Case Study: Implementing A Fast Food Restaurant In Four Diverse Countries

1337 words - 6 pages

While there are many active fast food businesses in four countries, our business or organization will be relatively new locations. Therefore, it will be important that the company take into consideration the various cultural differences it is likely to experience in the three countries. By taking a second analysis at the different characteristic of the people of Israel, Arab Emirates, Mexico, and China, the organization will have to keep in mind or be mindful of the values, employees, customers, and possible new training that will be necessary or required for development. Using London as an example, the citizens of this country are quite familiar with fast food because it is considered as a western style of eating. In my opinion, I do not foresee any difficulties running a fast-food hamburger franchise in Israel, for a matter of fact it will be less difficult for the employees to adjust (Chaney & Martin, 2013).

Even though the citizens of Arab Emirates are familiar with fast food, there are other important disparities that the company has to be mindful of. The normal view or perception is that Britain is a nation of fatties whose voracious appetite for fast food is the result of the swift expansion of restaurant chains such as Kentucky Fried Chicken (KFC), McDonald's and Burger King. But in terms of outlet numbers, the real growth story is actually with chains perceived to have a healthy eating image. Taking into consideration the healthy eating image, our organization will strive in that area because the business will distinguish itself from amongst the already common presence of fast food in that Western nation. The organization will cater to the citizens of Arab Emirates growing interest for more nutritional and healthy fast food options.

Nonetheless, to distinguish our organization from among the other fast food restaurant in the nation, the differences between the American style of fast food eating and the citizen of Arab Emirates lifestyle should or will be highlighted or emphasized on a consistent basis. In my opinion, this behavior will be helpful because it will help us to differentiate ourselves in a somewhat nearly saturated market. Altogether, the work ethics of the citizen of Arab Emirates is somewhat similar to the citizens of the U.S.; therefore, there is no need to provide training on any new skills.

However, an analysis of the other two countries Mexico and China revealed a huge difference. After conducting a research it was discovered that Mexico is doing very poorly in the tourism market. Many people from other countries view Mexico as a dangerous place to live much less to spend vacation. Owing to this new development, fast food, while it is still popular, is experiencing a slow turnover within the market. Besides, after an alarming 2009, pre-crisis sales levels that was estimated at Mx$1.95 trillion achieved in 2008, it was assumed that it will not be met again until 2012. Likewise, a number of outlets are also expected...

Find Another Essay On Case Study: Implementing a Fast Food Restaurant in Four Diverse Countries

Business Ethics: Jack in the Box Fast Food Restaurant

1916 words - 8 pages INTRODUCTION Jack in the Box is an American fast food restaurant that first opened in San Diego, California in 1951. It’s owner, Robert Peterson, was a businessman who already operated other restaurants as well as a food-manufacturing facility that later became Foodmaker Inc., the parent company of Jack in the Box. An investment group converted Jack in the Box into a privately owned company in 1988, but it went public again in 1992

Choosing a Location for a Burger King fast food restaurant versus a car factory

589 words - 2 pages the raw materials. Similarly, a factor that Burger King will have to consider and not a car factory is the shops that are around them. Burger King needs to be located in a High street or a urban town centre, as this is where the majority of people who visit fast-food restaurants will be shopping or visiting. People will already be in the area, and if they see a fast-food restaurant and are hungry they will go in, however they will not drive out

The title of this essay is Small business development of Fair Fast food restaurant, which is concerned about how Fair fast food restaurant successfully develop from a small business to a big industry

3491 words - 14 pages benefits it provides. For instance, the customer will be able to conveniently choose their outstanding food menus that are designed around four time segments, and also are priced differently taking into account the eating and spending habits of its customers. Secondly, Mr. Lee determines the target market to increasing "Not cooking" young couples and teenagers and launches the right product at the right timing. Besides that, the management philosophy of Fair fast food restaurant is main reason to access and survive in such a cutthroat market environment..Word count: 2978

Suppose to explain ABC model of attitude, conduct multiattribute. E.g. Mcdonald fast food restaurant

1310 words - 5 pages attribute. For example, a consumer m might have a belief that Moss Burger has a better quality of food.3.Importance weights reflect the relative priority of an attribute to the consumer. Although an (A◦) can be considered can be considered on a number of attributes, some are likely to be more important than others (i.e., they will be given greater weight). Furthermore, those weights are likely to differ across consumers. In the case if colleges

