This website uses cookies to ensure you have the best experience. Learn more

Case Study: Google In China

906 words - 4 pages

Case Study: Google in China152Case Study: Google in China When Larry Page and Sergy Brin first launched the Internet search engine, Google; they did so with one goal in mind, to provide people searching the internet for information with the fastest, most reliable search engine. Because of their creativity and innovation, Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide, people in almost every country can search the Internet for information about everything from historical facts to current events. Ingrained into the company's code of ethics is the often quoted phrase "don't be evil" (Hill, 2009, p. 148). By this, Google means the company will not compromise their Code of Conduct and will provide searchers with information which is current and not biased or censored in any way. To Google, their Code of Conduct is also about "doing the right thing" (Google, 2009, para. 1). Because of Google's Code of Conduct when the company entered China, human rights activists had hopes that the citizens of China could search the Internet without the Chinese government censoring the results.The purpose of this paper is to address the following regarding Google's presence in China, (a) the legal, cultural, and ethical challenges confronting Google, and (b) the various roles the Chinese government plays in Google's Chinese business operations. In addition, the paper will include a summary of the strategic and operational challenges facing Google managers who are living and working in China..Legal, Cultural, and Ethical ChallengesIn 2000, Google began offering services to the Chinese allowing them the ability to search in their own language. Google did not have an office in China so the service was out of the United States. For approximately two years, the Chinese people could use Google to search for information over the Internet. Then in 2002, the Chinese government blocked access to Google's website and instead began making searchers use a site approved by the Chinese government. When the government later allowed access to Google, people found certain sites considered politically sensitive were not available. China was blocking sites the government considered subversive. To solve this problem, Google decided to establish an office in China with the goal of providing the Chinese population access to the largest amount of information the company could provide. In essence, Google voluntarily agreed to censor certain results considered subversive by the Chinese government. This created legal and ethical problems of Google being able to live up to the company standards of providing users complete access to all information.Various Roles the Chinese Government Plays In 2010, Google discovered their website had been hacked into. Although the company will not say publically whether or not they think the Chinese...

Find Another Essay On Case Study: Google in China

McDonald's in China: Globalisation Case Study

1072 words - 4 pages the official report, there are nearly 50000 citizens employed in the "McDonalds' sector" in more than 680 branches in China . Besides, the tax income from the incoming industry directly spurs up the Government revenue, solely in year 2000, McDonalds had already paid over one hundred million RMB to the Central Government . These two benefits can directly increase the national GDP and the Government then can reinvest the capital into the public

Google Group Case Study: Google Takes on the World

3176 words - 13 pages Information Management SystemsFebruary 3, 2009IntroductionGoogle has become one of the biggest corporate conglomerates in the Internet and business world. How could a simple idea proposed in a dorm room by Larry Page and Sergey Brin grow into this huge giant of the business world? The purpose of this case study is to examine the reasons as well as possible scenarios that will help Google lead the charge throughout the new millennium.1) Evaluate

Human Resource Management Case Study: Google

2367 words - 9 pages -case-study/De Cieri, H. & Kramar, R. et al. (2008). Human Resource Management in Australia: Strategy, People, Performance. North Ryde: McGraw-Hill Australia Pty Ltd.Deutschman, A. (2005,Sep 15). Google will continue to Google? Financial Digest, pp35-41.Google. (2010). Corporate Information - Google Management. [On-line]. Available: http://www.google.com/corporate/execs.htmlMcShane, S.& Travaglione, T. (2007). Organisational BehaviourL On the Pacific Rim. North Ryde: McGraw-Hill Australia Pty Ltd.Nankervis, A., Compton, R., & Baird, M. (2008). Strategic Human Resource Management. Southbank: South-Western Publishing Co. PAGE PAGE 1

Google Takes on the World- Case Study

4030 words - 16 pages that remain clear and simple to use. Clear and simple is what consumers demand. This creates a need for Google to continue its creativity and allows them to stay ahead of the game because of consumer demand for their services.Question 3: What problems and challenges does Google face in this case? What management, organization, and technology factors are responsible for these problems and challenges?Google faces many problems and challenges like all

Marketing Strategy in China – The case study of B&Q

2813 words - 11 pages Marketing Strategy in China - The case study of B&Q IntroductionB&Q the largest DIY retailer in Europe, entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer (Murphy et al., 2006). Although B&Q does very well in Europe, Chinese DIY market is quite different from western markets in many aspects mainly

