufacturers of heavy trucks and buses. Renault and Volvo will merge on 1 January 1994, were announced on 6 September 1993. Here is the SWOT analysis to compare about the strength and weaknesses between these two companies.
I. Strong company background: In France, Renault is the largest business enterprise which is manufacturing of automobile and for Volvo was the largest industrial group in Sweden. Both companies are from strong background.
II. Effective production: Renault – Volvo will lead to a much effective of production. Renault produces the numerous numbers of productions of cars every day by their responsibility. Volvo would use the method and processes by transforming the raw material into product of Renault, for increasing the production. With the new techniques and skills, Renault- Volvo can state out the efficient and effectiveness of their production.
III. Job distribution and Allocation: Renault and Volvo will have the division of categories to allocate the technical person. Volvo technician can use their expertise on the shorter duration for help to solve the problems if Renault has facing the trouble. These are the efficient job distribution by the two firms will help to do their job well.
I. The different of management structure: Renault is a company that which is a greatest control by their top management and it is centralized structure. For Volvo is the decentralized management structure which they are efficiently to make a quick responds for sharing their information. Base on the different structure of management it will cause the decision making will be delay with the reason that 2 companies cannot cooperate in a same decision.
II. The falls in term of the Research and Development (R&D): Renault has falling behind from the entire competitor because of the breakthrough in term of research and development although Renault was expert in the price containment. This will cause the delay of completing with others and reducing the power.
III. Barriers of communication: Renault – Volvo was having the agreement of to cooperate and communicate in English language but is a failure for Renault to do so. Renault is a French...


Merger of the Institute of Electrical Engineers, Institute of Mechanical Engineers and the Institute of Incorporated Engineers Marketing Plan Case Study

7885 words - 32 pages across the three institutions that will not be required post merger and the cessation of rental leases and maintenance agreements on any properties not required post merger.The total budget for the merger is estimated to be ,650,000, this cost is expected to be realised by the savings detailed in the paragraph above. The merged institution is expected to have assets of approximately 0,000,000 so any shortfall between savings made and the budget can be

Case study Vignette - Assignment

2862 words - 12 pages . In this case it appears that Francis preferred to talk more with counselor #1, considering they had the most interactions. Also, I enjoyed seeing how they threw a few incentives in such as the sandwich, blanket, and socks. These seemed to help build the relationship needed to move forward. When they ask how long he has been staying outside and he expressed three years I feel like getting more history would have been good at that point. He was

On the Way towards Transnational Organizations - A Comparative Case Study between Wal-Mart and Tesco

2814 words - 11 pages Technologies.Murphy, C. (1999) Tesco braves the dangers of taking brands abroad. The Journal of Sales Management, 12, p.19.Palmer, M. (2005) Retail a case multinational learning: study of Tesco, in: Fernie, J. (Ed) International Retailing. Bradford: Emerald Group Publishing Ltd, pp. 23-48.Severin, J. (2011) Wal-Mart goes to Germany [online]. Available at: <> [23 April 2011]Tanskanen, K., Yrjola, H. and Holmstrom, J

"An Advice on the feasibility of a merger between the American Action Company and the German Multi Company"

7188 words - 29 pages factors and differences have to be considered. Each organization has different priorities, beliefs and values that can create important opportunities for growth and development but can also cause serious problems if they are not taken into account.In our report-case we are hired as a consultancy group to advise the management of a merger between Action Company and Multi Company. The first one is situated in United States, although it has various

GEN480 Case Study Assignment - AcuScan

2538 words - 10 pages Case Study AssignmentAnalysisDescribe all assumptions seen in any of documents provided in the case study.Kelly feels the budget and timeline are impractical and in addition, thinks Optimize is putting the company on the line. He assumes that only one feature of the Optimize application can be developed by the company's dead line of August 1st. Based on his conversations and e-mails with Chris, Kelly believes that together the iScann project and

Environmental policy in Russian cities of 1870 – 1917: a case-study of interaction between Novgorod and the Volkhov River

1586 words - 7 pages poor quality, but in most cases it was better than water with the city pump-house. The pump-house provided water to townspeople of Trade side the city and was being built in 320 meters downstream from Fedorov's trading baths. River water flowed into the reservoir of the pump - house from depth 0.7 - 2.1 meters through cast iron pipe from water well, which during the shallow water was visible at a distance of 2.1 - 3.2 meters from the shore

