Case Study Analyses: The Gap, Inc.

1658 words - 7 pages

The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions.

This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignment (as cited in the course module).

History, Development, and Growth

In 1969, Don Fisher opened the first Gap store in direct response to frustrations he was feeling as an inconvenienced customer. His objective was to provide a classic line of clothing in a wide variety of fits and styles and make the shopping experience easy and convenient for the customer. (www.gapinc.com).

Its unprecedented growth is a direct result of meeting a niche in the clothing market, at a time when The Gap was well positioned to meet the new demands of this "business-casual" trend, introducing other chains to expand its customer base, and aggressive expansion in the global marketplace.

Today, Gap, inc. is recognized as one of the world's largest specialty retailers. It. operates four of the most well known clothing brands on the planet: Gap, Banana Republic, Old Navy, and Forth & Towne. (www.gapinc.com).

Internal Strengths and Weaknesses

The Gap was bound for success early on because the utility of its product mix (Etzel, Stanton, Walker, 2004) was perfect for a specific market segment. The Gap offered a classic line of khaki pants and cotton button-down shirts (p.200), perfect for the new "business-casual" look, and gained great brand recognition as a result.

Not long after, in 1976, The Gap went public. With the new wealth the company was enjoying, it further strengthened its share in the market by continuing to expand its product mix and add new stores across the world (Etzel et.al., p.200).

Now, with over 3000 stores globally, the Gap name is easily recognized across the world for its simple clothing styles. By interpreting fashion trends and finding ways to present tried and true items, the Gap is able to sell "inexpensive staples that look good", according to Paul Pressler, CEO ((Stone, B., as cited in Newsweek, 2003).

With product utility, a product mix that met the needs of its target audience, brand name recognition, and global influence as its core strengths, the Gap, Inc. was in good position to grow through expansion.

Unfortunately, the great strength previously mentioned became one of its greatest weaknesses. Former CEO, Mickey Drexler, in response to his accurate prediction of the khaki craze of the ‘90's, decided to make plans for an aggressive expansion, and by 2001 there were over 4,100 stores across the world (Etzel, et.al., 2004).

When sales began to decline and other retailers caught on to the Gap's idea of...

Find Another Essay On Case Study Analyses: The Gap, Inc.

Case Study: Dell, Inc.

911 words - 4 pages Untitled Case: Dell, Inc. Casey Wilson INSS 720 Company Summary: Michael Dell founded Dell computer at the age of twenty-one in his dorm room at the University of Texas, Austin. Dell's strategy is to build a computer so that the consumer can order it easily. It's build to order strategy has made Dell

ABC, Inc. Case Study Analysis

518 words - 2 pages  ABC, Inc. Case Study Analysis •     Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all the tasks necessary to hire the new employees in a

ABC, Inc. Case Study Analysis

1012 words - 4 pages ABC, Inc. Case Study Analysis Problem At the beginning of April, Carl Robbins was hired at ABC, INC. as a new recruiter. He successfully hired several employees, even though he was fairly new at his job. This was his first recruitment effort that turned out quite well. After this, the Operations Supervisor, Monica Carrolls, tasked Carl to recruit 15 new employees to begin working at ABC in July. So Carl scheduled an orientation to take

Case Study Analysis ABC Inc.

1113 words - 4 pages policy booklets would be in place by the June 15 deadline. Mr. Robins however, has failed or neglected to ensure that necessary arrangements were taken before the June 15 new hire orientation. Mr. Robins also failed or neglected to follow up with all pre-requisites before the new hires could begin orientation. The goal of this case study is to look at ways Mr. Robins could have conducted his work habits better and find resolutions to the problems

Case Study for ABC Inc.

1919 words - 8 pages IntroductionRobert Mann, who is the new recruiter for ABC Inc., is facing a dilemma. In approximately 15 days (June 15th) the new hires who Robert recruited for Carol Anderson, the Operations Supervisor, are scheduled to attend orientation. Robert believed that everything was ready, but that was not the case. Robert will analyze the situation in order to obtain the best solution to complete the task at hand.BackgroundThe human resources

Case Study for ABC Inc.

