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Case Study: Globalisation And The Pfizer Corporation

1135 words - 5 pages

Define the concept of globalisation:Globalisation by dictionary definition is as a term used to describe the changes in societies and the world economy, which is a result of dramatically increased trade and cultural exchange. Economically speaking, it is mainly looked at exclusively to do with the concept of international trade and marketing.But there is a lot more to Globalisation than just the surface appearance of international trade. Globalisation has been one of the most hotly debated topics over the last decade or so due to its perceived often immoral practices performed by multinational companies. Some say globalisation is the best thing that has happened for world economies in history; whilst on the other side of the spectrum there is also quite a large anti-globalisation movement.In essence globalisation involves the breaking down of trade barriers between countries in order for it to be maximized, and hence living standards/product choices heightened within countries. This concept can be worded as trade liberalization. Technology is now becoming more readily available to 2nd and 3rd world nations.Three separate factors which have contributed to the emergence of Globalisation.One of the largest factors and possibly the key to the phenomena of globalisation is the concept of multinational corporations. Over the past 20 odd years or there about, large corporations in one country have attempted to expand business by becoming multinational. This is now very common, and is one of the most debated issue within globalisation. The question is, can it be justified for a big corporation to move into a 3rd world country, build factories and produce goods at the lowest possible price? Whilst it creates jobs and moves that countries economy away from lower sectors of production (perhaps agriculture), morally speaking, it is quite difficult to justify. Wages are about $2 a day, and the shoes/bags/etc made in them sell for hundreds of dollars. Whilst it is not a necessarily bad thing, it is an issue that will not go away. The occurrence of companies becoming multinational is becoming more and more regular, as businesses attempt to expand and maximize profit:loss ratios.Another factor that has helped make the phenomena of globalisation is the concept and need for international political relations and stability. Countries often want to strengthen ties with other nations due to the possible benefits they could receive out of them, whether it be economic/military/political. With smaller nations not wanting to fall behind in the times of change, political relations are a huge factor in improving the living standard and quality of life within a country/society. The more ties a smaller country has with a bigger country, it has more opportunity for preferential trade and help when needed in any situations. Globalisation breaks down trade barriers, and therefore makes political relations easier to conjugate.Advancements in technology is the 3rd factor which has...

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