Museum Assignment: Portrait Comparison Between the 17th and 19th Centuries

1299 words - 6 pages The Flemish seventeenth century artist Peter Paul Reubens and the nineteen century French artist Jean Auguste Dominque Ingres had little in common besides their occupation, as both utilized very different styles in their art. Reubens’s work is classified under the Baroque style, a period between 1600 and 1750 as a contrast to the prior perfection of Renaissance art, whereas Ingres’s work is under Neoclassicism, which praised the Greek and Roman

The Toronto Sun and Caribana: Case Study

2987 words - 12 pages which require step by step procedure on the delicate situation to pursue and minimal mistakes on scheduling in order there will be no set back on the parade day. The project was not originally hers but her colleague who failed to make progress on the assigned task. Which Larissa Presso, the director of promotion for the Toronto Sun and Morrison's boss, made a decision that Morrison intervene and take over.Key Issue of the Case ProblemSo the

How does Mark Antony use language in 3.2 to take power away from Brutus and the other conspirators?

1067 words - 4 pages How does Mark Antony use language in 3.2 to take power away from Brutus and the other conspirators?During Antony's speech he uses language as his main weapon to take power away from Brutus and the conspirators so he can avenge his dead friend Caesar, the leader of Rome; however I believe there may well be an underlying political motive for gaining power off the conspirators. He clearly uses great skill as at the start of the speech he has to

Case Study: Globalisation and the Pfizer Corporation

1135 words - 5 pages transfer is also commonly used, which has revolutionised the way business is practiced. Technology has brought much people much closer together, and makes it feel like national boundaries are much smaller.Company Case Study: Pfizer PharmaceuticalsPfizer Pharmaceutical companies headquarters are located in New York, USA. Pfizer's prime operation is developing pharmaceutical drugs to serve people all around the world. The Pfizer corporation has Research

China-Ethics and The Environment Case Study

1506 words - 6 pages Are We Problem PAGE \* MERGEFORMAT 1 China-Ethics and The Environment Case StudyAbstractAre We The Problem?"First of all, it is obvious when we examine the world's population problem that there are just too many Chinese" (Text, Year, p. 141). "At its founding in 1949 the People's Repulic of China had a population of 540 million" (IIASA, 2008, p.1). "Only three decades later its population was more than 800 million (IIASA, p. 1). "The U.S

Similar Essays

Strategic Management Renault And Matra Case

1465 words - 6 pages Due to the success of the Espace, sold by Renault and manufactured by Matra)Dependence of a portfolio compounded of one product for Matra AutomobileOne inventor, P. GuedonEspace is a myth, a revolution in the car industry by its design and practical usingBut,Strong direct competitors are entering the market in 1995Growing market periodLead to saturation within the futureJointly- produced model trend, sold under own brand with strong advertising

Case Study Analysis: Merger Of Westpac And Bank Of Melbourne

1995 words - 8 pages 1Executive SummaryThis report is a strategic evaluation of the merger between the Westpac Banking Corporation (Westpac) and the Bank of Melbourne (BML) that occurred 23 November 1998.The history of the Australian Banking Industry is examined, with explanations on government controls and regulation that characterised the industry before deregulation. The current environment of the financial industry is also covered, outlining the context within

The Merger Of Two Competing Hospitals: A Case Study

3371 words - 13 pages horizontal hospital mergers wherein two or more hospitals merge into a single corporation, are increasing both in frequency and importance. (Gaughan, 2002). This paper is an attempt to study the impact of the merger of two competing healthcare organization and will also attempt to propose appropriate clinical and managerial interventions. Background Based on the case study provided: Hospital A, Porter Regional Medical Centre (Hosp. A) & Hospital B

The Merger Between Wells Fargo And Wachovia Bank

2098 words - 8 pages have the right to rule on the case in Connecticut. On October 9, 2008 Citigroup decided not to pursue the purchase allowing the merger to continue the course. This action came also as a result of all government entities agreeing with the merger between Wells Fargo and Wachovia Bank. Citigroup submitted an unsealed filing in a New York federal court with the argument that the deal of Wells Fargo was better for US taxpayers and Wachovia shareholders