SWOT analysis for Q R National
One of the major strengths of Q R National Ltd is its position in rail transportation. Q R National Ltd is the leading rail transporter of coal in the region. The coal, which is transported from the mine to the ports, gives the company financial stability and an advantage over its competitors. The company also commands over one third of the world’s coal exports, making it the strongest in the region. The company’s recently established performance-based culture has seen its profitability go up. Its work force expertise also ensures that it remains at the top of its competitors (Walker 2010).
The company’s management and board consist of experienced and dedicated persons, who ensure that the company moves forward in terms of profits, popularity and productivity. Through dedication and experience, the management team is expected to influence growth and expansion of the company (QR National 2011). The focus and invigoration demonstrated by the executive leadership has ensured that Q R limited remains the leading regional exporter of coal. The company’s track record has assured its shareholders increased investment in the company’s shares. This is because the company has been having a track record of growth from 1960 to the present day (QR National 2011).
One of the weaknesses of this company is its heavy reliance on labor union decisions, meaning the company’s operations would be greatly affected if unfavorable decisions were to be made by the unions. Based on the nature of its activities, the company experiences various difficulties in attracting and retaining experienced employees. This is because most of the company’s workforce is casual, with limited skills and expertise (QR National 2011). Operating with non-skilled workers may greatly affect the productivity and quality of goods and services. This may encourage its competitors to take advantage of the situation by producing merchandize of high quality with the intention of stealing its customers.
The opportunity that Q R limited could utilize to its fullest is its recent investment in locomotives, wagons and rail infrastructure. Due to the increasing demand for coal and other minerals in Asia and other regions, the company has increased its wagons and locomotives to meet the growing transportation demand. The new locomotives and wagons are expected to increase the supply and profits generated by the company (QR National 2011). Investing in rail infrastructure is also expected to ease transportation of the minerals, giving the company an advantage over its competitors.
The other opportunity is in the forecasted growth in Australian coal exports in the next five years. Since Q R National Limited is the leading exporter of coal in Australia, the increase in coal exports are expected to influence growth and profits in the next five years (Walker 2010). Since the company has concentrated on expansion and improvement of...