811 words - 3 pages Case Study for ABC Inc.IntroductionThere were a number of problems encountered during the recent hiring process. This case study is an attempt to identify and recommend ways to improvement this process. From the information that has been obtained I believe that a combination of a lack of employee experience, and a lack of prior planning and follow up resulted in a failure to accomplish all the tasks necessary to hire the new employees in a

Business Ethics and the Merck & Co., Inc. Case Study

2754 words - 11 pages use only the materials covered in our classroom text and information gained as a result of classroom lectures. I will not interject my opinions but analyze the case from the perspective of the authors of the theories.The Merck CaseMerck & Co. Inc. is one of the world's largest pharmaceutical companies in the world. Corporate headquarters are here in the United States. In 2001 Merck recognized over 47 billion dollars in revenue.Research

The Gap Inc.: Corporate Social Responsibility

1851 words - 7 pages /sites/greatspeculations/2014/02/25/gap-inc-earnings-preview-positive-growth-to-continue-despite-the-industry-slump/ The Gap (Inc.) in utilitarian thinking (2013, November 15). Retrieved from http://bizgovsoc9.wordpress.com/2013/11/15/the-gap-inc-in-utilitarian-thinking/ Smith, G. E. (2005). Case study: Does Iv. The Gap, Inc.: Can a sweatshop suit settlement save saipan? (Journal of Business Ethics). 23, 737- 770. Stakeholder engagement (2014). [print]. Retrieved from http://www.gapinc.com/content/csr/html/company-overview/stakeholder-engagement.html#

White Castle Systems Inc. Case Study

1372 words - 5 pages . (2005). Marketing, [University of Phoenix Custom Edition e-text]. New York: The McGraw Hill Companies. Retrieved January 9, 2007 from the University of Phoenix, Resource MKT/551, Marketing Management https://ecampus.phoenix.edu/secure/resource/resource.asp.University of Phoenix. (2007). Case Study 6 White Castle Systems Inc., Retrieved January 24, 2007 from the University of Phoenix resource page for MKT-551, Marketing Management https

Blades, Inc. Case Study Analysis Paper

995 words - 4 pages Blades, Inc. Case Study Analysis PaperFactors of Foreign Exchange RatesExchange rates are the amount of one country's currency needed to purchase one unit of another currency and the foreign exchange market is the monetary nexus between countries that makes it possible for global trade to be accomplished more efficiently than barter. The foreign exchange market is where one countries' currency is exchanged for another because each nation uses

Krispy Kreme Doughnuts Inc Case Study

1130 words - 5 pages Krispy Kreme Doughnuts Inc Case Study Summary In this SWOT analysis, I will delve into the strengths, weaknesses, opportunities, and threats that affect the Krispy Kreme Doughnuts Inc. Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. Vernon Rudolph founded the Krispy Kreme company in 1937

Similar Essays

Gap Inc, A Case Study

1777 words - 7 pages Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, and Old Navy brand names. There are four brand names included in Gap: Gap, GapKids, BabyGap, and GapBody. There are worldwide Gap headquarters in the San Francisco Bay Area, product development offices in New York City and distribution operations and offices

The Gap Inc. Essay

1794 words - 7 pages 1. Analysis of the company's history, development and growth Founded in 1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California, where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers

Abc Inc Case Study

1028 words - 4 pages of the root causes for ABC, Inc. However, most importantly, procrastination, operational knowledge and follow through of his duties appear to be the primary culprit.ReferencesUniversity of Phoenix. (2006) Week Two supplement, Case Study for Student Analysis. Retrieved November 5, 2006, from University of Phoenix, Week Two, rEsource. COMM215 â€" Essential of College Writing.University of Phoenix. (2006) Week Two supplement, Sample Short Report Case Study Format. Retrieved November 5, 2006, from University of Phoenix, Week Two, rEsource. COMM215 â€" Essential of College Writing.

Auc Scan, Inc. Case Study

1860 words - 7 pages AcuScan, Inc. Case StudyI am newly hired Vice President of Organizational Development, and will be responsible for creating the Organizational Development department over the coming year. This company is trying to find a new product based on their technology, a retinal scanning system, because revenues have been dropping. Two members of the management team have suggested a new product for a new market, but the manager of Product Development has