Case Study On Subway

2398 words - 10 pages

Benjamin Scalzo
Professor Rotchford
Case Study

At the age of seventeen, Fred Deluca decided to open a submarine sandwich shop as a way to help pay for his education of becoming a medical doctor. Dr. Peter Buck offered Fred a $1,000 loan and became his partner and 1965 the first Subway store was opened in Bridgeport, Connecticut. They learned through experience how to run a business, with the integrity of serving a high quality product, and providing excellent customer service. Today, Subway is the world's largest sandwich chain with more than 41,000 locations around the globe. The goal is to serve the highest quality foods, and make sure everything produced meets the safety standards from the time it is grown, to when it is put into a sandwich. To insure this, sustainable agricultural practices such as cover cropping, and crop rotation this restores nutrients and minimizes pesticide and fertilizer use. With thousands of restaurants throughout the world, subways supply chain needs to be sustainable and efficient in order to cut costs. Many vendors and suppliers worked with Subway to add or move locations closer to our distributors, and we have implemented many re-distribution centers which help reduce emissions, and provide lower shipping costs. Subway has a Distribution Operational Efficiency program that’s purpose it so find ways to ensure all traveling routes and techniques are optimized, and all the trucks are shipped with full loads to reduce mileage, and be as efficient as possible. Recently, Subway has introduced a process in the United States that consolidates all orders of equipment into a single shipment for new restaurants, and restaurants being remodeled. This helps eliminate excess packaging, and unnecessary non-value added activity at the building site. Subway has expanded this system to Latin America, in attempt to satisfy even more customers internationally.

Subway sandwiches are meant to be a tasty, healthy, and appealing to the consumers. Their slogan ‘eat fresh’ implies that all material that subway uses is healthy, and fresh which is against some of their competition which they keep their product made before-hand to optimize their lead time. Subway commits themselves to provide a wide range of fantastic tasting healthy food options while reducing environmental footprints to create a positive influence for customers, and areas around the globe. Unlike McDonalds, Burger King, and other fast food competition, Subway differentiates themselves by using these healthy tactics, while these other fast food companies are satisfying the customers short term needs, but are known to cause health scares in the long run and there are many studies and documentaries about this. With this sustainability requirement Subway implements, and their triple bottom line; Subway seems to have a brighter future than these other companies that more people are opposing due to health risks in the future. In order to insure food safety in Subways...

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