Research Paper on Mcdonald's Being an Evil Corporation. Mainly Mcdonald's Being The Worst Compared to any Other Fast Food Restaurant Out There

1597 words - 6 pages . According to Diet, Health and Beauty News, Americans are increasing in weight every year. 30 percent or one in five Americans are considered to be obese or overweight, due to fast food restaurants, McDonald, Burger King and Wendy being the most popular.According to statistics from, the U.S is leading amongst other countries with highest amount of obese people. Stats show that U.S is leading in numbers of McDonald restaurants as

Fast Food Case Study Paper

1276 words - 5 pages Each student was to visit two different fast-food restaurants that make hamburgers and give a report on the production process. The 2 different fast-food restaurants that one visited to observe the making of hamburgers were McDonald's and Jack in the Box. The results were quite different after each observation was conducted (Aquilano, Chase, Jacobs, 2006).The McDonald's restaurant was the first visit. As soon as one walks through the doors, one

Case Study: Customer Service and Fast Food

2098 words - 9 pages fast and tasty .In addition, it has a very attractive environment. The company also does a lot of charity, so people around the world like McDonald’s. However, people do not know the truth about their favorite fast food restaurant. Step1: recognizing an Ethical Situation. From my point of view, the production of McDonald’s does big harm

A research Proposal on the Study of Market Potential of Fast Food Restaurants in India

860 words - 3 pages the choice of fast food outlets by Indian young consumers. It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.

Fast Food in America

1115 words - 4 pages other than the leftovers they have eaten two nights in a row. Many fast food restaurants give two options of ordering. The first option of ordering is classic, walking into the restaurant, looking at the menu board, and speaking to a cashier face-to-face. The newer and more convenient option is ordering through the “drive-thru”. The drive-thru allows one to order and receive their food without even walking to and from the car. This method

Fast Food in America

1068 words - 4 pages alternative choices though, you can order them at just about every fast food restaurant in the world, even McDonalds. Michelle Simon, author of "Even the 'Healthy' Choices at Fast-Food Restaurants Are Unhealthy” responded: McDonald's has launched a line of "premium" salads and now offers apple slices and apple juice or milk with its Happy Meals as alternatives to fries and sodas. However, these new menu items are anything but healthy. Besides

Benihana of Tokyo : SCM in restaurant chain. - MBA - Case Study

1537 words - 7 pages Title: Application of SCM using ‘Benihana of Tokyo’ case study. Description: Supply chain management is the management of things that required in businesses by keeping customer satisfaction at highest level. In order to understand SCM, we studied case study of ‘Benihana of Tokyo’, which is nothing but restaurant chain optimized by concept of SCM. Team: Akash Dugam (D004) | Tejas Nikam (D013) Questions: What is this ‘Benihana Concept’? Why are

Similar Essays

Mc Donald's Fast Food Restaurant In America

715 words - 3 pages According to the researchers about statistic a lot of fast food restaurants, until now, McDonald’s has been a lot of chains fast food restaurants and served billions of hamburgers and potato fires each year to customers across North America, Japan, and Europe. Moreover, following to the research of businesses restaurant and my opinion, McDonald’s is the best fast food restaurant in America. Also, McDonald’s is the top fast food

Secrets To Success Of A Fast Food Restaurant

812 words - 4 pages fast-food industry” (“Subway Case Study”). Subway offers both a healthier variety of foods, as well as, foods high in calories; unlike other fast-food chains, “subway markets its products as a healthier alternative to traditional fast-foods” (“Subway Case Study”). The advertisement strategy used by Subway helps them gain business because they appeal to the audience who are conscious of their calorie intake or those who are trying to lose weight. Due

Marketing Communication Campaign Of A Fictitious Healthy Fast Food Restaurant

5137 words - 21 pages consumption and even food preferences. However, people see these issues and thus their responsibility and role in society very differently across countries (Jacobsen & Dulsrud, 2007). A study on trust in food showed such differences in Europe, concerning peoples' views of their consumer sovereignty; in UK people thought that their consumer choices mattered compared to Norway (Kjaernes et al., 2007). Lately, consumers who make their purchase

Strategies To Make A Fast Food Restaurant Profitable

1290 words - 6 pages registered over a period of time as well as the target market. This means in most cases, service delivery will remain the main factor behind success of any enterprise in the hospitality industry. The below are the most appropriate methods to boost profitability of a fast food restaurant. a) Ensuring efficiency in operations. A fast food restaurant will have to have a good pricing strategy in order to ensure that competition does not push the firm out of