The kfc case study. human resouce problem in china

9772 words - 39 pages all the potatoes for the KFC is hard to find in China, they need to import from US, so to find a good partner and can provide the chicken and potato in china became the most important thing to do.What's marketing strategy should Tony Wang choose in China?At the beginning he need to choose the cooperate strategy, means he need to find out the partners. This is the decision he made is the case. Then for the long term strategy, he can change it to the

China-Ethics and The Environment Case Study

1506 words - 6 pages Are We Problem PAGE \* MERGEFORMAT 1 China-Ethics and The Environment Case StudyAbstractAre We The Problem?"First of all, it is obvious when we examine the world's population problem that there are just too many Chinese" (Text, Year, p. 141). "At its founding in 1949 the People's Repulic of China had a population of 540 million" (IIASA, 2008, p.1). "Only three decades later its population was more than 800 million (IIASA, p. 1). "The U.S

Case study: electronic commerce and business - SHYT (china company in shanghai)

2562 words - 10 pages ;………………….……......126.0 References…………………………………………………..………..131.0 Company IntroductionSHYT is a branch of China Young Travel Agency located in Shanghai of China. SCYTS has, through 25 year's development, grown from a single inbound travel

Ethics In Workplace Case Study

2630 words - 11 pages and newspaper interviews, which allowed the company to remain a trusted corporation in the public's eyes. This helped keep the door open for the corporation to heal once this incident had been corrected.Ethical Issues InvolvedThere are two main ethical issues involved with the Johnson and Johnson case study. The first ethical issue was responsibility. Johnson and Johnson accepted responsibility for the Tylenol poisonings and took the blame for

Destination Life Cycle Analysis of Hospitality and Tourism Dynamics --- A case study of Heng Dian Film and TV City Resort in China

3343 words - 13 pages and reliability of Butler's theory in a case study of Barbados. In China, there were also researchers using Butler's theories, such as Qi (2008), Chen (2008), to analyze the situation of tourist destinations.Figure 1 Destination Life Cycle(cited from: Miller and Gallucci, 2004)Butler's Destination Life Cycle theory has a clear description of each stage, and has been used worldwide in tourism researches. However, not all destinations development

The Study of Public Sphere in Modern China

3595 words - 15 pages system as an institution of public sphere, therefore an independent and free media system will be required, but with achieved this goal, government regulation and censorship will not be necessary. In our case, the Chinese media system has faced the problem. As this paper mentioned before, most of the media in China is state owned, and with the background of the one-party ruling, maintain social stability and unity of the people become the primary task

Similar Essays

Google In China Case Study

1000 words - 4 pages analizan las situaciones, problemas y buscan las debidas soluciones, basadas en lo mejor que les convenga, sin afectar la ética, política y costumbres de las mismas.ReferenciasUniversity of Phoenix (2009). Closing Case: Google in China. Recuperado el 9 de junio de 2009 de https://ecampus.phoenix.edu/content/eBookLibrary2/content/ereader.aspx?asset metaid=e90d4e00-7a8a-4001-9b90-e49dd740e569&assetdataid=99ade168- 8581-461e-83e3

Google Company Case Study

3482 words - 14 pages 1.0 Introduction Overall this case study about HR issues occurs in Google’s among the employees and employers. Besides that it also explains about causes, solutions and implementation taken by the Google to cope with the issues. There are few issues occurs in Google are Ineffective working environment, High job requirement, Rising tide of retirements, Challenge in recruitment and Difficulties in culture adaptation. Beside that the causes to

Multinational Corporations In China: Case Study

1056 words - 4 pages McDonalds, the leading fast food industry nowadays, is a Trans National Cooperation. Due to the lower production costs and potential market, McDonalds has been expanding its production and selling line in China. It is seen to see it bring forth a positive consequence to China. Economically. The existence of McDonalds on China's soil increases the employment rate (though the Central Government keeps claming that the unemployment rate is 0

Case Study: Beer Companies Investing In China

1098 words - 4 pages What bureaucratic challenges do foreign companies face as they make investment decisions about China?The bureaucratic challenges to foreign companies in china are immense. The Chinese government is run by the communist party which creates a mired of problems for free enterprise businesses in itself. The provincial and mayoral governments have tremendous say on private businesses that open within their district. Some of these mayors run cities