Case: Dell, Inc.
Michael Dell founded Dell computer at the age of twenty-one in his dorm room at the University of Texas, Austin. Dell's strategy is to build a computer so that the consumer can order it easily. It's build to order strategy has made Dell the most successful company in the information technology field. Dell sells its machines and other equipment directly to customers so it has eliminated the middleman. Dell has high margin because of direct sale strategy and customers get excellent state-of-the-art machines at low cost compared to Dell's competitors. Michael Dell's visionary leadership has made Dell the second most successful PC maker in the industry.
Dell's ability to adapt to changing circumstances is its great strength. One week after the September 11th 2001 attack, Dell reported selling 24,000 servers and desktops.
Dell established mobile technology park in Washington D.C. and New York by converting three eighteen wheel trucks and operated its factories round the clock to fulfill the unexpected customers demand. The trustworthy relationship between Dell's management and work force made it possible to change the disastrous moment in the I.T industry to a great opportunity for the organization.
Dell has very user-friendly web site and half of Dell's sales, half of tech support and three quarter of order status takes place online. The supply chain and data integration with suppliers has made Dell one of the most efficient computer manufacturers. The continuous...